Arpita Goala Email & Phone Number

Canada

• Contributed to the generation of 8000+ ICP leads through registrations and downloads
• Collaborated in the creation of 80+ high-quality pieces of content, including webinars, white papers, blogs, newsletters, and social posts
• Played a pivotal role in launching 13 compelling customer stories in just six months.

Winnipeg, Manitoba, Canada

• I led content marketing strategy and activitiesProjects I Lead:
• Build a cross-platform content strategy to support product, brand, demand generation, customer success, and partner marketing and PR teams
• Plan, produce and edit content for blogs, publications, social media, emails, whitepapers, e-books, events, newsletters, case studies, and customer and prospect communications
• Develop editorial calendar
• Optimize content for SEO
• Research and identify key market trends, customer needs, challenges

Winnipeg, Canada Area

• Developed and designed content for promotional materials, in-house publications, and events
• Demonstrated exceptional project management skills by effectively managing and sourcing third-
• party contractors and vendors to ensure project goals were met promptly
• Created social media content and ads to foster a positive image of the physician community in Manitoba

Winnipeg, Canada Area

• Led demand generation activities for the international division
• Created content for blog, email campaigns, social media, paid ads, and promotional materials
• Developed and executed a global strategy to build awareness of Robertson’s international division

Winnipeg, Canada Area

• Managed and led Robertson's and ECG's internal and external communication initiatives
• Wrote and designed promotional materials for the domestic and international streams
• Collaborated with Robertson’s Agency of Record and launched a national rebranding campaign

Winnipeg, Canada Area

• Developed a strategy and launched eHub, Robertson's intranet
• Wrote press releases, media advisories, and PSAs
• Designed posters, one-pagers, promotional materials etc.
• Managed and updated social media networks
• Produced copy for the website and email campaigns.
• Helped coordinate and organize events, meetings, and outreach programs

Winnipeg, Canada Area

• Wrote press releases, media advisories, and PSAs
• Created content for hospital publications such as Believe and the annual report
• Designed and implemented communication plans with targeted messaging

Winnipeg, Canada Area

• Contribute to monthly board of directors’ meetings and organized one of CPRS Manitoba’s most successful students events
• Manage CPRS’ Website
• Promote Events and Manage Event notices
• Manage EventBrite, email invitations and registrations

Winnipeg, Canada Area

• Build and Manage awareness of CPRS, MB, among students
• Organized a successful student mixer for Communications Students in Winnipeg in 2015

Winnipeg, Canada Area

• Demonstrated exceptional organization and writing skills by publishing an annual report and quarterly e-newsletters
• Designed a strategic communications plan with purposeful messaging for varied audiences
• Developed and implemented a brand activation & social media strategy

Winnipeg, Canada Area

• Fostered a positive about CBC Manitoba
• Interacted and engaged with community members at events
• Generated feedback on CBC's brand value and positioningManage and implement activation strategies at various events around the city

Winnipeg, Canada Area

• Developed a donation campaign and successfully raised $20,000 through targeted messaging
• Managed social media messaging
• Assisted with press events and media interviews

Hyderabad Area, India

• Curated and created content aligned with the SEO needs of the clients.
• Edited and gave feedback to colleagues on content produced
• Maintained consistency and efficiency of the content

Post Graduate Diploma, Public Relations/Image Management, Marketing Management, Management And Strategic Communications

Bachelor Of Arts (B.A.), Mass Communication/Media Studies, Political Science, Literature And Journalism