John Arnsdorf Email & Phone Number

United States

Reporting to the VP of Product Marketing, my responsibilities included early stage due diligence to determine market needs, establish product-market fit, develop messaging, and create short and mid-term go-to-market plans for a newly acquired company with an existing product.Key Accomplishments- Lead rebranding of Cloudinary's first acquisition, including updated positioning and messaging- Worked with Product Team and Business Line to determine product-market fit- Launched… Show more Reporting to the VP of Product Marketing, my responsibilities included early stage due diligence to determine market needs, establish product-market fit, develop messaging, and create short and mid-term go-to-market plans for a newly acquired company with an existing product.Key Accomplishments- Lead rebranding of Cloudinary's first acquisition, including updated positioning and messaging- Worked with Product Team and Business Line to determine product-market fit- Launched integrated product 6 months after company acquisition Show less

Reporting to the CMO, I was the company's first Product Marketing Manager hire. With this unique opportunity, I was able to build product launch plans and go-to-market strategies from the ground up following industry best practices. Using the empowered team model, we were able to act decisively and accelerate delivering value to customers.Key Accomplishments:- Developed a formal GTM process for all product launches- Created industry-specific campaigns and landing pages exceeding… Show more Reporting to the CMO, I was the company's first Product Marketing Manager hire. With this unique opportunity, I was able to build product launch plans and go-to-market strategies from the ground up following industry best practices. Using the empowered team model, we were able to act decisively and accelerate delivering value to customers.Key Accomplishments:- Developed a formal GTM process for all product launches- Created industry-specific campaigns and landing pages exceeding MQL targets month over month- Wrote all foundational content to empower marketing communications team - product positioning, messaging, buyer/user personas, competitive battle cards, product differentiators, and more Show less

Eindhoven Area, Netherlands

During this contract position, I worked with the Philips Global Experiential Marketing Team to define, scope, and implement a solution to help them better manage the production of trade show assets (displays, stands, graphics, signs, etc) supporting nearly 3,600 events globally.Key Accomplishments:- Worked with Brand and Events teams to standardize trade show assets- Collaborated with Product Owner to build roadmap and prioritize feature development- Slashed production costs… Show more During this contract position, I worked with the Philips Global Experiential Marketing Team to define, scope, and implement a solution to help them better manage the production of trade show assets (displays, stands, graphics, signs, etc) supporting nearly 3,600 events globally.Key Accomplishments:- Worked with Brand and Events teams to standardize trade show assets- Collaborated with Product Owner to build roadmap and prioritize feature development- Slashed production costs by 75% by centralizing trade show asset production- Successfully launched internal brand portal globally and trained in-country marketing managers Show less

Having spent the previous 8 years in MarTech and speaking with customers on a daily basis, it was clear that technology alone wasn't the solution to peoples' challenges. The biggest barrier to success was implementation. As a result, I decided to launch my own consulting business to help companies along their digital transformation journey.Key Accomplishments:- Built a marketing portal for General Motors allowing staff to customize and order on-brand collateral- Helped… Show more Having spent the previous 8 years in MarTech and speaking with customers on a daily basis, it was clear that technology alone wasn't the solution to peoples' challenges. The biggest barrier to success was implementation. As a result, I decided to launch my own consulting business to help companies along their digital transformation journey.Key Accomplishments:- Built a marketing portal for General Motors allowing staff to customize and order on-brand collateral- Helped Innovairre develop new workflows allowing them to personalize millions of mailers per month- Built a procurement portal for the Houston School District allowing faculty to order in-class learning material Show less

Reporting to the VP of Marketing, my responsibilities included all branding, positioning, messaging, product launches, and other GTM activities related to the digital asset management (DAM) product line.Key Accomplishments:- Built an ROI calculator enabling leads to evaluate their DAM readiness and self-qualify as opportunities- Created a valuable resource (DAM Toolkit) and outbound campaign boosting MQLs by 3X- Developed company's first lead nurturing campaign and… Show more Reporting to the VP of Marketing, my responsibilities included all branding, positioning, messaging, product launches, and other GTM activities related to the digital asset management (DAM) product line.Key Accomplishments:- Built an ROI calculator enabling leads to evaluate their DAM readiness and self-qualify as opportunities- Created a valuable resource (DAM Toolkit) and outbound campaign boosting MQLs by 3X- Developed company's first lead nurturing campaign and successfully resurrected 12% of dormant leads Show less

Reporting to the VP of Marketing, my responsibilities included all product launches globally and managing the GTM strategy for diverse portfolio of products - from single-user desktop applications to multi-server enterprise solutions to SaaS offerings.Key Accomplishments:- Primary stakeholder from ideation through launch of company's first self-service SaaS product- Standardized Sales enablement material providing repeatable path for success- Implemented a Channel Marketing… Show more Reporting to the VP of Marketing, my responsibilities included all product launches globally and managing the GTM strategy for diverse portfolio of products - from single-user desktop applications to multi-server enterprise solutions to SaaS offerings.Key Accomplishments:- Primary stakeholder from ideation through launch of company's first self-service SaaS product- Standardized Sales enablement material providing repeatable path for success- Implemented a Channel Marketing program enabling Xerox Field Marketers to run bespoke campaigns Show less

Having made the leap from customer to technology provider, I lead a company-wide initiative to transform how our software was presented and demonstrated. By focusing on customer-centric benefits instead of technical features, prospective customers more quickly understood the value our product provided, accelerating the Sales cycle and improving conversation rates.

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

B.S., Ecology And Evolution

Graduated with Highest Honors