Si Chen Email & Phone Number

Singapore

Singapore

- Project-managed the implementation of Allianz / HSBC bancassuance partnership renewal- Led the AIS (Allianz Insurance Singapore) implementation and ensured regional-wise requirements intake and harmonization to the global ITMP platform- Led the Medical Protect project (new product launch) in partnership with SCB

Greater Paris Metropolitan Region

Agile Project manager & Business Analyst for Groupama (French leader in Life & Health Insurance) in charge of the NOVA Program (implementation of a new IT system including back office and front-end)- Used "Agile" method to control the project timeline, track activities and steer project planning / grooming meetings / demo / retrospective- Understood.

Greater Paris Metropolitan Region

• Strategic Partnership Manager
• Managed partnership with worldwide Insurance leader AXA
• Led market research & consumer insight on car Insurance for car sharing services
• Conducted business analysis of new insurance product development in company’s countries including financial modelling

Greater Paris Metropolitan Region

• Worked on new insurance product development, process optimization & project management:
• Prepared new product launch for multi-vehicle coverage: intra-group benchmark, product model design, feasibility & financial impact analysis, detailed implementation plan, operational launch
• Managed ancillaries products (partnership with Mondial Assistance, Générali & ACE): business partnership development and negotiation, benchmark & new product launch, product performance reporting & analysis
• Led project to increase contact renewal: operational problem identification, diagnostic analysis, operational solutions & follow-up
• Implemented "Guidewire" software (back-end Insurance software): business request analysis and specification, customer support staff training
• Participated in different marketing initiatives: customer journey optimization, consumer behavior study, new website design solutions & agency debrief, product naming & branding, benchmark

United Kingdom

• Participated in the launch of an insurance price comparison JV in China:
• Led a comprehensive Chinese market analysis, business plan and strategic planning
• Identified and negotiated with Chinese strategical and financial partners
• Set up the operations (team recruiting, office preparation, etc...)

Shanghai, China

• In charge of CRM, new media and on-line marketing for the Avène brand
• Implemented the communication strategy on the main Chinese social medias (Sina micro-blog, Renren, Kaixin)
• Lead the mobile game app project « Avène Magic Drop » (for iPhone and Android)
• Studied competitors’ strategy on social medias> 200% increase of the brand followers Sales manager for Avene stores (2-month program for new employees) in some of China's most renown malls (e.g. New World Beijing)>.

Beijing, China

CRM Executive for Chrysler brands (Jeep, Grand Cherokee, Dodge, etc)- Prepared the commercial pitch for Chrysler- Designed and implemented the main steps of the CRM process - Organized events to collect potential client data (e.g. 2011 Shanghai International Automobile Exhibition)- Launched marketing campaigns (emailing, SMS and MMS) - Produced monthly.

Greater Paris Metropolitan Region

Lead a qualitative research for SEB on the Chinese food and cooking equipment market: interviewed experts, segmented the market, made forecasts on future trends

Master’S Degree, Marketing

Master thesis on Marketing - Consumer behavior

Master'S Degree, Business Administration And Management, General

Bachelor’S Degree, Finance And Financial Management Services

Activities and Societies: Head of Chorus of the School of Business / Main actress of the Drama Club / Rewarded for exceptional involvement.

French Language, French Language And French Culture