Seeking a career in Marketing / Retail with focus on overall activities in Organization, with an ability of Innovation, Dedication and Responsibility toward Organization while growing within a corporate world both professionally and personally
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Senior Sales ExecutiveLactalis India Apr 2019 - PresentMaharashtra, India -
Senior Area Sales ManagerChakote Foods Private Limited Jun 2016 - Mar 2019Kolhapur Area, IndiaBrand - Ganesh Bakery Nandani P LtdProduct – Bakery, Namkeen, Cakes, Sweet, Cookies, Biscuits and Health ConsciousSector – FMCG and BAKERYDirect reporting employee - 27Distributors – 57,Distributor pay-role employee reporting to my team and indirect reporting to me – 24,Numbers of outlet cover – 40000 approximateEstablishing corporate goals, short term and long-term budgets and developing business plans for the achievement of these goals. Setting sales targets for team/ branches and achievement analysis.Sustain revenues during economic downturn; expand dealer and deep penetration of territory with proper distributionSupport integrated marketing/advertising campaigns via product demonstrations, promotional builder events, and promotion of product lines at trade shows and eventsAccountabilities include managing a territory, hiring and training Sales team, Coaching, Mentoring and Aligning distributors on product line and how to effectively "value add" , resulting in increased productivityWork closely with vertical Key Account Managers like Production Managers, Supply Chain Managers, Customer relation managers and othersRealign small accounts, in various classes of retail sales trade (general trade) and modern tradeRecommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitorsImplements trade promotions by publishing, tracking, and evaluating trade spending.Highlights:Achievements :10% overall territory growth from 28.08 Cr to 31 CrLaunch new product in Namkeen and Bakery Product with pre-sales of 3000 pieces per day30% of sales contribute by rural and weekly market of rural area -
Sales ManagerAirtel Jul 2011 - Mar 2016Solapur Area, IndiaSector - CONSUMER Durable Goods and TelecommunicationEstablished corporate goals, short term and long-term budgets and developed business plans for the achievement of these goals. Set sales targets for team/ branches and achievement analysis.Developed and implemented strategic sales plan to accommodate corporate goals.Recruit and developed net-new business partner relationships.Identified opportunities and co-selling with the business partners on a national level.Managed Distributors, Retailers and Field Officers.Maintained stock and maintained break-even point. Retain healthy ROI rate of Distributor/ Stockiest.Create new retailer and increased customer baseAppointed new stockiest. Analyzed new and potential market within territory and other managerial activity to enhance Brand "Airtel"Achieved:Took a Charge of Central Maharashtra as Territory Manager in Year 2011 with Penetration of 8400 Connection/year and INR 200 Million of Turnover, at the end of my employment term we were doing 27600 Digital Connection/year with turnover of INR 650 Million by making distribution correction, increase in additional distribution and dealers network. Rank 7th in National Level Zone Contest (April 2012 to March 2013)Rank 2nd in State Level TM Contest (May 2013 to June 2013)Rank 2nd in National Level TM Contest (July 2013 to September 2013)Rank 1st in State Level TM Contest (October 2013 to November 2013) Rank 2st in State Level TM Contest (February 2014 to March 2014)A2 rating in Appraisal 2014: highest among all TM in M&GOnly Manager with 23%+ market SOGA for last 48 months except 4 month (Dec 14, Jan 15, Feb 15, Mar 15)Highest activation in month of Nov’ 15 – 314 (activation/month), since inception in Diwali SeasonHighest activation in month of Jan’ 16 – 1162 (activation/month), surpassing every district in Maharashtra (activation/population)Beed Gross Activation always surpasses big district of ROMG 1 and ROMG 2 for last 42 months (my job tenure) -
Sales OfficerItc Limited Feb 2011 - Jun 2011Solapur Area, IndiaProduct - FMCG – Food and Non-Food (All SKUs and Brands) Sector - FMCG sectorManaged PAMS Department and looked after primary/ secondary salesGiven The target of 10 Million and achieved 105%Organized product promotions and branding.Handled a ream of 7 staff including a team of salesmen.Ensured attractive display, assist customers to choose and advise them on the use and care of products.Sent timely feedback about product to Area Sales Manager. Maintained the Standard Level SKU in all outlets.Monitored the movement and availability of various lines and order new stock accordingly, and generated product feedback report. -
Assistant Floor ManagerAbu Dhabi Cooperative Society Aug 2008 - Jan 2010United Arab EmiratesProduct: FMCG – Food and Non Food of top companies and their brands Sector: Wholesale and retail sector and store managementMonitored the movement and availability of various lines and order new stock accordingly and generate product feedback report.Organized product promotions and ensure customers are aware of promotional schemesHandled a team of 10 staff, Including, Merchandiser, Section In charge.Ensures attractive display, assist customers to choose and advise them on the use and care of productsManaged a total area of 3000 Sq. M., with turnover of AED 30 million (assigned area)Took care of replenishment of each department and ensured shrinkage control.Maintained the Standard Level SKU.Imparted training for staff with HR co-ordination. Achieved the monthly sales target. -
Outlet ManagerDinshaw'S Dairy Foods Pvt Ltd Jan 2002 - Mar 2006Solapur Area, IndiaProduct - Frozen Division Sector - FMCG sector, food and restaurantManaged a team of 5 servers, create master calendar and schedulers for employees.Placed orders and served customers.Create new topping from flavor of choice Planned and implemented marketing and sales strategies. Interview, hired and trained new employees and retain themResponsible for checking inventory.Oversee daily operations and clean ambiance.Developed and maintained cordial relations with customers and maintain MIS on base of customer favorite Evaluated the performance of salesmen implement recognition campaigns to motivate and recommend rewards for good performance.Designation - Sales ExecutiveLocation – Central MaharashtraDuration - Jan 2002 – Aug 2004Product - Frozen Division Sector - FMCG sectorManaged outdoor sales, counter sales with target, planned and identified customers to achieve primary and secondary sales target.Increased dealer network from 50 outlet to 75 outletDeveloped and maintained cordial relations with Customers/ Dealer to sustain profitability.Evaluated the performance of dealer sales and marketing activities; implemented recognition campaigns to motivate and recommend rewards for good performance.
Arif Shaikh Education Details
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6.5 -
Ps English Medium High School, Solapur5.5
Frequently Asked Questions about Arif Shaikh
What company does Arif Shaikh work for?
Arif Shaikh works for Lactalis India
What is Arif Shaikh's role at the current company?
Arif Shaikh's current role is Senior Sales Executive at Lactalis India.
What schools did Arif Shaikh attend?
Arif Shaikh attended Icfai University, Shivaji University, Ps English Medium High School, Solapur.
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Arif Shaikh
Vice President Brand Partnerships & Alliances | Growth At Kgen | Ex - Stellr, Future Group, Pine Labs, Landmark Group, Shoppers Stop.Mumbai3landmarkgroup.com, gmail.com, stellr-net.com -
Arif Shaikh
Pune -
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Arif Shaikh
Pune -
Arif Shaikh
Hyderabad
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