Mark Sullivan Email & Phone Number

Medellín, Antioquia, Co

Medellín Metropolitan Area

Marin County, California, United States

Tailgator is an innovative hardware startup developing high-performance bicycle safety equipment. The company's first product is an award-winning, wire-free smart brake light with a unique array of on-board deceleration sensors, stand-alone processing that doesn't require a smartphone or other connected device, long duration battery, and a bicycle tail light with an industry-leading braking brightness of 300 lumens.I serve on Tailgator's board of directors and advise the company on GTM… Show more Tailgator is an innovative hardware startup developing high-performance bicycle safety equipment. The company's first product is an award-winning, wire-free smart brake light with a unique array of on-board deceleration sensors, stand-alone processing that doesn't require a smartphone or other connected device, long duration battery, and a bicycle tail light with an industry-leading braking brightness of 300 lumens.I serve on Tailgator's board of directors and advise the company on GTM strategy, overall marketing performance, ecommerce strategy, business development, and investor relations. Show less

San Francisco Bay Area

Improvado provides marketing data pipeline automation products that span an ELT/ETL platform, custom service + development packages, and AI tools that allow enterprise marketers to centralize, structure, and visualize marketing data from disparate platforms. The company targets enterprise B2C companies with a global footprint and 1B+ in annual revenue.As VP of Marketing at Improvado, I led a team of 12 offshore-based marketers across 10 time zones charged with increasing pipeline for… Show more Improvado provides marketing data pipeline automation products that span an ELT/ETL platform, custom service + development packages, and AI tools that allow enterprise marketers to centralize, structure, and visualize marketing data from disparate platforms. The company targets enterprise B2C companies with a global footprint and 1B+ in annual revenue.As VP of Marketing at Improvado, I led a team of 12 offshore-based marketers across 10 time zones charged with increasing pipeline for Improvado's enterprise marketing data pipeline management products. During my tenure as head of marketing, we helped grow ARR by 30% by launching an integrated omni-channel ABM messaging and advertising strategy and leveraged new AI for content and marketing performance analysis--all while decreasing marketing department's total expenditures. I was responsible for driving demand generation, customer acquisition, brand awareness growth, and spearheading both an outbound and inbound BDR program. I developed and executed marketing strategies, tactics, plans, budgets and oversaw content creation, campaign management, offer development, marketing operations, and lead generation. Primary Marketing Channels: Paid Search, Paid Social, Programmatic Display, Software Listings, Email, Organic Search, Organic Social, Content Syndication, Webinars, Outbound BDRs, Tradeshows.Core Martech Stack: Salesforce, Hubspot, Chili Piper, Zapier, ZoomInfo, WebflowACV (range): 25k-400k Show less

Atlanta, Georgia, United States

RevenueWell provides a dental patient relationship management + communications platform as well as various marketing products + services through its acquisition of PBHS dental marketing agency. The company's core product is a marketing automation platform for both independent and multi-location dental practices that integrates communication tools with the front office to better manage scheduling, appointment reminders, patient recall campaigns, online reputation management, email/text… Show more RevenueWell provides a dental patient relationship management + communications platform as well as various marketing products + services through its acquisition of PBHS dental marketing agency. The company's core product is a marketing automation platform for both independent and multi-location dental practices that integrates communication tools with the front office to better manage scheduling, appointment reminders, patient recall campaigns, online reputation management, email/text messaging, and other marketing tasks.As VP of Marketing at RevenueWell, I led a team of 16 marketers responsible for demand generation, brand design, product marketing, and pricing + packaging for some of the company's core offerings. Despite a challenging time organizationally for RevenueWell, we were able to land a customer-wide price increase with minimal churn that added millions in ARR, launch a streamlined, conversion-optimized new website in line with brand design, develop a plug-and-play brand messaging framework, and better integrate the marketing personnel from a previous acquisition.Primary Marketing Channels: Paid Search, Paid Social, Programmatic Display, Software Listings, Email, Organic Search, Organic Social, Partner Marketing, In-App Messaging, Webinars, Outbound BDRs, TradeshowsCore Martech Stack: Salesforce, Hubspot, Pardot, CallRail, Webflow, Hotjar, ZoomInfoACV (~range~): 8k-35k Show less

Acquired By Buildertrend In 2021

CoConstruct (acquired 2021 by Bain Capital/Buildertrend) provides construction project management software for independent builders + remodelers that streamlines operations, scheduling, client/subcontractor communications, project estimating/bidding, business insights, + client collaboration.As VP of Marketing reporting to the CEO, I helped build marketing from a reactive, 1-person function in mid-2019 to the integrated, high-output, 16-person team powering the revenue engine that… Show more CoConstruct (acquired 2021 by Bain Capital/Buildertrend) provides construction project management software for independent builders + remodelers that streamlines operations, scheduling, client/subcontractor communications, project estimating/bidding, business insights, + client collaboration.As VP of Marketing reporting to the CEO, I helped build marketing from a reactive, 1-person function in mid-2019 to the integrated, high-output, 16-person team powering the revenue engine that factored into Bain Capital's acquisition investment thesis.Among other wins, we launched a low barrier starter package (RAMP™ plan) that dramatically improved CAC/acquisition economics, aligned customer implementation + acquisition revenue models, led to lowest gross revenue churn + fastest customer acquisition growth in company history; deployed a unique industry PR content mktg program using first-party data that led to an explosion of visibility on organic search; designed, planned, tested, + deployed a complex, customer base migration/price increase that added 3M+ ARR; architected, launched a modern revenue operations tech stack for faster, more accurate + accessible exec/dept level reporting; modernized brand around differentiation, simplicity, U/X, continuity; priced, packaged, branded, launched company's first add-on subscription feature that generated monthly MRR w/i 3 months + beat annual targets; structured the marketing org into an agile, cross-functional matrix that simultaneously increased accountability, collaboration, learning, and specialization for everyone on the team.Primary Marketing Channels: Paid Search, Paid Social, Programmatic Display, Software Listings, Organic Search, Organic Social, Industry PR, Webinars, Ringless Voicemail, In-App Messaging, Partner Marketing, Tradeshows, Customer Success, User ConferenceCore Martech Stack: Hubspot, Webflow, Fusebill, Azure, CallRail, Fullstory, Pendo.io, Tableau, Gong.io, FigmaACV (~range~): 3k-15k Show less

Atlanta, Georgia

Built and led the team responsible for maintaining CallRail's 50% YoY new customer growth rate from 2016-2019.Our team built the core marketing engine at CallRail that:• kept our Sales team busy with high quality leads• increased revenue and retention from existing customers• developed dynamic, multi-channel marketing campaigns• obsessed about conversion rate optimization throughout the funnel• ensured our products get in front of the right people with the right GTM… Show more Built and led the team responsible for maintaining CallRail's 50% YoY new customer growth rate from 2016-2019.Our team built the core marketing engine at CallRail that:• kept our Sales team busy with high quality leads• increased revenue and retention from existing customers• developed dynamic, multi-channel marketing campaigns• obsessed about conversion rate optimization throughout the funnel• ensured our products get in front of the right people with the right GTM strategy• maximized our visibility in search engines and software review sites• managed millions of dollars in paid advertising each year in line with our target CAC• defined a robust content marketing strategy that aligns with each funnel stage Show less

Remote

Developed and executed strategic partnership plan through product marketing, customer marketing, public relations, co-marketing, and technology partner marketing that accelerated customer acquisition and reduced customer churn.• created new lead sources by leveraging partner audiences through co-marketing campaigns that included webinars, speaking engagements, and partner sales enablement• led product marketing launches (internal and external) for high value integrations that… Show more Developed and executed strategic partnership plan through product marketing, customer marketing, public relations, co-marketing, and technology partner marketing that accelerated customer acquisition and reduced customer churn.• created new lead sources by leveraging partner audiences through co-marketing campaigns that included webinars, speaking engagements, and partner sales enablement• led product marketing launches (internal and external) for high value integrations that included Salesforce, HubSpot, Unbounce, Zapier, Optimizely, Slack, Marketo, and VWO• identified and expanded adoption of integrations associated with lowest churn• championed new integration development and technology partner communication with product team• led the charge to overhaul and relaunch Zapier integration that led to 4x increase in adoption• increased traffic 125% to integration pages on callrail.com• accelerated QoQ new customer growth rate from an average of 9% to 13% Show less

Remote

Built and implemented a data-driven approach to product marketing, earned media, content marketing, influencer marketing, and technology partnerships that grew CallRail's market share--from an innovative startup to a market leader attracting investor attention. • Produced company's first customer-base analysis to identify product marketing opportunities.• Worked with product to build and market industry specific product features• Grew organic web traffic by 46% in 10 months•… Show more Built and implemented a data-driven approach to product marketing, earned media, content marketing, influencer marketing, and technology partnerships that grew CallRail's market share--from an innovative startup to a market leader attracting investor attention. • Produced company's first customer-base analysis to identify product marketing opportunities.• Worked with product to build and market industry specific product features• Grew organic web traffic by 46% in 10 months• Developed and led GTM plan for healthcare feature adoption (HIPAA compliant call tracking)• Built PR foundation that led to CallRail being ranked 34th on Deloitte's 2016 North America Technology Fast 500, as well as the company's first funding round• Authored and published articles in CMO.com, American Marketing Association, Street Fight• Positioned company as top-rated call tracking application among industry experts and on software review sites Show less

Provided growth consulting on a limited basis for businesses ready to get serious about marketing.

Austin, Texas Area

Co-founded a local food supply-chain mapping startup that aimed to be the Yelp of local food and offer certification for restaurants who claim to source locally. We ran out of run-way money and couldn't get to market quick enough but we learned a lot along the way.

Austin, Texas Area

Provided competitive insight, tracked overall performance trends, & developed scalable SEO solutions for Yodle's strategic franchise & multi-location clients.

Austin, Texas Area

Analyzed aggregate performance metrics (website visits, tracked phone calls, online asset impressions, driving directions requests), audited product fulfillment processes, & implemented process improvements, which often included building new dashboard tools.

San Juan Del Sur, Nicaragua

ProNica Development is an investment consulting company dedicated to facilitating responsible development in Nicaragua by advising clients on appropriate investment decisions.

San Juan Del Sur, Nicaragua

Partner of Adelante Express, a transportation company servicing several tourism routes in southwest Nicaragua and the Managua International Airport.

San Juan Del Sur, Nicaragua

Gold Coast Realty was a Century 21 franchise serving real estate investors with 3 offices on the Nicaraguan Pacific Coast.

Bachelor Of Arts (B.A.), Spanish

Activities and Societies: Alpha Epsilon Pi Fraternity; Universidad de Salamanca, Spain Study Abroad; Sociology Special Topics - Ecuadorian.

International Exchange, International/Global Studies

Education record

Education record

Education record

Activities and Societies: Soccer, Cross Country, Math team, Theater, Odyssey of the Mind