Arika Parr Email & Phone Number

Ava + Mommy Publishing writes children’s books focused on Social and Emotional Learning (SEL) to teach kids with big feelings, in Pre-K through 3rd grade, key tools like positive self-talk, perseverance, and self-awareness to solve problems. We are rooted in helping parents, caregivers and education professionals teach kids how to celebrate their strengths while embracing a growth mindset to help them accomplish their future goals. Our hope is that when kids read an Ava + Mommy book, they’ll be reminded of all the tools they already have and be inspired to learn more tools to help them grow emotionally.

Greater St. Louis Area

Design and manage community engagement, youth empowerment and media relations initiatives for corporations, non-profits, schools and faith based institutions. Foster a sense of community by helping organizations execute social responsibility programs that targeted underrepresented demographics including youth, women and urban audiences. Curate custom experiences for audiences in search of niche events to help connect people to what mattered most.

Chicago, Illinois, United States

● Infused fresh creativity and ideation for heritage clients and existing projects to grow engagement while maintaining the original budget● Build and maintain strong relationships with key stakeholders across business units to ensure effective communication● Collaborate with the internal team to ensure customer needs are prioritized and fully supported.● Create social media strategies and opportunities for client portfolio growth and increased engagement● Lead the planning and execution of customer projects to ensure efficient delivery of solutions according to customer objectives

Greater St. Louis

Champion operational excellence and customers’ learning initiatives by ensuring consumption process compliance, identifying best practices to improve success with other clients and accounts teams. Build relationships with account decision makers to support their investment with Microsoft services and applications while offering up exclusive Microsoft skills initiatives, training programs and partner resources to continuously align individual skilling with team demands. Act as the voice of the customer internally, leveraging internal teams to capture feedback, develop consumption opportunities, remove blockers, surface insights, and coordinate resources. Align business and technical engagements with customer needs by providing feedback and insights to drive resolutions and help customers realize their transformational outcomes.

Greater St. Louis

Directed and trained employees to maintain an average customer success survey score of 9.5/10 by focusing on end user engagement and content absorption. Bridged communication gaps between account teams and training groups to better support customers by leading discovery syncs and building business pipeline. Designed comprehensive learning and development strategies, connecting training professionals with other internal colleagues to help facilitate employee development and department promotion. Successfully led and managed a team of trainers to educate more than 7k enterprise and SMB end users in the span of 3 months.

St. Louis

Fortified overall store sales and increased retail foot traffic by 10-15% weekly by creating innovative events and marketing Microsoft training to enterprise & SMB customers, non-profits, and schools. Developed and managed partnerships with major legacy community brands and educational entities to help expand Microsoft imprint using STEM programming. Piloted the employee giving program to secure a 95% team participation rate in team volunteerism and philanthropy while acting as the project manager on all company focused community engagement initiatives.

Greater St. Louis Area

Defined strategic plans to guide the organization on its mission to do good for people and organizations that do good for others. Served as a helping hand and development partner to small, lesser known non-profits by executing fundraising events and collecting monetary, in-kind donations to support positive outcomes. Administered and monitored all resource development including researching, special events, and individual giving to execute action plans. Represented, advocated, and promoted the organization in the community to strengthen awareness and enhance community outreach.

Greater St. Louis Area

Performed news, talk, music, comedic shows for broadcast entertainment, establishing relationships with listeners by providing information consistent with format, genre, and targeted demographic audience. Consistently kept listeners abreast of current local events, national news and pop culture in the St. Louis area while hosting a daily radio show on St. Louis' own Majic 103.7. Prepared for air shifts using creativity, imagination and exercised independent professional judgment in writing, producing, interviewing, taping or broadcasting on-air material.

Greater St. Louis Area

Cultivated and executed a content driven radio show, developed unique content, and formulated ideas for future programming and promotional campaigns for the stations and shows. Interviewed guests, moderated debates, and hosted live events, engaging with other influencers within the community by moderating comments and responding to posts. Established a presence by reaching out to people in the community, collaborating with promoters and community organizations for fundraisers and events.

Greater St. Louis Area

Created station and community engagement by aligning resources, and soliciting and supporting the needs of nonprofits that served the listening audience. Developed strategies to build and maintain programs that had a positive impact on the community, facilitating business development and providing oversight to the strategic implementation of various marketing initiatives. Established relationships with key community leaders and identified cause-related marketing opportunities to garner media attention in local/national news and print media of the Radio Resume employment program. Streamlined on-air/online public service campaigns for six radio stations, serving as a liaison between resource departments and developing marketing initiatives to support ongoing marketing campaigns. Implemented an annual Gun Buyback program by partnering with local police to combat violence and get 1,500 firearms off the streets.