Currently leading the Insights and Analytics function at Yext by managing a global team of highly talented individuals that work cross-functionally with departments throughout the organization. As a team we are responsible for crafting data backed value stories for customer, product, and marketing analytics to ensure the total benefit of our solutions is clear to everyone involved.

Crafting the way the organization quantifies and articulates its intrinsic value and engaging directly with strategic customers around the world. Primary responsibilities include:• Customer Insights: building and enabling the Customer Success organization to deliver impactful data-driven business reviews at scale • Value Engineering: creating the frameworks, methods, and tools leveraged by our Revenue organization to illuminate the potential ROI of Yext’s platform• Marketing Thought Leadership: leveraging big-data analysis to produce industry insights at scale to drive eminence in the marketplace• Product Insights: researching product usage to inform roadmap and provide strategic recommendations to Yext Product Managers

The Senior Data Strategist plays a key role in the development and delivery of Yext’s client business value assessment methodology and frameworks. Specifically, responsible for interfacing directly with top tier customers and prospects in order to analyze and communicate the return on investment of solutions and develop the value frameworks for our next generation product offerings. Collaborate with the Account Delivery team on key strategic client engagements and leverage learnings to in order to further develop and scale our value toolkit across the business. In addition, the Senior Data Strategist leads cross-functional work streams focused on building out a library of customer showcases, performance benchmarks, and industry thought leadership.Responsibilities:- Lead the development and enhancements of Yext’s business value frameworks and value assessment toolkit in the North America region- Engage directly with strategic clients and prospects in order to assess, project, and demonstratethe return of investment of Yext’s solution- Define the statistical methods and analytical frameworks that drive Yext’s value engineering research and methodologies- Build and craft best-in-class presentation templates, training, and supporting collateral in order to enhance Yext’s Sales and Services teams ability to communicate the business impact of our solutions- Contribute to the development and strategy of Yext’s customer showcase, industry insights and data-driven thought leadership in order to reinforce Yext’s technological vision and marketplace eminence

Forum Ventures is the leading early-stage fund, program and community for B2B SaaS startups. Founded in 2014 as Acceleprise, we’re on a mission to make the B2B SaaS journey easier, more accessible and successful for early-stage founders, through pre-seed and seed-stage funding, high touch programming, corporate perks and introductions, and an active SaaS community. Forum For Founders, our pre-seed program, provides founders with $100k in funding and 15 intense weeks of talks, events, mentorship and 1:1 guidance focused on go to market and fundraising. Forum Seed, our seed fund, backs exceptional SaaS startups at the seed-stage both from within and outside of our pre-seed program.

-Formally Waypoint Consulting-During my tenure I• Managed and mentored teams of up to 10 colleagues at a time.• Organized and executed marketing initiatives including webinars and conference attendances.• Lead all analytic pre-sales efforts and helped manage relationships as they progressed through pipelines.• Lead or contributed on 115 projects across 60 clients resulting in over $6 million in direct revenue.• Developed applications to consume and present internal financial and operational information to help run projects and communicate with clients. This has helped Waypoint grow 2.5x in revenue over my 6 years.• Directly recruited 20% of consultants and management staff.Strategy: Prior to engaging with clients in a development capacity it is a common practice to develop analytic roadmaps. Our process includes interviewing key stakeholders to gather and shape requirements, taking an inventory of data, crafting solution architectures, and developing work breakdown structures for development. I have lead or contributed with over 25 clients including • 5 National Health Systems• 4 Regional Banks• 3 National Retail Companies• 2 Global Pharmaceutical Companies• 2 Universities• 1 National Media Agency Management: In addition to managing internal colleagues I have also managed subcontractors and client developers. Internally I have helped develop an Analytic Center of Excellence methodology that I have run at a• Regional Bank• Global Pharmaceutical Company • University• Utilities Company Training: Developed and provided internal and external weeklong formal classroom trainings on QlikView, Qlik Sense, and Tableau software.Development: Hands on technical development of interactive analytic applications for over 40 clients in multiple industries most often focused on• Sales• Finance• Social Media• Healthcare• Surveys• Supply Chain

-Formally Waypoint Consulting-The Data Discovery practice at Waypoint helps organizations make smarter decisions more quickly. I help identify opportunities to apply best practice data visualization principles, and organize the teams that design solutions, develop dashboards, and integrate the results so that they are both reliable and actionable.

Roundtown Associates is in the business of bringing innovative products to market. Our initial product is a seated resistance band workout system aimed towards helping people manage their work-life balance. The FastFitGym, winner of best physical product in the 2012 Richmond Business Pitch Competition, has received very favorable reactions from local businesses during its pilot phase and is set to officially launch in January of 2013.

John Daniel Associates is a Business Intelligence consulting firm that has specialized in IBM Cognos exclusively for almost two decades. I joined the team in April of 2012 after they had made the decision to partner with the business discovery tool Qlikview. Upon learning the technology I became the sole Qlikview resource at the Firm. Early on I was involved in everything from pre-sales and public demonstration events to weeklong SIB (seeing is believing) product demonstrations with perspective clients. Once clients were acquired I worked closely with them. I built strong relationships with my clients but more importantly I provided them with solutions to not only see parts of their businesses that they may not have previously been able to but also to make smart decisions on the new information.

• Import leads collected through various methods into CRM, including in-park text messages, Prize Wheel, online sweepstakes, and miscellaneous ticket and community outreach initiatives• Helped with any miscellaneous research requests the organization had.• Planning, execution, & analysis of online and in-park fan surveys via collaboration with Turnkey• Coordinate with MLBAM on creation and fulfillment of over 80 sweepstakes per season• Helped Hire, train, schedule, & supervise up to 8 Prize Wheel staff and 10 fan surveyors per home game• Procure & maintain adequate inventory of Fast Passes, prizes, ticket discount slips, etc. for the Prize wheels

• Solicit all constituencies for donations to all initiatives• Recruit, train and mentor new employees• Manage calling shifts• Lead training sessions