Anu Patil Email & Phone Number

California, United States

San Mateo, California, US

San Mateo, California, US

San Mateo, California, US

San Francisco, California, US

San Francisco, California, US

Built the analytical framework to measure marketplace performance that drove a 25% lift in transactions within 3 months. Uncovered “ah ha” moment that defined a set of actions stylists (supply) took within 15 days of signup (activation) that yielded long term retention and engagement on the platform resulting in a 58% improvement in activation rates over 6.

San Francisco, California, US

San Francisco, CA, US

Lead analyst in support of Marketing, Product, Business Development, and Executive teams for all reporting needs. Manage the Tableau reporting platform for TripIt. Create data sources that can be utilized across all the business units within Concur (over 4K employees). Ensure consistency in data definitions and content between all data sources and reports..

San Francisco, CA, US

Developed and implemented multi-channel marketing campaigns to customers to increase customer retention in a highly competitive postpaid mobile service market Managed the development and execution of predictive churn models with the Data Science and Finance teams to analytically improve customer value modeling and develop customer segmentation strategies.

Mined and manipulated raw data using SQL and MySQL in preparation for statistical modelingBuilt and validated dozens of statistical models to predict: donations, lead generation, conversion, etc.Assigned scores to individuals across large membership basesDeveloped segmentation strategies for multivariate testing to materially increase response rates across.

San Francisco, CA, US

Built predictive models that lifted response in some segments by 50% and reduced CPS by 20%. Developed datawarehouse solutions for more efficient and frequent marketing.Identified customer insight requirements and key performance indicators (KPIs) for data collectionManaged three analysts that drove innovative ideas and analyses to maximize response.

San Francisco, CA, US

Successfully launched a powerful business intelligence tool that dramatically improved workforce productivity. Designed and setup randomized controlled trials and A/B tests for direct marketing efforts.Built regular and ad hoc reports to evaluate the ROI of multi channel acquisition campaigns.Oversaw the tracking and reporting of marketing data to assess.

San Francisco, CA, US

Developed a list segmentation strategy that resulted in a 20% lift in campaign profitability. Built a predictive model that exposed our strongest conversion segments Doubled our mailable universe in 6 months through data mining and use of predictive modelsCreated a lead generation model that led to increased efforts on Facebook and resulted in an increase.

San Jose, California, US

Built and leveraged relationships within Sales, Finance, Product Manufacturing, Legal, and Marketing to ensure proper administration of operations and reporting tools to meet the demands of an highly leveraged sales force. Analyzed metrics and created dashboards monitoring web traffic and site abandonment for sales operations tools in order to drive usage.

New York, NY, US

Designed and managed an online subscription based web publication focusing on international and homeland security events.Developed and analyzed metrics for increasing web traffic to our publication and deployed targeted marketing campaigns to expand the subscription base.Performed market entry studies and risk assessments for multinational corporations.

Washington, DC, US

Audited Department of Defense (DoD) weapon system programs and made recommendations to improve budgetary reporting mechanisms and process transparency.

Provided regional expertise on Asian security issues and budget analyses in support of DoD strategic policy studies. Prepared written reports on budget analyses, country threat assessments, transnational security risks, and global force management issues.

Provided strategic analysis of transnational political, economic and security risks impacting international security. Managed project teams, oversaw the execution of analytical tasks and managed the development and delivery of briefings, reports and other written materials to clients.Prepared proposals and other business development materials for market.

Master'S Degree, International Affairs

Ba, Economics