Senior Public Relations & Marketing Manager
Veracruz De Ignacio De La Llave, México
• Generate B2B, and B2C marketing plans for customers and for the agency based ondata.• Creation of customer services handbooks (El Lechón Cubano, Hotel Mocambo).• Training leader of customer services for clients.• Development of corporate image and PR strategies with press, influencers, andstakeholders.• Brand reality analysis (FODA and Johari’s Window).• Creative concepts for the marketing and advertising campaigns with all areas of theagency• Acquisition, management, and follow-up of stakeholders.• Event planner for internal and external affairs online and offline. (Design &Organization for the XIV Pediatric Congress in Veracruz online and offline, VatraOpening).• Engage with leads for social media and events services.• Generate monthly reports of clients’ marketing results KPI-based. (ROI, CTR, Leads,subs/followers, assistants, traffic)Achievements:• Over 400 assistants at the XIV Pediatric Congress in Veracruz online and offline 2xmore compared to last year due to marketing and PR strategies.• Introduction of Event Planning service with Nambulo• Introduction of Corporate Image service