Sonja Maxwell Email & Phone Number

Senior Business Manager for Microsoft General Manager, Marketing @ Microsoft. Responsibilities include driving business planning processes, business strategy & management, communications, budget management and people rhythm.

Redmond, Washington, United States

• Drove Microsoft Business Operations Learning & Development program, raising employee engagement scores in learning by +15pts
• Product managed first cross-MBO onboarding tool, including requirements, roadmap development, user testing, content development, change management, executive engagement and launch planning

Redmond, WA

• Product managed employee listening systems for P&D, employee and manager feedback program owner in complex, matrixed organization, drove alignment with engineering, solution management, legal/privacy, HR, leadership.
• Drove learning & comms, surveys, focus groups, user & industry research and business insights to ensure diverse and inclusive approach for HR tools and programs, launching products at scale across over 200k employees.
• Led manager excellence and business insights for P&D, responsible for feedback/growth mindset culture initiatives
• Active participant in D&I employee resource groups
• HR program owner award for Employee Listening Systems Modernization

Redmond, WA

• Delivered Modern Marketer learning & development program, enabling 3k commercial marketers across all marketing capabilities
• Developed and delivered first business school massively open online course (MOOC), partnering with Kellogg School of Management. Reached highest quality and impact scores across MS, scaling business school affiliation.
• Developed marketing personas and journey maps to define optimal learning solutions
• Developed manager reinforcement, user generated content programs and badging/certification for peer-to-peer and social learning experiences
• Led the field marketing capability assessment, assessing current capabilities across the marketing profession and defining future marketing capabilities for business success

Redmond, WA

• Developed, owned and managed first globally scaled Field Marketing Capability Program, partnering with Corporate Marketing, Kellogg School of Management and the University of Washington, developing a global trainer.
• Drove Marketing Excellence survey with Corp Marketing measuring capability benchmarks across all marketing
• Developed Certificate of Marketing Excellence endorsement program
• Singular CVP Recognized, Marketing & Operations Contributing to Others’ Success Award – Dec 2011

Microsoft, Mobile Communications Business, Redmond, WA

• Managed Windows Mobile field sales readiness program—2 direct reports, $1.2M budget
• Drove WM6.5 and Windows Phone 2010 launch field readiness plan
• Managed first MCB corp initiative enablement plan, reaching 12k employees—surpassing sat and relevancy metrics
• Delivered first ever Mobile Field Certification Program
• Led field communications, infrastructure and events—Field Summits, TechReady, MS Global Exchange
• People Champion Award—June 2009; All Star Team Award—March 2010

Microsoft, Mobile Communications Business, Redmond, WA

• Managed partner readiness program, enabling partner ecosystem on Windows Mobile solutions & product opportunities
• Business owner for Windows Mobile Partner Summit
• Managed field communications & content strategy, executed content inventory and management process
• Field integration & alignment, Partner Development Manager community engagement
• On the spot award for operational excellence and collaboration in delivering Windows Mobile Field Summit – Jan 2008

Microsoft, US Partner Readiness, Redmond, WA

• Managed a team of 6—US Partner Readiness Team, $11M budget
• Developed training curriculum across all MS partner competencies, business and technical acumen, training over 400k+ partner students/year, across multiple modalities, multiple depth- achieving highest reach and sat.
• Developed learning solution partner engagement program strategy
• Managed partner communications strategy and execution, demand generation, incentive programs, curriculum development, vendor management, course deliveries, ROI/effectiveness studies
• Customer Partner Experience (CPE) Award Q205; CPE Award Q206; GOLD STAR AWARD for op excellence Q306

Watchmark Corp, Bellevue, WA

• Owned and managed marketing communications, branding, trademarks, web development, speaker engagement programs, sponsorships, sponsorships, co-marketing efforts, event management, lead tracking- $300k budget
• Delivered first corporate extranet site, web content development, web seminar enablement program

Watchmark Corp, Bellevue, WA

• Performed network management software installations and maintenance for major wireless network providers
• ClearDDTS® bug management system administration

Lockheed Martin, Sunnyvale, CA

• Managed and maintained the Milstar II satellite system, UNIX Operating System

Bachelor’S Degree, Mathematics

Certificate, Integrated Marketing Communications

Mathematics, Semester Exchange

Kellogg On Marketing- Microsoft, Marketing