Aparna C Email & Phone Number

• 10 Years of experience in Digital Marketing, Digital Campaign Management, Web Analytics, Reporting, SEO, SEM and Team Management with strong presentation skills• Expertise in different web analytics tools: Google analytics, Omniture, SEO Analytics • Sound knowledge on MS Excel, Access, Excel Macros and MIS reports• Effectively managing and guiding the team of 15 members: Coaching and mentoring, Documentation, Quality check measures • Good in handling all clients in the reporting vertical and process improvement, new client onboarding• Quality Control Process, Structuring and creating dashboards, Done audits of the process built and filled the gaps wherever necessary• Campaigns Management: Managed multiple AdWords Campaigns, improve click-through rates, quality scores, ads/Ad Copies and identify areas for improvement.• Reporting Analysis: Analyzing online user behavior, conversion data and funnel analysis. Performing ROI analysis to evaluate efficiency and effectiveness of different digital marketing campaigns. • Responsible for team’s performance, accuracy coaching, mentoring, building new processes, info gathering, setting expectations with client & team, meeting deadlines etc,.

Listed skills include Web Marketing, Reporting And Analysis, Web Analytics, Digital Marketing, and 24 others.

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