April Ashby Email & Phone Number

Charlotte, Nc

Manage a team of content designers who write and edit content for the CEO portal, Wells Fargo’s commercial online banking platform.

Charlotte, North Carolina, United States

Provided oversight to junior writers and wrote and edited content for the CEO portal, Wells Fargo’s commercial online banking platform.

Wrote and/or edited marketing and brochureware material for wachovia.com and all affiliate Web sites under strict and tight deadlines.Wrote and/or edited content for larger online initiatives, including Mobile Banking.Wrote, edited, and developed all help content for Online Services Help using RoboHelp.Managed relationships with a diverse set of business partners and act as their entry-point to the Interaction Design Group (IDG).Developed content for Wachovia Web sites using the Vignette Content Management Application.Acted as project manager for marketing campaigns and other small initiatives, as necessary.Performed routine maintenance to Web pages, as necessary.Performed peer reviews of brochureware material prepared by other Content Managers for style, tone, and content.Wrote, edited, and maintained the Wachovia.com Style Guide.Collaborated with designers, developers, information architects, and other marketing and IDG individuals to create the highest quality campaigns and material and to move to production as quickly as possible.

Wrote and designed training materials for the General Banking Group Wholesale and other areas of the Bank under strict and tight deadlines.Acted as Project Manager for training design and development projects.Manageed outside contractor hours and work.Edited and reviewed training materials prepared by other co-workers and contractors for style, tone, and content.Edited, reviewed, wrote, and tested online training and assessments.Collaborated with other Bank employees to research and gather information and materials to include in training.Conducted and facilitated training sessions as necessary.Worked on a team to create a style guide for the Learning Design Group.Participated in training sessions and conferences as appropriate.

Obtained and reviewed all required documentation for loan closing.Assisted underwriters with daily activities including documentation issues and interaction with customers and attorneys.Monitored customer non-sufficient funds and daylight overdrafts each day and contacted customer if one appears to discuss why the problem happened and how it will be covered.Processed loan payments, advances, and payoffs.

Wrote articles about gifts of $25,000 or more the University receives from donors for Campus News, the faculty and staff newsletter.Wrote articles for the Campaign Newsletter, a newsletter that is mailed three times a year to over 2,000 donors and friends of the University during the $100 million campaign.Wrote articles for UNC Charlotte Magazine, the magazine that is mailed to over 55,000 friends and alumni of the University.Wrote proposals to donors requesting gifts for the It Takes a Gift campaign.Interviewed donors, faculty, and staff about gifts the University receives.Participated in event planning as needed.Researched donor profiles and university records and files to gather the appropriate information to conduct interviews properly and ensure all facts are correct before publishing articles.Consulted with donors, faculty, and staff about articles, and work with them to edit articles properly and to their approval.Assisted with writing and editing correspondences and various mailings to donors and University faculty and staff.

Master Of Arts, English With A Concentration In Technical Communication

Activities and Societies: Phi Kappa PhiDuring my studies, worked as a writing intern in the Office of University Development, writing.

Bachelor Of Arts, English With A Concentration In Creative Writing

Activities and Societies: Phi Mu