Anthony Vertucci Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Pleasanton, California, Us

Middle Grove, Ny, Us

THE VERTUCCI GROUP focuses on several interconnecting disciplines: Career Training, Recruiting & Marketing Strategy and LinkedIn for Business training. The Career Training & Recruiting division is a strategic and data driven consultancy that touches each stage of the career lifecycle. The LinkedIn for Business division is rooted in years of digital marketing experience and is designed to help businesses leverage LinkedIn for all of their business needs.The Vertucci Group TV and Career Academy are online career education and business L&D programs serving over 20,000 students on Udemy, major corporations, small businesses and career professionals worldwideCORPORATE WORKSHOPS- Focused on employee engagement, skills development and LinkedIn for Business.PUBLIC SPEAKING- Keynotes focused on Employer brand, hiring and recruiting, LinkedIn A-Z and employee development.MARKETING STRATEGY- AGENCIES & CLIENTSRovetto Brothers International- Go-to-market strategy for SAAS based restaurant management platform UTENSIL Fossil Stone Vineyards- Branding, packaging, sales and marketing strategyThe Patient Experience Project, Saratoga Springs, NYClients: DUSA Pharmaceuticals (Levulan Kerastick)- New business development RFP response team- Patient lifecycle developmentAllegory Studios , Saratoga Springs, NYClients: - ClassBook: Web development strategy- CSArch: K12 to University market positioning & strategy- Performance Industrial: Content strategy- Nussbaum Transportation: Driver recruiting strategy- Tula Botanicals: Social media and lead generation strategy- The Scarab: eCommerce strategy & development, UI/UX ideation- Vail Centre: Brand positioning & content strategy- American Natural Gas: Web development strategy- CultureTalk: UI/UX ideation

Albany, New York, Us

- Currently serve as Director of Business Development (ongoing consultative role) - Sales & marketing strategy - LinkedIn lead generation strategy- Video, social, digital & content strategy, social media & marketing strategy - Industry & consumer research - Sponsorship sales and social media strategy for Emmy award winning, 13-part PBS television series about the art of making beer in NYS, Brewed in New York. Program currently airing statewide, across all PBS affiliates

New York, Ny, Us

Digital and social media marketing focused on spirits brands.Client: Heaven Hill Distilleries Brands: Burnett's Vodka, Lunazul Tequila, Blackheart Rum, PAMA Liqueur & Cinerator WhiskeyBusiness Sector: Spirits- Account lead, digital-social media strategist, digital producer and project manager. - Managed portfolio of 5 consumer spirits brands.- Doubled budgets for all managed brands during this fiscal year, and helped solidify the agency move from a digital only shop to the agency of record for all of Heaven Hill.- Oversaw the development and management of all national media programs and digital partnerships such as Maxim Magazine, Break.com, College Humor, and Hulu among other digital, video and social media properties.- Managed all programs at both the strategic and executional level while overseeing a 25 person, multi-disciplinary global team of designers, media planners, programmers, data analysts, quantitative and qualitative consumer/trade researchers. - Oversaw digital and social analytics.- Developed scopes of work, timelines, budgets and managed billing.- Developed strategic plans for all brands, including Burnett’s first multi-channel digital and social brand re-launch campaign in 12 years.- Account lead and co-designer of Heaven Hill’s first consumer iOS and Android applications. - Developed a multitude of digital and social activations; including UGC programs, online sweepstakes, social contests and gamification on FacebookProduced commercial video and custom content used across multiple social media platforms.- Oversaw the hiring and training of humor aligned writers to serve as the “voice” for each brand, while overseeing the development of the writers social content and calendars.- Key member of XenoPsi technology team, the lead technology R&D group of Heaven Hill – researching new technologies, project management tools, data and analytics tools, marketing insights, consumer research, new social platforms, and POS retail technology.

Digital branding and development agency.Clients: Alere Healthcare, Convatec, Heineken, Citrin-Cooperman, Live in the Grey, GenArt, Surface Magazine, Crane & Co.Business Sectors: Medical, Beer/Spirits, Financial Services, Events, Publishing, Paper IndustryOversaw the entire agency digital account portfolio with work ranging from brand identity building, product & packaging design, to web and application development. Leadership responsibilities included business & marketing strategy, scoping and financial management, as well as multi-disciplinary team oversight (account, creative and offshore development team)- Implemented process improvements including account/project management training and Agile methodology tools (Jira and Merlin) that improved staff productivity by 35%, increased profitability by 21%, and positioned the agency for acquisition by parent company ElevenEleven in Nov. 2013. - Account lead, strategist and project manager on Alere Healthcare, the agency’s cornerstone account. Oversaw the development of global website template platform that is being used across all Alere product lines, clinical areas, physicians and consumers targets. - Authored digital brand guidelines, managed multi-lingual localization efforts, responsive design integration, UX/UI and content strategy.

Seattle, Washington, Us

Digital marketing agency with CPG focus.Clients: Dannon (Oikos, Activia, Danimals, Danonino, Light & Fit), Janssen Pharmaceuticals (Remicade)Business Sectors: Packaged Goods, Pharmaceutical (DTP)- Account lead and strategist for digital & social media activations across all Dannon brands, while overseeing interagency departments including account, creative, project management and offshore tech team in Costa Rica.-Activations included micro-site builds, rich media banners, Facebook, YouTube, SEO, eCoupons, online video and product photography.- Oversaw Dannon Oikos first integrated Super Bowl program, while providing client guidance through production process and scripting.- Oversaw integrated agency partner team (PR/media/in-store/brand) and work with co-marketing partner Disney & Ice Age property.- Responsible for stabilizing client relationship and improving finance, process and organizational issues, resulting in renewed contract for 2012 ($2 million retainer) and the addition of the Dannon kids brand Danimals, which increased account revenue by 22%.- Introduced commercial and multimedia production as a new resource, resulting in over $250k in additional billable projects.- Produced Danimals brand commercial in support of new “Crunchers” product launch, and managed product photography shoot.- Appointed account and strategy lead on a WPP/Team Chemistry joint initiative with healthcare agency Sudler & Hennessey to design the next evolution of the Remicade iPad application. Lead strategist on the app’s UX/UI, and sales representative/physician experience.

Digital and multi-media production company.Clients: Novartis, Amgen, Pfizer, Ruder Finn, Porter Novelli, Vita New YorkBusiness Sectors: Pharmaceutical, Luxury GoodsOversaw all digital creative strategy, development and commercial production for the company, while leading the largest account, Vita New York, a luxury jewelry manufacturer in NYC. Developed brand refresh for Vita including the production of the new brand website (design, UI/UX, information architecture & content strategy), fashion & product photography, company logo, interactive look-up-book and multimedia video content. Developed wholesaler ecommerce platform (CMS & database) including a revised brand site and new ecommerce retail portal.Provided ongoing development and strategy for Vita’s business: multimedia, marketing, and social media platforms. These efforts in tandem with the new site development work helped Vita NY land a 30% equity stake from Dutch investors and increase sales by 35%.Produced disease awareness video series with Tim Gunn of Project Runway (5 style-guide videos, 3 internal Amgen videos, and a Self Magazine piece that aired nationally. All videos distributed across multiple communication and social media channels.Produced 5 minute video (in 7 languages) focused on disease awareness for Ruder Finn, Como Institute and Novartis. Managed entire global production, which filmed in Australia, Brazil, France and Austin, Texas. Program had 33,000 views in first week of launch and has turned into one of the most successful multimedia initiatives in the history of the CoMo organization.

Boston, Massachusetts, Us

Direct and digital mobile consumer marketing.Client: Verizon WirelessBusiness Sectors: Telecommunications/MobileOversaw mobile consumer loyalty, revenue generation and retention/renewal campaigns. Efforts reduced churn by 25% among targeted consumers, in spite of fierce competition from AT&T and iPhone. Managed $6.5 million retainer.

Syosset, Ny, Us

Digital promotions marketing.Clients: Cisco Systems, Google-YouTubeBusiness Sectors: Networking/Communication Devices, Internet Information, Media/EntertainmentStrategic planner for Cisco’s global promotions program for small businesses. Efforts resulted in an additional $250k in incremental revenue above original scope of work, while overseeing online media plan (opt-in & follow-up emails, e-newsletter, banners.) Lead strategic planner for Google-YouTube contest and video brand channel platform. Positioned agency as preferred partner for all online contest and sweepstakes management, planning and content moderation bringing in additional revenue to Marden Kane exceeding $200k.Researched integration of social networks such as Facebook as a BTB and BTC marketing tool within the promotions space.

New York, Ny, Us

Digital marketing.Clients: Ortho-McNeil (Topamax), Delphi Medical Systems, Blue Cross Blue Shield, Verizon (FiOS), Avaya, ExxonMobilNew Business Development: Pfizer (Aricept), Avanir (Neurodex), Genentech (Raptiva), GlaxoSmithKline (Coreg)Business Sectors: Pharmaceutical, Medical, Telecommunications, Industrial LubricantsAccount lead for Mobil Industrial Lubricants brand and global website build and launch. Site is the first for Mobil sub-brand, separate from the ExxonMobil brand, and is currently used as a training tool for all Exxon field engineers and sales associates globally. Managed site design (IA, UI/UX experience, content, illustration design, and programming), in collaboration with ExxonMobil engineers.- Managed integrated strategic plan (DTC acquisition, retention, and CRM initiatives) for Topamax, Ortho-McNeil Pharmaceuticals migraine prevention medication. Lead client contact for Topamax - Brand Manager and all agency partner integration (DTP, PR, online, and general)- Developed patient behavior and lifecycle modeling that was integral to new pitches for pharma and other accounts across the agency.- Member of pharma new business team with Gillespie and McCann Human Care. Helped secure $4 million in new business to the network. - Account lead on the development of the Delphi Medical web site targeted to patients and families, healthcare organizations, and OEM’s.- Member of strategic planning group that defined the entire program and oversaw creative, content strategy and IA during build. - Managed integrated CRM programs for Verizon FiOS, supervising multi-disciplinary staff of 20 (account, creative, media, print and DRTV)