Arno Buskop Email & Phone Number

Amsterdam, NH, NL

In this role I am responsible for the technological roadmap. My primary focus revolves around harmonizing data and technology initiatives across global markets and spearheading the evolution of Kinetic’s proprietary platform, 'Journeys'. This advanced platform, active in numerous markets, empowers our clients with unrivaled programmatic buying capabilities.

Oversaw the complete digitization of our Dutch office, spearheading the creation of a bespoke platform that revamped the planning and buying process. This initiative not only boosted productivity but ensured heightened accuracy and superior outcomes. Seamless integrations were achieved between media owner systems and GroupM billing structures.

Always on the lookout for innovations that improve our planning and buying of OOH. From a better understanding of traditional 6 sheet buying towards our local development of, and vision on, programmatic OOH. In this field, we are technical pioneers, have taken a data centric approach and made a difference for clients.I’m a member of IAB’s programmatic.

Amsterdam Area, Netherlands

Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. We manage our clients’ investment to ensure best advertiser value from communications. To achieve this, we integrate our core planning and buying.

On behalf of the PMA (associated media agencies) I’m part of the technical committee of the Joint Industry Committee Buitenreclame. This Committee is responsible for the setup of the new Dutch outdoor audience measurement. This measurement is being done by TNS-Nipo and Simon Cooper.

Brussels Area, Belgium

On behalf of the PMA (associated media agencies) I’m part of the technical committee of the Joint Industry Committee STIR. STIR performs the Dutch online audience measurement and the technical committee guards the research process and validates the results.

As a research manager with ZenithOptimedia I was mostly concerned with advertising effect research. I was responsible for conducting the research and the interpretation of the results. Additionally I developed new research products and specialized in audience measurement. My clients included: Nestlé, Ziggo, HTC, Pernod Ricard, Nespresso, Disney.

ON was a creative cross media company focusing on young adults. ON was founded in 2005 as a joint venture between Heineken International and KPN. While being a creative agency ON owned a extensive club & bar TV network. This Digital Out of Home network was the largest in the Netherlands. I was responsible for:The research department 3 fteRepresentation in.

Data Expert Program, Data Science

The Data Expert Program combines Data Engineering, Data Analytics and Entrepreneurship to create Business Impact.

Leadership Development Program

Msc, International Management

I wrote my Master Thesis about the audience measurement of Digital Out Of Home

Mba, Event Management

During this exchange program I took several courses in the Master of Management in Event Management (MBA)

Bsc, International Business Administration