Construction, operation and project management of residential and commercial outlets.

• Managing, organising, controlling and supervising efficiently all elements of the park in line with current company policies and procedures ensuring delivery of the financial target of the parks EBITDA.• Recruiting, retaining, motivating, training the department heads along with their direct reports to exceed our guest expectations.• Taking full responsibility of all revenue streams including Holiday Home Sales and Owners, Holiday Hire, on park spend and all park overheads whilst being directly accountable for the operation of all areas of the park in accordance with company standards of product, presentation and service.• Managing, organising, controlling and supervising the process of any specified capital expenditure ensuring financial, conceptual and phasing objectives are achieved.• Managing agreed budgets of controllable expenses and wage costs, to achieve agreed gross profit margins throughout all units/departments.• A key focus area is agreeing, with department managers, their business plans and performance targets and monitoring these to take the necessary corrective action.

• Implemented and orchestrated the first Snowdome project in Africa. Successfully operated a World class facility. • Delivered optimum utilisation of resources and increase productivity and control expenditure. 250 Headcount, 15 Direct reports• Won Best New Leisure Facility in Majid Al Futtaim 2018. – Focus on Social, Economic and Environment.• During 1st year of operating, implemented and launched Africa's largest indoor Penguinarium, procuring and recruiting 10 penguins, International Curator - Head Trainer - 3 trained and 3 Egyptian trainee trainers.• Achieved massive social media hits in advertising campaigns of over 2.5m, notably creating an Instagram feed for Sultan the Penguin and Pre-opening teaser campaign.• Enhancement of GLA revenue by closing deals with marketing team for Etisalat promotion, and sponsorship from Mastercard. Leasing of F&B outlet to Kukuruza retailer and created 56 additional advertising spaces• Secured accounts and promotional activity with Tourist boards, 8 x hotels, 50 schools, and 25 corporate companies, circa 15,000 guest month • Prepared facility annual operating plan and budgeted for project in 1st year• Recruited and trained 21 full time (never seen snow before) Egyptian born Ski Instructors to internationally recognised Snowsports Austrian Academy standard Level 1 & 2 in 59 days. • Conceived, designed and implemented full retail and F&B outlets and stock range purchasing.• Developed operating procedures and policies in accordance with legislation • Created fire and crisis management procedures, collaborated with Mall and Local government• Managed the process of request for change (RFC) to the facility including prepared studies and reports• Generated pivotal Commercial Calendar providing direction to Marketing on advertising teaser campaign• Collaborated with HR and developed strategic recruitment processes for project opening

• • Drove Turnover Increase +10% YOY in 3 consecutive years, 1.7m customers, 550 Staff, 7 Direct reports. 5th Biggest employer in Croydon• Facilitated control of maintenance Capex and Opex, security, housekeeping, external contractors, H&S and after sales care• Initiated project “New store to home” delivery service, 100,000 customers’ pa, obtained revenue £2.5m• Navigated strategic 1-3 year Business plan creation and brand awareness • Delivered corporate responsibility strategy and engineered action plan focused on customer retention policy• Communicated and nurtured customer centric change model

• Achieved Turnover Circa £120m, Managing 200 team, 13 Direct reports, 11 business area’s • Delivered an increased revenue stream in 3 key focus business area’s Kitchen’s £20m. Bedrooms £35m and Livingroom’s £15m. Challenged stock availability model, improved salesmanship, revised pricing strategy and expanded promotional activity and created and implemented strategic planogram project• Implemented full rebuild project of 11 business area’s over 2 years, generated additional incremental revenue of 10% for 3 years• Written tactical measures applied to ensure achievement of P&L and KPI’s• Prioritised commercial planning, facilitated store steering group around business opportunities