Critical Care Division, Portfolio Strategy and Ventures Team, AI Algorithms

Developed and executed marketing plans for vendors targeting Ingram Micro sales associates, Ingram Micro reseller partners (B2B), and Ingram Micro’s reseller partner’s end-users (B2B2C). Managed $6.8 million in total marketing spend for 17 vendor lines, including: Microsoft, LG Electronics, Eaton, F5, SonicWall, Citrix, Vertiv, and Axis.• Led 17 teams of 3-7 people while working consistently with stakeholders across marketing programs, business intelligence, client services, legal, sales, inventory management, technical advisors, and vendors.• Developed an internal marketing inventory management tool, leading to an increase in sales and over a 50% improvement in productivity.• Analyzed reseller partner purchasing data to determine key whitespace opportunities to drive both net-new business and partner depth.• Consulted vendors in the cybersecurity and data center space in the simplification of complex solutions using key use cases and customer personas.• Provided structure and alignment across teams to ensure a positive culture, effective communication, and key metrics to gauge successful campaigns.

At Convolv, I spent my time as a Co-Founder/CEO, Executive Producer and Brand Strategist with 5 years’ experience in consulting, brand positioning, content creation and go-to-market development for medium to large enterprises. Expertise in simplifying and creatively communicating complex information, market research, brand identity, project management, and project execution. Clients have included but are not limited to; Disney, Apple, NASA, Dendreon, and Thermo Fisher Scientific. Executive Producer: - Produced live-action and animated projects including ideation, scripting, storyboarding, client meetings, location scouting, scheduling, insurance, budgeting, and cast and crew on-boarding. - Managed productions simultaneously across multiple states and internationally. - Produced over 30 projects in under 4 years including animated explainer videos, corporate videos, and branded commercials.- Directly hired 70+ employees and managed teams between 3 – 25.Brand Strategist- Strategized with clients to create targeted content through multiple channels that increased reach, harmonized messaging, and empowered the sales teams. - Assisted a client in brand strategy which helped exceed sales targets by 6%.- Developed and Implemented go-to-market strategies using market research, sales team feedback, brand repositioning, and data driven customer insights.

United States and Medellin, Colombia.