Anthony Seed Email & Phone Number

Mississippi Mills, On, Ca

Reporting to the board of directors I am responsible for developing and implementing the strategic plan for Dairy Distillery Spirits. I am trusted to steer the company to the most profitable direction while also implementing its vision, mission and long term goals.Key ResponsibilitiesProvide leadership to drive growth, profitability, and market expansion (including export).Oversee all aspects of operations, including finance, sales, marketing, human resources, and… Show more Reporting to the board of directors I am responsible for developing and implementing the strategic plan for Dairy Distillery Spirits. I am trusted to steer the company to the most profitable direction while also implementing its vision, mission and long term goals.Key ResponsibilitiesProvide leadership to drive growth, profitability, and market expansion (including export).Oversee all aspects of operations, including finance, sales, marketing, human resources, and production.Foster a culture of innovation, excellence, and accountability throughout the organization.Build and maintain strong relationships with key stakeholders, including clients, partners, investors, and regulatory authorities.Identify and pursue new business opportunities to diversify revenue streams and mitigate risks.Ensure compliance with relevant laws, regulations, and industry standards.Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities Show less

Almonte, Ontario, Canada

Reporting directly to the CEO, I take full ownership for the development and implementation of business plans that deliver our volume and profit objectives for Dairy Distillery. Working closely with our key distribution partners, Liquor Boards, and where appropriate, key customer partners, I am responsible for the development of multi-level distributor and key customer relationships with accountability for all aspects of commercial planning, and activation execution with each customer in each… Show more Reporting directly to the CEO, I take full ownership for the development and implementation of business plans that deliver our volume and profit objectives for Dairy Distillery. Working closely with our key distribution partners, Liquor Boards, and where appropriate, key customer partners, I am responsible for the development of multi-level distributor and key customer relationships with accountability for all aspects of commercial planning, and activation execution with each customer in each province across Canada along with each Export Market. Key Responsibilities:Strategic planning of the DD portfolio on a global scaleKey communicator of annual and long-term strategic business plan and brand plans both internally and externally.Motivate and develop employees of the distributor partner to ensure strategic and tactical execution of Sales and Marketing Plans.Analysis of metrics to understand Sales, distribution and merchandising execution for all brands.Participate in communication across functionsDevelop and execute the global sales plan to deliver profit, volume, and spend objectivesReport each period results & insights to track progress against agreed to business plansMaintain risks and opportunities log to achieve planSet annual/quarterly sales budget assumptions/goalsDevelop tactical pricing on all products Show less

Ottawa, Canada Area

Professor in the Business Management & Entrepreneurship ProgramCourse Lead: Project Management for Small BusinessCreated a positive learning environment that accommodates students’ diverse cultural and educational backgrounds, experiences, and individual learning styles. I utilized principles of adult education to actively engage students in the learning process along with effectively using educational technologies to support learning, manage and post grades, and deliver hybrid and… Show more Professor in the Business Management & Entrepreneurship ProgramCourse Lead: Project Management for Small BusinessCreated a positive learning environment that accommodates students’ diverse cultural and educational backgrounds, experiences, and individual learning styles. I utilized principles of adult education to actively engage students in the learning process along with effectively using educational technologies to support learning, manage and post grades, and deliver hybrid and on-line courses. I helped to develop curriculum that used appropriate strategies and tools to assess student learning while ensuring that course and program curriculum was current and relevant. I often worked independently, demonstrating initiative and worked effectively with students, the program team, and a variety of internal and external stakeholders. Show less

Ottawa, Canada Area

Consulted on various projects associated with change and performance developmentActively accountable for advancing the skills and knowledge on the end to end optimization processes, methodologies and procedures Identifying the effects and hazards of change and barriers to performanceLeading and collaborating in the communication for employee engagement and cultureGuided the design, implementation of integrated actions that will influence the mindset and behaviour changes in… Show more Consulted on various projects associated with change and performance developmentActively accountable for advancing the skills and knowledge on the end to end optimization processes, methodologies and procedures Identifying the effects and hazards of change and barriers to performanceLeading and collaborating in the communication for employee engagement and cultureGuided the design, implementation of integrated actions that will influence the mindset and behaviour changes in support of overall organizational performanceProviding expert level thought leadership on learning experiences and best practices to influence leaders on the value of process changes Show less

Ottawa, Canada Area

Engaged to help bring about change within the organization:Communicated and worked with department heads and vendor subject matter experts and other key stakeholders as requiredFacilitated workshops with employees at all levels to validate and document current challenges, requirements, processes/tools, capabilitiesProject Management or Senior Functional leadership of large integration projectsReview, document and modify business processes, work flows and interfacesEnd user… Show more Engaged to help bring about change within the organization:Communicated and worked with department heads and vendor subject matter experts and other key stakeholders as requiredFacilitated workshops with employees at all levels to validate and document current challenges, requirements, processes/tools, capabilitiesProject Management or Senior Functional leadership of large integration projectsReview, document and modify business processes, work flows and interfacesEnd user training and organizational change management development and support Show less

Ottawa, Ontario, Canada

Transformed the go to market plan and recreated the brand image by developing a strategy that involved a blend of digital and traditional media geo and micro targeted within the higher education industry.• Generated student 360 analysis• Increased website traffic by 250% while reducing marketing spend by 30%• Developed, implemented and executed press and media relation strategies• Enhanced the brand experience by negotiating new campus space in an A Class facility• Generated… Show more Transformed the go to market plan and recreated the brand image by developing a strategy that involved a blend of digital and traditional media geo and micro targeted within the higher education industry.• Generated student 360 analysis• Increased website traffic by 250% while reducing marketing spend by 30%• Developed, implemented and executed press and media relation strategies• Enhanced the brand experience by negotiating new campus space in an A Class facility• Generated a culture change within the corporate office• Initiated a CRM protocol Show less

Ottawa, Canada Area

Strategic business development of multi-year, multi-million dollar B2B contracts within the sports and entertainment industry• Drove a hundred million dollar portfolio• Conducted profit analysis• Created dynamic pricing through customer threshold analysis• Awarded company top performer

Ottawa, Canada Area

Acting as a third party, top performing sales and marketing manager representing Pepsi, Sprint, Microsoft and Xbox in the CPG industry• Event marketing for Pepsi• Xbox Halo launch, executed locally in the Ottawa region• Part of the management team organizing a national program launch for Sprint• Creation and management of a local sales team for Sprint

Behavioral Economics, Business/Managerial Economics

Certificate, Performance Psychology

Ba Political Science, Political Science And Government

Event Management, Meeting And Event Planning

Certificate Spirits