Ari Albom Email & Phone Number

Toronto, Ontario, Canada

Concord, Ontario

• Strategize, set up, and manage 25+ clients' Programmatic and Google Paid Search campaigns with an active value of $850,000+
• Conduct keyword research via SEMRUSH to determine relevant keywords for advertising campaigns
• Act as the day-to-day point of contact for 25+ clients
• Optimized and adjusted campaign messaging to improve consumer interest and bolster customer acquisition for clients
• Set up conversion tracking to track/collect campaign performance data via Google Tag Manager
• Interpret campaign trends and monitor KPIs to implement strategy recommendations

Remote

• Implemented, managed, and edited Google Ads campaigns, resulting in 600,000+ impressions, 50,000 clicks, and a CTR of 7.5%
• Managed and oversaw the marketing calendar for Grey-Box channels such as LinkedIn, Facebook, Twitter, YouTube, with a direct influence on 100+ pieces of content
• Developed, edited, and scheduled social media and blog content, increasing followers by 230% on LinkedIn and 300% on Twitter
• Tracked and analyzed website performance weekly using Google Ads, Google Analytics, & Data Studio
• Launched and participated in growth hacking & email marketing campaigns for Grey-Box, leading to 45+ devices deployed in 10+ countries
• Developed and executed creative strategy to improve and grow Grey-Box’s Twitter, Facebook, LinkedIn, Instagram, and YouTube.

• Researched user trends on TikTok to develop content strategies for video ideas
• Developed and filmed content for 37 different brands including the Cloud Cushion Slides, Paint by Numbers, and the Smart Room Cooler, creating 25+ videos of each brand
• Edited all videos for my TikTok page (500+)
• Engaged with customers on social media, responding to questions/complaints, and promoted company initiatives
• Analyzed video metrics such as region of viewing, hashtag appropriation, and sound popularity to garner over 50,000 video views

• Collaborated with senior team members to develop a LinkedIn profile, generating 70+ followers
• Prepared reports focusing on market research, highlighting 10+ competitors to be aware of while conducting a SWOT report for the company
• Created a press kit to be used for angel investors and news coverage
• Developed social media posts on LinkedIn, Facebook, and Twitter, generating 100+ engagements
• Conducted an industry analysis, highlighting the industry and the factors affecting it through a PESTLE

Peterborough, Ontario, Canada

• Researched 100+ canine and feline experts that may have been interested in signing up for the Animal Wellness Academy
• Conducted outreach to 30+ experts/organizations to determine their interest in joining the Animal Wellness Academy
• Developed an e-blast that was sent to the company’s 1000+ email followers
• Cultivated and categorized an excel spreadsheet of 150+ dog food companies in North America
• Developed a marketing plan with metric-driven goals, target audience personas, accurate competitor research, an actionable marketing strategy, ultimately improving client sign-ups by 20%

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration, Specalizing In Marketing And Consumer Culture- Bba

Activities and Societies: Participated in an extra curricular dodgeball league with fellow classmates.

Education record