Arnaud Berube Email & Phone Number

Denver, CO, US

Seattle, Washington, US

Growing the Rentals business.

Seattle, Washington, US

Englewood, CO, US

• Building team to scale PMM, owning all Sling product launches for 2021 – strategy, budget, media mix, go-to-market, and creative
• Developed the Watch Party marketing strategy by launching 1st party consumer research to identify target audience, then crafting and testing positioning, messaging, and naming (best performing name by 23.5 pp)
• Originated and executed the Watch Party go-to-market – media budget ($2.9M for 2020), media mix across 7 channels, creative development, and in-market optimizations to ensure positive ROI – driving new customers with.
• Created 2 Watch Party TV ads with $800k budget, from business case through to launch – best performing TV ads in Sling history

Englewood, CO, US

• Launched Sling Free product by developing brand strategy (research-driven target development, positioning, and messaging) and go-to-market ($3.25M media budget across 5 channels, creative development & optimizations) –.
• Led the development of a novel NPV-based targeting method – deterministically targeted new customers with 8x average NPV
• Created a mid-funnel OLV campaign with $800k creative budget targeting our new Parents segment, from business case to briefing our agency to production – drove 20% higher branded mentions and 13% higher motivation than.

Englewood, CO, US

• Took charge of a dev initiative that had been stalled 1.5 yrs to recreate our web Cancel Flow – built a business case to prioritize (resulting in the team finishing in 3 months), increasing our save rate by 3x
• Applied a churn model our data science team had built, diving deep with the team to discover use cases for the model and ultimately integrating into our onboarding email campaigns – led to a 10% lift in Roll-to-Pay for.
• Owned the telesales business unit (6% of rev), turning around the failing business and making it profitable again (decreased CAC by 50% while increasing NPV of converted customers)

Chicago, Illinois, US

• Analyzed accessories business, found $3.3M in margin loss due to discounting, and implemented solution to reduce by 10%
• Investigated promotions and their effective lift; found 90% of campaigns were not profitable and presented a solution to focus on positive ROI campaigns; expected decrease in promotion spend by $1.6M
• Discovered that the accessory categories had Product Life-Cycles (PLC’s) with discrete lifetime curves, and customized a new pricing and discounting policy according to each of these PLC’s, with projected net.

• Coordinated product completion for iOS and Android, managing the roadmap and sprint priorities for off-shore engineer, with a goal of acquiring 1k users in the 1st month and growth at 1.5x per month
• Incorporated media campaign analytics (Facebook Pixel and Google Analytics) to track user journey, improving conversion 5%
• Executed business development and sales by market sizing, segmenting, targeting, and cold-calling; formed 1st key partnership

• Interim position: scaled operations/supply-chain during 3 month period of 10x sales growth
• Built just-in-time models for forecasting, supply-chain coordination, and inventory management; goal of 1 month inventory max ($250k of finished goods inventory)
• Developed standard KPI’s to improve communication, quality, and accountability across internal departments and 5 key supply-chain pieces; initiatives increased yield by 5%

Romeoville, IL, US

• Owned operations: managed production, maintenance, and engineering support groups (grew from 3 to 12 direct reports)
• Originated processes to scale operations as sales grew from $250k to $2M (per year), including: developed project management standards, tracked 5 daily KPI’s via a dashboard, trained 6 operators, and launched quality.
• Implemented lean management practices, reducing cycle times by 80% and inventory by 70%, and increasing on-time deliveries by 60% and production capacity 4x to meet the growing business needs
• Administered HR for my team, including: job descriptions, recruiting, interviewing, final offers (hired 10 people), on-boarding, promotions, and disciplinary actions

Romeoville, IL, US

• Launched 3 new products (they grew to 12%, 10%, and 5% of ADT’s total yearly revenue, respectively) – aligned internal stake-holders, met with customers to assess needs, resolved unique manufacturing issues, and.
• Designed and completed engineering projects that increased yield 20% and throughput 4x, and reduced cycle times by 50%
• Built a custom Manufacturing Execution System via MySQL, Microsoft Access, and Perl scripts, which controlled all production workflows and stored all data for 5 years; it is still the backbone of production at ADT.

Master Of Business Administration (Mba), Marketing, Strategy, And Entrepreneurship

Physics Bs, Quantum Physics & Particle Physics

Cooperative International Science And Engineering Internship

Education record