Arshad M Email & Phone Number

Singapore, Singapore

- Technically led a team to setup,build, deploy and roll-out multi-country campaigns via Adobe Campaign Classic v7.- Periodic and consistent interactions with Business stakeholders to collaborate and facilitate any concerns, suggestions or recommendations.- Liaised with the data teams to perform the data ingestion into the Adobe Campaign Classic system to target the customers through multiple channels like email, SMS, Push Notifications etc., Some of the data ingestion steps also involved the usage of FDA connections.- Assisted the team with conceptual design of implementing the security concerns raised by the Security team given the nature of the typical financial sector, and supervised through the implementation of the same.- Helped integrate with many internal applications via FDA, APIs etc.,- Have been instrumental in resolving technical issues with simpler and optimal approaches.

India

- As a Technical Consultant, I'm responsible for development, consulting, implementation and above all provide effective consulting for the Campaign clients. - Worked on multitudinous modules in Adobe Campaign including but not limited to marketing campaigns, web applications, customized reports, data imports & exports, message center, tracking, packaging. - Providing the estimations pertaining the implementation of Adobe Campaign specific to the Client needs. - Assessing the Client’s system and providing the suggestions and recommendations for the implementation of Campaign to increase their business and thereby the ROI. - Identifying the performance hot spots and optimize the problematic modules. - Worked on integration with Adobe Experience Manager and Adobe Analytics based on the customer's business needs. - Experienced with the complete software lifecycle comprising business analysis, design, development, deployment, debugging and maintenance. - Providing expert services and consulting to business users setting up campaigns to increase their ROI.

Brussels Area, Belgium

BNYM-Brussels Engagement- Generic Web Services, a one-stop shop service that caters to all the queries and data from the Brussels Data-ware House that is accessed in few divisions within the Bank and is planned to be utilized by other clients as well.- Was involved in the strategic project that encompassed all the applications within the Bank, brought into effect as a part of cost reduction initiative having all the web-applications deployed on one central cloud platform. - Managed the world-wide banking project, the SWIFT Release which brings out yearly change to the SWIFT format in the banking sector. - Currently managing and working on the Target2 Securities project which is the one of the largest infrastructure projects launched by the Eurosystem.- Sheer show of endowment and propensity in all the assignments undertaken throughout. Procured excellent reviews and accolades in every new assignment undertaken.- User Security Application which is the base of all the 20+ applications in Brussels platform for login and other such authentication and authorization activities.

Bengaluru Area, India

BNYM-GLS-MIGRATION- The scope of the project was the re-development of the existing application with cutting-edge technology of Flex-Spring and inclusion of few impressive advanced features.- Involved the design and development of a new LiquidityDIRECT Portal which integrates the legacy BNY's Money Funds Direct application and Mellon's Liquidity Management application used in the client locations North America and Europe.- Developed and deployed the app on Weblogic servers with technologies comprising Spring, Flex and Sybase.

Bengaluru Area, India

BNYM-PERFORMANCE-MEASURE- Provided Dashboard/Integration solution for e-commerce applications using HP BAC.- Suggested best practices around application performance management.

Bengaluru Area, India

Inquiry Management System (AST-ISS-608-B-N-QTR PHAS)- Web based, multi-office, multi-department application to consolidate the BNYM client related Inquiry tracking processes within global Asset Servicing into one common platform that is used for receiving, reviewing, routing, resolving and reporting of client inquiries.- Engaged in coding and testing of the core functionality of the application. - Implemented the complex job scheduling set-up with Spring - Involved in the deployment of the application on web-app servers.

Bengaluru Area, India

MyContent (LEHMAN-050)-A tool that enabled individuals to create and edit Lehman Brothers-branded web content in LehmanLive wherein the user will be able to build and deploy LehmanLive pages even if you have no HTML skills.- Involved in the development of PageBuilder which enables dynamic creation of layouts, through drag and drop of the page element over the builder, wherein we used a rich look interface to provide a good look & feel to the users.- Worked on parsing the XML data through dom4j and also retrieving the data through Ajax calls.