1) To manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximising business relationships and creating an environment where customer service can flourish.2) Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organisation’s presence throughout Kingdom of Saudi Arabia.3) Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings, sales newsletters.4) Responsible for Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

Responsible for generating new leads, design, follow up, finalization of the projects for Saudi Arabia for HUFCOR, USA Operable partitions/Moveable/Folding Partitions. Also responsible for finalization of Prestigious Projects like Fairmont Hotel, Riyadh.King Abdullah Financial District Conference Centre, Marriot Hotel Jizan, Millenium 5 Star Hotel Hail, GE Innovation Centre, Dahran Techno Valley, Gulf Internation Bank, Al Khobar, Holiday Inn Madina Road, Jeddah,Golden Tulip Dammam, Marriot Courtyard, Riyadh, Baku Flame Towers, Azerbaijan to name a few, I have been responsible for Sales of Operable/Movable partitions (HUFCOR, USA) in all over Middle east and North Africa( Egypt, Jordan, Syria, Lebanon, Sudan, Ethiopia, Algeria, Libya, Tunisia, Yemen,Iraq, Iran, Azerbaijan, Turkmenistan, Pakistan).