.• Looked at their legacy system (Asp.Net, ASCX user controls) and proposed a new architecture (prototype) to help them migrate their legacy system to SharePoint 2010 / Silverlight UI. Created the core architecture and Infrastructure for a newly designed enterprise Advertising Pulse Operation‘s dashboard to replace the legacy dashboard. System was designed to support a standard n-tier SOA base architecture. The data access layer was designed using SQL 2008 and the Entity Framework in the data tier with queries being written with LINQ to Entities. WCF was used to expose the business facade and entities and Silverlight was used as the presentation tier to provide a rich internet application to their users.• Built strong windows Apps (VipFlip) that empower the service engineer’s team within Bing Ads to prevent their major live-sites issues on the production revenue generating application.• Built Windows phone mobile application for showing the real time availability and response time of different production revenue generated applications. It send the push notification and alerts for any downside of the production sites. • Built web based application (change management calendar) for managing and monitoring the change management system. That helps for process of requesting, determining attainability, planning, implementing and evaluating of changes in Bing Ads operations team. The main goals of this application were to support the processing of changes and enable traceability of changes across the team.• Worked on many ETL process for Extract, transform and loading data from internal and external application/service like IAdmin, Gomez, Keynote, GFS Vulnerability, TFS, UTS, and MSCHANGE etc. and did BI on it to show data in different metrics on Operational Dashboard, Reporting Services and Power Pivot..

• Worked on “Windows Client Report Portal” this is for Corporate Marketing & Research Insight Group (CMRI) at Microsoft. This Application maintains a database for market research studies. Users can slice and dice the data to generate required reports in Excel, PowerPoint or PDF format. Complete user interface is in Flash. Interface functionality and features match with Windows Vista design standards. • Worked on “Concept Value Normative Database” this is an online reporting tool for market researchers. Application maintains a database of ‘Concept Value’ studies. Administrator of the application can upload data for studies completed in each quarter. Users can slice and dice the data to generate required reports in Excel format.