Marketing Manager
Tacoma, Washington, United States
Marketing Manager for Enrollment & Admissions• Developed marketing copy for different audiences and media channels including email, social, web, print, ad copy, profiles, and other relevant materials, as well as managed copy review and proofing.• Managed and created systems and processes for the productivity of the Enrollment Marketing Team (EMT) including the management of campaigns within the admission cycle, updating and maintaining team structure documentation, development of project management software system, and management and ownership of team meetings and calendar support.• Owner of the EMT Google Drive and project management software lead.• Support of the AVP of Enrollment Marketing in balancing the annual budget and organizing invoices, and provided support for team management.• Social media ads specialist, responsible for the creation and maintenance of all social media ads campaigns.• Manager of all student worker positions, their schedules, tasks, development opportunities, assignments, and bi-weekly check-ins. • Support for the channel owners in cycle planning; from concepts, to schedules, and task management.• Management of the social media editorial calendar, and contributor to the email content calendar.• Owner of all video projects: script writing, video filming and editing, captions, editing, uploading and distributing videos.