April Armstrong Email and Phone Number
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Research nerd with background in qualitative and quantitative methodologies. My experience includes user experience research, usability testing, customer satisfaction research, employee engagement research, program evaluation, process evaluation, project management, and journey mapping.Accomplished focus group moderator, interviewer, and project manager.If I'm not collecting data, I am on the water either sailing or diving. I love sharing my passion for the sea and marine environment with others.
The Seattle Times
View- Website:
- seattletimes.com
- Employees:
- 753
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Research ManagerThe Seattle Times Apr 2018 - PresentSeattle Washington• Manage collaborative research projects for product, news, and marketing (among other departments)• Conduct all aspects of usability research including study design, recruiting, moderation, analysis, reporting• Implement diverse research methodologies including surveys, in-person interviews, focus groups, diary studies, and remote testing• Use prototype and concept testing research to inform business decisions• Report research results to stakeholders including design, engineering, and executive teams• Manage customer experience data collection and monitoring to track and improve user satisfaction• Manage Voice of the Customer customer satisfaction and engagement research including longitudinal benchmarking effort and retention research -
Research ManagerIcf Apr 2017 - Mar 2018Greater Seattle Area• Planned and lead journey mapping workshops and projects focused on identifying and removing pain points in various customer/user journeys across industries• Conducted qualitative research with diverse respondents • Conducted audience and brand analysis using Crimson Hexagon and other tools to understand sentiment, reach, and perception • Created personas and empathy maps to deepen understanding of audience/customer identity and needs• Helped clients understand and improve customer satisfaction and user experience• Created concise and actionable reports translating research findings into effective recommendations -
Online Research ManagerThe Seattle Times Sep 2014 - Mar 2017Seattle, Wa• Managed proprietary and secondary research (quantitative and qualitative) • Developed and implemented research plans including of surveys using Qualtrics and Survey Monkey for internal and external clients• Lead usability research for design and navigation • Created an effective Voice of the Customer measurement protocol and ongoing data collection system which informed decision making across the organization• Managed and conducted qualitative research projects including focus groups and in-depth interviews• Measured audience and reach using Comscore, Nielsen Scarborough and other tools• Supporting B2C and B2B marketing initiatives with appropriate research working closely with the product team and various groups across the company • Generated insights used by the marketing and product departments to inform planning and design decisions -
Senior Project AnalystResearch Into Action Jan 2009 - Sep 2014Portland, Oregon And Seattle, Washington• Performed all phases of research, from survey and interview instrument design to data analysis and report writing.• Evaluated diverse energy programs including pilots, on-bill financing, community-based approaches, demand response, consumer electronics, HVAC, lighting, low income, and home performance• Conducted data collection with representatives of various facets of energy supply and consumption chain including end-use customers, utility representatives, program implementers, and industry trade allies• Managed multi-person teams• Moderated focus groups and interviews with diverse participants including technology manufacturers, residential home owners, contractors and installers, utility program staff, and many more.
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Project AnalystResearch Into Action Jan 2009 - May 2012Portland, Oregon Area• Program Evaluation and Logic Modeling• Qualitative Data Analysis• Experimental Design• Market Research and Effects Studies• Market Assessment • Market Characterizations• Benchmarking and Best Practice research• Quantitative Data Analysis
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Research AssociatePortland State University Jul 2006 - Aug 2008• Conducted research for a collaboration between Portland State University, the University of South Florida, and Arizona State University. • Created a database and experimental methodology for mapping and analyzing pathways from community college to the university and designing effective resources to benefit transfer students. • Used Atlas.ti to organize and analyze interview data from multiple sites.
April Armstrong Skills
April Armstrong Education Details
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Sociology -
Sociology
Frequently Asked Questions about April Armstrong
What company does April Armstrong work for?
April Armstrong works for The Seattle Times
What is April Armstrong's role at the current company?
April Armstrong's current role is Research Manager.
What is April Armstrong's email address?
April Armstrong's email address is ap****@****ail.com
What is April Armstrong's direct phone number?
April Armstrong's direct phone number is +120630*****
What schools did April Armstrong attend?
April Armstrong attended Portland State University, Portland State University.
What are some of April Armstrong's interests?
April Armstrong has interest in Ocean Conservation, Many More, Environment, Scuba Diving, Marina Biology And Ecology, Sailing, Science And Technology, Knitting.
What skills is April Armstrong known for?
April Armstrong has skills like Qualitative Research, Data Analysis, Survey Design, Research, Program Evaluation, Data Collection, Focus Groups, Survey Research, Spss, Market Research, Quantitative Research, Statistics.
Who are April Armstrong's colleagues?
April Armstrong's colleagues are Sherry Mcclain, Ashley Casper, Jonathan Martin, Kathy Reynolds, Melissa Little, Alayne Fardella, Cristin Williams.
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April Armstrong
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April Armstrong
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