Anu Patil Email & Phone Number

California, United States

San Mateo, California, Us

San Mateo, California, Us

San Mateo, California, Us

San Francisco, California, Us

San Francisco, California, Us

Built the analytical framework to measure marketplace performance that drove a 25% lift in transactions within 3 months. Uncovered “ah ha” moment that defined a set of actions stylists (supply) took within 15 days of signup (activation) that yielded long term retention and engagement on the platform resulting in a 58% improvement in activation rates over 6 monthsLed investigations that unlocked insights into customer behavior on our site resulting in feature experiments that drove: - First time user booking conversion on mobile from 3.2% to 6.0% in 5 months - New supply activation rate from 6% to 9.5% within 3 months - Increased marketplace supply opt-ins by 57% within 6 months of launch - Improved our monetization algorithm that drove 3x improvement in revenue over 3 months.Created KPIs and goals orchestrated to drive marketplace liquidity while also providing product teams with clear objectives to hitPartnered with engineering to build our data warehouse which increased analyst productivity by 50-60% by making the data cleaner and more efficient to query

San Francisco, California, Us

San Francisco, Ca, Us

Lead analyst in support of Marketing, Product, Business Development, and Executive teams for all reporting needs. Manage the Tableau reporting platform for TripIt. Create data sources that can be utilized across all the business units within Concur (over 4K employees). Ensure consistency in data definitions and content between all data sources and reports. Perform Tableau server maintenance and upgrades as needed.Lead analyst embedded within 3 agile product development teams to ensure new feature discovery is data driven, define and measure product performance metrics and run optimization analytics for iterative product development Manage the weekly and monthly product, engagement, and revenue reporting as well as provide analysis on an ad hoc basis on product lifecycle and lifetime value modeling. Write complex MySQL queries to mine data using Linux. Analyze large datasets, gather insights from the data, and present findings to management using Tableau, Excel and PowerPoint.Gather information and report on site traffic using Google Analytics and other 3rd parties such as KISS Metrics, Mixpanel, Apsalar, Flurry, etc. Consult with the Product team to ensure the tracking of current features and enhancements are designed and implemented appropriately. Partner with key stakeholders to define business questions, gather data requirements, and provide analysis and insights in a timely manner. Add metrics to weekly or monthly reporting as necessary.

San Francisco, Ca, Us

Developed and implemented multi-channel marketing campaigns to customers to increase customer retention in a highly competitive postpaid mobile service market Managed the development and execution of predictive churn models with the Data Science and Finance teams to analytically improve customer value modeling and develop customer segmentation strategies for proactive and reactive retention marketing effortsGenerated over $11 million in customer value through the customer retention programSuccessfully developed and launched a new upgrade policy to substantially lower early in contract renewals while lowering overall customer churnDesigned and implemented several qualitative surveys to understand customer experiences and product needs; provided specific treatment strategies based on findingsManaged a team of retention sales agents focused on saving our most at risk customersWorked closely with Product and Customer Service departments to develop and implement customer loyalty and retention programs via our inbound call center

Mined and manipulated raw data using SQL and MySQL in preparation for statistical modelingBuilt and validated dozens of statistical models to predict: donations, lead generation, conversion, etc.Assigned scores to individuals across large membership basesDeveloped segmentation strategies for multivariate testing to materially increase response rates across channels.

San Francisco, Ca, Us

Built predictive models that lifted response in some segments by 50% and reduced CPS by 20%. Developed datawarehouse solutions for more efficient and frequent marketing.Identified customer insight requirements and key performance indicators (KPIs) for data collectionManaged three analysts that drove innovative ideas and analyses to maximize response, increase customer retention and reduce costs.Developed analytic skill sets with analysts resulting in deliverables with actionable and value driven insights.Created a pricing model that reduced the costs per renewal by 30% and increased value positive renewal rates by 20%.Developed a lead monetization strategy in support of an aggressive growth strategy

San Francisco, Ca, Us

Successfully launched a powerful business intelligence tool that dramatically improved workforce productivity. Designed and setup randomized controlled trials and A/B tests for direct marketing efforts.Built regular and ad hoc reports to evaluate the ROI of multi channel acquisition campaigns.Oversaw the tracking and reporting of marketing data to assess campaign performance and recommended strategies.Designed, developed and published regular sales reports for senior management with actionable recommendations.

San Francisco, Ca, Us

Developed a list segmentation strategy that resulted in a 20% lift in campaign profitability. Built a predictive model that exposed our strongest conversion segments Doubled our mailable universe in 6 months through data mining and use of predictive modelsCreated a lead generation model that led to increased efforts on Facebook and resulted in an increase in our fan base from 1,400 to over 40,000 fans.Managed other analysis team members and database administrators to redesign data structures and automate critical data-gathering and reporting functions.

San Jose, California, Us

Built and leveraged relationships within Sales, Finance, Product Manufacturing, Legal, and Marketing to ensure proper administration of operations and reporting tools to meet the demands of an highly leveraged sales force. Analyzed metrics and created dashboards monitoring web traffic and site abandonment for sales operations tools in order to drive usage and improve the functionality of these tools.Monitored daily/weekly/monthly sales figures and analyzed revenue trends to optimize sales operations resources. Created material for quarterly financial reporting and monthly executive business reviews.

New York, Ny, Us

Designed and managed an online subscription based web publication focusing on international and homeland security events.Developed and analyzed metrics for increasing web traffic to our publication and deployed targeted marketing campaigns to expand the subscription base.Performed market entry studies and risk assessments for multinational corporations expanding operations into Asia. Provided month-ahead risk forecasting for the Deutsche Bank Eurasia Group Stability Index (DESIX), the first qualitative comparative political risk index designed to measure stability in emerging markets. Covered macroeconomic developments and geopolitical risks in Asia on a real-time basis.Managed existing relationships with clients and developed new relationships to expand business into strategic markets.

Washington, Dc, Us

Audited Department of Defense (DoD) weapon system programs and made recommendations to improve budgetary reporting mechanisms and process transparency.

Provided regional expertise on Asian security issues and budget analyses in support of DoD strategic policy studies. Prepared written reports on budget analyses, country threat assessments, transnational security risks, and global force management issues.

Provided strategic analysis of transnational political, economic and security risks impacting international security. Managed project teams, oversaw the execution of analytical tasks and managed the development and delivery of briefings, reports and other written materials to clients.Prepared proposals and other business development materials for market expansion efforts.

Master'S Degree, International Affairs

Ba, Economics