Anthony Rocca Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa

• Skillfully lead and manage a team of four within a dynamic entertainment and media production company, overseeing operations, social media marketing, client negotiations and agreements, and event logistics, ensuring tailored solutions that meet client needs.• Orchestrated DJ, photography, videography, and residential media for 60+ events and projects, employing consultative negotiation to yield a combined revenue exceeding $40,000, while nurturing client relationships with 20+ individuals, including venue owners, investors, and industry clients.• Forged a strategic partnership with City Beat Entertainment, securing subcontracting opportunities and direct client engagement with SAP, Penn Medicine, Temple Medicine, Philadelphia Union, and various private events.

Newtown Square, Pennsylvania, United States

• Co-led a diverse team of SAP iXp interns to craft an elaborate marketing campaign on SAP's AI strategy. Emphasis on differentiating SAP, evaluating current marketing tactics, devising pivotal KPIs for an integrated campaign, and formulating strategies to amplify AI and brand awareness for SAP’s Business Technology Platform (BTP). • Implemented SAP's Communications Hub, setting the precedent for streamlined field marketing newsletters across Cloud ERP, ISBN, and CX. Orchestrated 18+ newsletters, optimizing cross-functional communication, and efficient information sharing to account executives.• Spearheaded the meticulous management of 90+ event registration lists, encompassing thousands of participants, using SAP's microsite tool. Ensured the seamless integration of data-driven attendee insights into the marketing funnel through strategic customer interactions.• Collaborated on project management for the CX Live event in New York City, strategically driving demand through cross-functional communication, with attendees representing an active pipeline surpassing $40 million.

Philadelphia, Pennsylvania, United States

• Lead meetings, manage and delegate tasks to 8 executive board members and oversee 70+ active members• Organize and coordinate volunteer opportunities and scheduling on a weekly basis • Collaborate with public relations and marketing ensuring outreach and student engagement• Coordinate fundraising and assist in organizing financial inflows and outflows • Volunteer 30+ hours on a semester-basis for organizations including Best Buddies, Philly House, Chosen 300

Bachelor Of Business Administration - Bba, Marketing, Senior

Activities and Societies: Alpha Phi Omega Beta Gamma Sigma - National Business Honors SocietyFounders Scholarship: $20,000 Deans List.

High School Diploma