20+ years in marketing and a life of adventure, together at last.Today, I blend my passion for adventure with my love of marketing, helping guiding companies to grow their business and share their passion for the outdoors with more people. Whether you're an adventure guide looking for more bookings or a brand seeking to connect with adventurous customers, I’m here to help.Career Timeline2000: I started my career in sales and transitioned to in-house marketing by 2006.2008-2010: I started in digital marketing and joined my first agency.2010: Founded San Diego Wilderness Tours as a side passion project; became a certified Wilderness First Responder.2013-2014: Full-time freelancer offering web, SEO, and PPC services.2014: Launched Tower33, providing digital growth to brands across various industries.2019-2024: Began Travel Outside; soft-launched in 2024, with complete launch set for 2025.Areas of specializationWebsite Creation and Optimization Conversion Rate Optimization (CRO) Organic Search (SEO)Paid Advertising (PPC)Marketing Analytics Notable brand experience Sunkist, Chiquita, Olukai, Trex, Viasat, Giro, Easton Cycling, Silver Oak, Rip Curl, Islands Restaurants, 686 Snowboarding, Harrah’s Southern California, University of Arizona, Lifestraw, United Way, YMCA, Olli Salumeria, Fix Auto, and Manduka. Tools and CertificationsGoogle Analytics Google Webmaster Tools Meta Ads Google Search Console Bing Search Console StoryBrand Certified Guide (2020-2021) Google Ads, Certified and Google Partner Agency Microsoft Ads, Certified and Bing Partner Agency Wilderness First Responder CertificationAiare Avy-1 Certification Volunteer Involvement2008-2013: Served in a mix of roles, finishing my time as volunteer President of Ad2 San Diego.2011-2012: San Diego Advertising Fund for Emergencies volunteer board member. 2018-2021: Board member of the Entrepreneurs Organization San Diego, a volunteer position.2021-2022: Syringa Mountain School general school board member. Questions? Want to connect? Head over to TravelOutsideDigital.com—I field messages directly and would love to chat about how we can work together to inspire more adventures.