Mark Sullivan Email & Phone Number

Medellín, Antioquia, CO

Medellín Metropolitan Area

Marin County, California, United States

Tailgator is an innovative hardware startup developing high-performance bicycle safety equipment. The company's first product is an award-winning, wire-free smart brake light with a unique array of on-board deceleration sensors, stand-alone processing that doesn't require a smartphone or other connected device, long duration battery, and a bicycle tail.

San Francisco Bay Area

Improvado provides marketing data pipeline automation products that span an ELT/ETL platform, custom service + development packages, and AI tools that allow enterprise marketers to centralize, structure, and visualize marketing data from disparate platforms. The company targets enterprise B2C companies with a global footprint and 1B+ in annual revenue.As.

Atlanta, Georgia, United States

RevenueWell provides a dental patient relationship management + communications platform as well as various marketing products + services through its acquisition of PBHS dental marketing agency. The company's core product is a marketing automation platform for both independent and multi-location dental practices that integrates communication tools with the.

Acquired By Buildertrend In 2021

CoConstruct (acquired 2021 by Bain Capital/Buildertrend) provides construction project management software for independent builders + remodelers that streamlines operations, scheduling, client/subcontractor communications, project estimating/bidding, business insights, + client collaboration.As VP of Marketing reporting to the CEO, I helped build marketing.

Atlanta, Georgia

• Built and led the team responsible for maintaining CallRail's 50% YoY new customer growth rate from 2016-2019.Our team built the core marketing engine at CallRail that:
• kept our Sales team busy with high quality leads
• increased revenue and retention from existing customers
• developed dynamic, multi-channel marketing campaigns
• obsessed about conversion rate optimization throughout the funnel
• ensured our products get in front of the right people with the right GTM… Show more Built and led the team responsible for maintaining CallRail's 50% YoY new customer growth rate from 2016-2019.Our team built the core.

Remote

• Developed and executed strategic partnership plan through product marketing, customer marketing, public relations, co-marketing, and technology partner marketing that accelerated customer acquisition and reduced.
• created new lead sources by leveraging partner audiences through co-marketing campaigns that included webinars, speaking engagements, and partner sales enablement
• led product marketing launches (internal and external) for high value integrations that… Show more Developed and executed strategic partnership plan through product marketing, customer marketing, public relations.
• led product marketing launches (internal and external) for high value integrations that included Salesforce, HubSpot, Unbounce, Zapier, Optimizely, Slack, Marketo, and VWO
• identified and expanded adoption of integrations associated with lowest churn
• championed new integration development and technology partner communication with product team

Remote

• Built and implemented a data-driven approach to product marketing, earned media, content marketing, influencer marketing, and technology partnerships that grew CallRail's market share--from an innovative startup to a.
• Produced company's first customer-base analysis to identify product marketing opportunities.
• Worked with product to build and market industry specific product features
• Grew organic web traffic by 46% in 10 months
• … Show more Built and implemented a data-driven approach to product marketing, earned media, content marketing, influencer marketing, and technology partnerships that grew CallRail's market share--from an innovative.
• Developed and led GTM plan for healthcare feature adoption (HIPAA compliant call tracking)

Provided growth consulting on a limited basis for businesses ready to get serious about marketing.

Austin, Texas Area

Co-founded a local food supply-chain mapping startup that aimed to be the Yelp of local food and offer certification for restaurants who claim to source locally. We ran out of run-way money and couldn't get to market quick enough but we learned a lot along the way.

Austin, Texas Area

Provided competitive insight, tracked overall performance trends, & developed scalable SEO solutions for Yodle's strategic franchise & multi-location clients.

Austin, Texas Area

Analyzed aggregate performance metrics (website visits, tracked phone calls, online asset impressions, driving directions requests), audited product fulfillment processes, & implemented process improvements, which often included building new dashboard tools.

San Juan Del Sur, Nicaragua

ProNica Development is an investment consulting company dedicated to facilitating responsible development in Nicaragua by advising clients on appropriate investment decisions.

San Juan Del Sur, Nicaragua

Partner of Adelante Express, a transportation company servicing several tourism routes in southwest Nicaragua and the Managua International Airport.

San Juan Del Sur, Nicaragua

Gold Coast Realty was a Century 21 franchise serving real estate investors with 3 offices on the Nicaraguan Pacific Coast.

Bachelor Of Arts (B.A.), Spanish

Activities and Societies: Alpha Epsilon Pi Fraternity; Universidad de Salamanca, Spain Study Abroad; Sociology Special Topics - Ecuadorian.

International Exchange, International/Global Studies

Education record

Education record

Education record

Activities and Societies: Soccer, Cross Country, Math team, Theater, Odyssey of the Mind