Arlene Huff Email & Phone Number

Buckeye, Az, Us

Remote

GTM plans, positioning and messaging, and sales and marketing asset development for Microsoft Teams Rooms, device management, and new category solutions.

Seattle, Washington, United States

Contracted to develop the ISV ecosystem for education and corporate learning for the Teams platform Product Management team. Projects included conducting market and business analysis, partner segmentation, creating the FY22 ecosystem plan and executive presentations, collaborating with design teams to develop a reference design for a showcase Teams app, and partnering with ISVs through the app design, development, and launch phases. Additionally, I worked in the worldwide learning group to launch a new program and prepare sales training and readiness materials.

Bellevue Wa

Established and led the Product Marketing team for solutions delivering aerial imagery and remote computer vision-derived property measurements for better business outcomes for construction, insurance, solar, and government customers. Key responsibilities included:-Product family naming, branding, positioning and messaging-Customer & Partner segmentation, market and competitive research, and buyer journey mapping -3 new product launches including the company's first SaaS app for construction -Vertical audience marketing plan development-Hiring and leading a team of six Product Marketing Managers and content creators

Greater Seattle Area

Headed up the global Product Marketing and Sales Enablement organization of 16 for services including care, new IT services, and HP Device as a Service (DaaS) plans sold in 15+ countries.

Greater Seattle Area

Led team of five Product Marketing Managers for new mobility and services solutions from HP Inc. bringing new solutions such as the Elite x3 mobile device, Engage retail point-of-sale solutions, and IT services including Device as a Service and HP TechPulse analytics to market for Enterprise and SMB customers. Responsibilities included directing naming, positioning and messaging, market research, sales and marketing enablement content, and worldwide launches and product life cycle management.

Greater Seattle Area

Product management and marketing consultant working remotely on HP mobility solutions for small/midsized businesses (SMB). I delivered a GTM plan for a new SaaS endpoint management solution including competitive landscape SWOT analysis, positioning and messaging, product and channel strategy, and sales enablement content development. The role worked closely with senior leadership and resulted in an FTE product marketing role at HP Inc.

Redmond, Wa

Key member of the lean product marketing team to scale the startup Surface mobile device business to a $2 Billion+ a year global business. * Led the commercial launch for the Surface mobile device portfolio -- prioritizing SKU lineup and target audiences, positioning/messaging, creation of sales/marketing content "Surface for business" website, WW field training and enablement, and coordination of launch marketing activities for enterprise and SMB segments. * Partnered with finance and supply chain to scale, build forecasts, inventories, and KPIs. * Developed and secured support for the Surface SMB strategy, marketing plan & budget, promotional calendar, forecasts, and campaign assets.

Redmond, Wa

Product/brand management for first two generations of innovative, large-format touch devices and platforms for B2C scenarios while working with senior leadership team to build the Surface product family roadmap and ecosystem for global scale. Accomplishments include: * Commercializing a technology innovation, leading the international expansion project, and managing P+L levers resulting in a multi-million dollar business and exceeded profit margins.* Defining and communicating the Who, What, Where, and Why, to guide product development* Influencing executives to adopt recommended Surface device roadmap and software strategy * Led launch readiness and marketing for v2 software platform, apps, SDK, and Samsung SUR40 device targeting retail, hospitality, healthcare and other B2C environments. Integrated marketing efforts resulted in exceeded launch awareness, product sales, and partner application goals.

Redmond, Wa

Managing and supporting a team of three product planners for OneDrive, photos, social, and group communication & organization cloud services for consumers. The team was responsible for analysis of customer, market, product, and competitive data and trends to develop product vision, prioritized user scenarios, and functional requirements to guide design and engineering.

Redmond Wa

Product/Brand management responsibilities progressing in scope for consumer software portfolio including SKUs, pricing, retail and digital channel strategy and merchandising, PR, advertising and promotion execution and measurement. Then, leading a product and business innovation planning team delivering vision, business model, and product requirements for incubation development of consumer SaaS (software as a service), device, and ad-funded lifestyle apps.

Redmond, Wa

Product marketing research, programs and evangelism targeting software publishers, teachers, and technology leaders to drive Windows 95, Office, and web browser adoption and share in the K-12 education segment. Team success led to establishment of the WW education customer unit.