Anu Radhakrishnan Email & Phone Number

Delhi, India

Mumbai

Sony MAX is the most loved Hindi Movie Channel, it is a household name synonymous to latest and the best of Premium Bollywood movies. The movie cluster of Sony Pictures Networks India also includes MAX2, MAX HD and WAHSome of my notable successes are:- Instrumental in executing a brand campaign that celebrated a milestone of 20 Years of MAX, amplified the campaign through TV plans, Cinema theatres and Digital platforms. Efforts put, added to MAX being leader in the genre for most… Show more Sony MAX is the most loved Hindi Movie Channel, it is a household name synonymous to latest and the best of Premium Bollywood movies. The movie cluster of Sony Pictures Networks India also includes MAX2, MAX HD and WAHSome of my notable successes are:- Instrumental in executing a brand campaign that celebrated a milestone of 20 Years of MAX, amplified the campaign through TV plans, Cinema theatres and Digital platforms. Efforts put, added to MAX being leader in the genre for most part of the year.- Led 15+ end-to-end marketing campaigns for some of the blockbuster airings of World Television Premieres; imbibing an in-depth understanding of media planning and buying of TV and digital spaces, print campaigns, creating content and engagement around a movie’s plot, characters & storyline and support PR activities.- Spearheaded a campaign to establish connect with the younger audience and give them a reason to discover the charm of timeless cinema through an engagement driven campaign – MAX2 Timeless Awards. - Leveraged the digital focus to build reach, where the active effort is to create interactive & engaging content for the brand around movies & topicals, build brand affinity and buzz with regular contests and campaigns. These have helped the brand to be #1 in digital as well where it stands at almost 50% more followers compared to its nearest competition, with growth in engagement rate at par with industry standards. Show less

Mumbai, Maharashtra, India

Sony MIX was a pioneer Hindi music channel in many ways, one of which being the mood-based playlist throughout the day for Hindi music lovers. Some of my key achievements are:- Launched a CSR initiative as a part of brand’s 5 years milestone campaign – The Dhun Project. This build the perception among viewers and advertisers, at the same time helped musicians in need and encouraged the youth towards music as an artform through Spicmacay. - Key shows marketed were MIX Audience Music… Show more Sony MIX was a pioneer Hindi music channel in many ways, one of which being the mood-based playlist throughout the day for Hindi music lovers. Some of my key achievements are:- Launched a CSR initiative as a part of brand’s 5 years milestone campaign – The Dhun Project. This build the perception among viewers and advertisers, at the same time helped musicians in need and encouraged the youth towards music as an artform through Spicmacay. - Key shows marketed were MIX Audience Music Awards, Ek VJ Ke Liye (VJ hunt), Star with Apaar & Staaron ka yaar Suren (talkshows), Artist of the month and Janta express. From a business point of view, achieved successful brand integrations along with the sales counterparts to monetize the properties. - Worked on On-demand shows for Sony MIX & Sony ROX HD from ideation to execution; this translated to direct on-air engagement with the viewers, garnering average interactions upwards of 20K per month and drove viewership up by 5-7% than what the timeband previously enjoyed.- Spearheaded consumer and trade-led activations for the brand including an association with Mood Indigo (IIT Bombay Festival) and Media Ke Surtaj (agency wide activation to build brand recall among planner and advertisers).- Launched a music channel – Sony ROX HD, that was positioned as a premium quality music channels for the discerning and young audience. Built and executed 360-degree launch campaign, digital content for to build new audience, print and outdoor campaign Show less

Mumbai

Mauj Mobile (www.mauj.com) is a global mobile media company with leadership in mobile gaming and content marketplaces. With over 20mn monthly unique users, Mauj is one of the fastest growing mobile content and commerce companies in India. Was a part of launch team of Appystore, an edutainment Appstore for kids.• Instrumental in driving customer acquisition through trial, improving brand engagement to drive LTV (Lifetime Value) and DAU & MAU (Daily & Monthly Active Users)… Show more Mauj Mobile (www.mauj.com) is a global mobile media company with leadership in mobile gaming and content marketplaces. With over 20mn monthly unique users, Mauj is one of the fastest growing mobile content and commerce companies in India. Was a part of launch team of Appystore, an edutainment Appstore for kids.• Instrumental in driving customer acquisition through trial, improving brand engagement to drive LTV (Lifetime Value) and DAU & MAU (Daily & Monthly Active Users) • Managed social media content, email marketing programs, blog platform management & blogger engagement, conduct & analyse monthly research with user & non-users to arrive at the right action plan for the brand; these efforts helped in achieving 2.2% engagement rate and 114% average growth in email open rates with tactical initiatives. Show less

Gurgaon, India

Interned with Sales, Marketing and Communications function. Performed secondary research on marketing automation and outlined comprehensive showcase for marketing automation implementation roadmap and ROI calculator.About CEB:CEB is a best practice insight and technology company. CEB has a unique view into what matters—and what works—when driving corporate performance. With more than 30 years of experience working with top companies to share, analyze, and apply proven practices,… Show more Interned with Sales, Marketing and Communications function. Performed secondary research on marketing automation and outlined comprehensive showcase for marketing automation implementation roadmap and ROI calculator.About CEB:CEB is a best practice insight and technology company. CEB has a unique view into what matters—and what works—when driving corporate performance. With more than 30 years of experience working with top companies to share, analyze, and apply proven practices, CEB delivers innovative solutions that help their members unlock their full potential. Show less

Worked as a part of the Risk Advisory Services for Marketing and Advertising Risk Services (MARS).Perform reviews of marketing processes at advertisers, identify key risks and gaps and assist in controlling the risks, improved and efficient marketing processes and help achieve marketing goals and objectives.Conducted media & creative agency reviews, above-the-line & below-the-line reviews, event risk management & agency pitch management in various sectors. Been a part of key… Show more Worked as a part of the Risk Advisory Services for Marketing and Advertising Risk Services (MARS).Perform reviews of marketing processes at advertisers, identify key risks and gaps and assist in controlling the risks, improved and efficient marketing processes and help achieve marketing goals and objectives.Conducted media & creative agency reviews, above-the-line & below-the-line reviews, event risk management & agency pitch management in various sectors. Been a part of key international projects for leading Telecom player in Hong Kong & Sri Lanka.About Ernst & Young:Ernst & Young is a member firm of Big 4 accounting legend. EY offers advisory, assurance, tax, and transaction advisory services, and its industry specializations include consumer products; financial services (asset management, banking and capital markets, private equity, and insurance); real estate (construction and hospitality and leisure); life sciences (biotechnology, medical technology, and pharmaceutical); media and entertainment; mining and metals; technology; automotive; telecommunications; oil and gas; power and utilities; cleantech; government and public sector; provider care; retail and wholesale; and support of entrepreneurial businesses. In 2015, EY ranked No. 3 on Accounting Today's ranking of the top 100 accounting firms according to revenue. Show less

Mumbai Area, India

Post Graduation Diploma In Management - Communications, Marketing Research And Analytics

Projects: 1. Dissertation, ‘Demystifying travel discovery and inspiration business’, MICA, 2014-15 2. Project on ‘Hollywood Trends.

Master Of Commerce, Business Administration And Management, General

Bachelor Of Management Studies, Marketing

Project: Completed, Project on ‘Radio Advertising’, Sydenham College of Commerce & Economics, Mumbai, 2009-10 Positions of Responsibility.

H.S.C, Commerce

S.S.C