Allison Shields Email & Phone Number

Redmond, Washington, United States

Working on all things feedback for Windows.

Redmond, Washington, United States

• Led the website redesign project, including helping with designs, all content, media, and project managing the whole project. • Managed all website content and page updates, including posting articles, podcasts, contests, rule pages, events, MVPs, homepage banners, and program updates, and managing bugs, feedback, and downtime.• Created a new system of reporting on all digital content, including the website through Google Analytics and ContentSquare, to analyze success.• Wrote all new website articles, including individual profiles, program updates, and looks at new features, and helped with editing all content, from podcast transcripts to social media to monthly newsletters.• Led social media management, which included a concrete social strategy for the first time, implementing Sprinklr to coordinate social media management, listening, and scheduling, and creating all marketing posts, including content, media, and full project management of larger campaigns.• Helped guide video content, development, and accessibility and post final videos to our YouTube.• Continued to support ad hoc design work.• Developed the style guide further to be more in depth for the new website, all content platforms, and Microsoft’s content standards and created documentation for social, content, and web processes.

Redmond, Washington

• Helped build, run, and moderate cohorts, which requires coordination with other teams in Microsoft. Evaluate cohort success from metrics, survey results, and engagement.• Helped plan, gathered requirements, and designed the WIP app prototype. • Ran Windows Insider posts on the Windows Blog.• Wrote Insider stories, feature articles, emails, newsletter blurbs, surveys, pitches, write-ups, documentation, slide decks, and more.• Contributed to the marketing teams’ plans and projects, including badges, contests, emails, surveys, website, and social media.• Planned, wrote, coordinated, directed, edited, and promoted the WIP podcast.• Helped plan and write WIP for business and developer resources for the website, like cohorts, the AI Insider program, and more.• Designed print fliers, badges, presentations, banner images, and more.• Built how-to and promotion videos for events.• Attended events to help with ongoing presentation prep and design and with promoting the program.• Coordinated WIP’s presence at Build 2019 and presented the app to the public.• Helped with new branding for features like the Microsoft 365 Insider Program. • Managed the WIP how-to YouTube channel and helped manage social media posts.• Built a style guide to share with partners.

Greater Seattle Area

• Project managed the Windows Insider Program website redesign project and continued as contracted content strategist through 2021.• Created the new marketing and position framework for Microsoft Dynamics 365 and wrote and helped coordinate a corresponding pitch deck for sales of the product.

Urbana, Illinois, United States

• Built our social media presence from the ground up, including Facebook ads and customer service community management.• Continued to write and create media for all social media posts across our platforms.• Wrote the company’s strategy and yearly goals for social media.

Urbana-Champaign, Illinois Area

• Managed digital marketing strategy projects across our products and assets.• Designed and built digital marketing customer journeys in ExactTarget.• Led and implemented major redesigns, like a complete overhaul of the employer group website to improve our sales funnel.• Focused on product marketing, customer journeys, customer experience, SEO, and UI/UX across our 5 main websites.• Ran Google Search Ads with third-party marketing vendors.• Tracked all website metrics and initiated experiments and improvements.• Led digital document management.• Helped ensure our websites’ accessibility.• Streamlined and documented the work hand-off processes for website content and documents.• Maintained all of my responsibilities from the Web Content Developer role, because the company chose not to backfill that position.

Urbana, Illinois, United States

• Managed digital content projects, which required working with stakeholders across the company, including both IT and nontechnical executives.• Set up our CRM accounts, and launched and ran all email marketing.• Ran all digital communications for our partner outreach program for providers, brokers, and employers, which included building a website, and for our community outreach, which included e-columns, blog posts, events, digital ads, and social media.• Ran Facebook ads, display ads, and marketing landing pages with third-party marketing vendors, and managed DestinationRx, our third-party Medicare enrollment site, running that relationship, branding,performance, and more.• Helped with annual redesigns of our websites before product launches to refine sales funnels, customer experience, and UI/UX.• Streamlined digital content and built a brand narrative on our home page,which raised: o Pageviews by 46% o Pages per session by 55% o Number of users clicking the call to action by 27%• Developed and implemented our web style guide. Rewrote our content to meet standards of plain language, accessibility, and SEO.• Led projects for stand-alone webpages and sections, including marketing landing pages and educational content.• Contributed to the design, wrote, and led all marketing for our member app.• Wrote about our digital assets and managed website URLs for print marketing.• Coordinated with our compliance, legal team, and CMS to make sure our websites were meeting legal requirements.• Built our social media presence from the ground up, including Facebook ads and customer service.• Redesigned and rebuilt our blog and its content, increasing its monthly views by nearly 6x.• Wrote the company’s strategy and yearly goals for social media and the blog.

New York, New York

Working on layout pages, helping to select photos, and creating minor illustrations across print and the iPad and Galaxy applications to help put out an issue each week.