Allison Shields Email and Phone Number
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Allison Shields personal email
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I’m a Program Manager on Windows feedback, content strategist, and creator of all things digital content with a focus on marketing and project management. I’m also an analytical thinker who likes letting data drive progress and an experienced digital writer, designer, and social media manager. I love learning new skills, all things culture—especially movies, music, books, tech, and news—and trying to help make the world a better place.
Microsoft
View- Website:
- microsoft.com
- Employees:
- 189892
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Program ManagerMicrosoft Apr 2021 - PresentRedmond, Washington, United StatesWorking on all things feedback for Windows.
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Content StrategistMicrosoft May 2020 - Apr 2021Redmond, Washington, United States• Led the website redesign project, including helping with designs, all content, media, and project managing the whole project. • Managed all website content and page updates, including posting articles, podcasts, contests, rule pages, events, MVPs, homepage banners, and program updates, and managing bugs, feedback, and downtime.• Created a new system of reporting on all digital content, including the website through Google Analytics and ContentSquare, to analyze success.• Wrote all new website articles, including individual profiles, program updates, and looks at new features, and helped with editing all content, from podcast transcripts to social media to monthly newsletters.• Led social media management, which included a concrete social strategy for the first time, implementing Sprinklr to coordinate social media management, listening, and scheduling, and creating all marketing posts, including content, media, and full project management of larger campaigns.• Helped guide video content, development, and accessibility and post final videos to our YouTube.• Continued to support ad hoc design work.• Developed the style guide further to be more in depth for the new website, all content platforms, and Microsoft’s content standards and created documentation for social, content, and web processes.
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Content WriterMicrosoft Apr 2018 - May 2020Redmond, Washington• Helped build, run, and moderate cohorts, which requires coordination with other teams in Microsoft. Evaluate cohort success from metrics, survey results, and engagement.• Helped plan, gathered requirements, and designed the WIP app prototype. • Ran Windows Insider posts on the Windows Blog.• Wrote Insider stories, feature articles, emails, newsletter blurbs, surveys, pitches, write-ups, documentation, slide decks, and more.• Contributed to the marketing teams’ plans and projects, including badges, contests, emails, surveys, website, and social media.• Planned, wrote, coordinated, directed, edited, and promoted the WIP podcast.• Helped plan and write WIP for business and developer resources for the website, like cohorts, the AI Insider program, and more.• Designed print fliers, badges, presentations, banner images, and more.• Built how-to and promotion videos for events.• Attended events to help with ongoing presentation prep and design and with promoting the program.• Coordinated WIP’s presence at Build 2019 and presented the app to the public.• Helped with new branding for features like the Microsoft 365 Insider Program. • Managed the WIP how-to YouTube channel and helped manage social media posts.• Built a style guide to share with partners.
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Content StrategistAffirma May 2020 - Apr 2021Greater Seattle Area• Project managed the Windows Insider Program website redesign project and continued as contracted content strategist through 2021.• Created the new marketing and position framework for Microsoft Dynamics 365 and wrote and helped coordinate a corresponding pitch deck for sales of the product. -
Social Media ManagerHealth Alliance Medical Plans May 2018 - Apr 2019Urbana, Illinois, United States• Built our social media presence from the ground up, including Facebook ads and customer service community management.• Continued to write and create media for all social media posts across our platforms.• Wrote the company’s strategy and yearly goals for social media. -
Web Content StrategistHealth Alliance Medical Plans Jan 2018 - Apr 2018Urbana-Champaign, Illinois Area• Managed digital marketing strategy projects across our products and assets.• Designed and built digital marketing customer journeys in ExactTarget.• Led and implemented major redesigns, like a complete overhaul of the employer group website to improve our sales funnel.• Focused on product marketing, customer journeys, customer experience, SEO, and UI/UX across our 5 main websites.• Ran Google Search Ads with third-party marketing vendors.• Tracked all website metrics and initiated experiments and improvements.• Led digital document management.• Helped ensure our websites’ accessibility.• Streamlined and documented the work hand-off processes for website content and documents.• Maintained all of my responsibilities from the Web Content Developer role, because the company chose not to backfill that position.
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Web Content DeveloperHealth Alliance Medical Plans Jul 2014 - Jan 2018Urbana, Illinois, United States• Managed digital content projects, which required working with stakeholders across the company, including both IT and nontechnical executives.• Set up our CRM accounts, and launched and ran all email marketing.• Ran all digital communications for our partner outreach program for providers, brokers, and employers, which included building a website, and for our community outreach, which included e-columns, blog posts, events, digital ads, and social media.• Ran Facebook ads, display ads, and marketing landing pages with third-party marketing vendors, and managed DestinationRx, our third-party Medicare enrollment site, running that relationship, branding,performance, and more.• Helped with annual redesigns of our websites before product launches to refine sales funnels, customer experience, and UI/UX.• Streamlined digital content and built a brand narrative on our home page,which raised: o Pageviews by 46% o Pages per session by 55% o Number of users clicking the call to action by 27%• Developed and implemented our web style guide. Rewrote our content to meet standards of plain language, accessibility, and SEO.• Led projects for stand-alone webpages and sections, including marketing landing pages and educational content.• Contributed to the design, wrote, and led all marketing for our member app.• Wrote about our digital assets and managed website URLs for print marketing.• Coordinated with our compliance, legal team, and CMS to make sure our websites were meeting legal requirements.• Built our social media presence from the ground up, including Facebook ads and customer service.• Redesigned and rebuilt our blog and its content, increasing its monthly views by nearly 6x.• Wrote the company’s strategy and yearly goals for social media and the blog.
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Design InternSports Illustrated Sep 2011 - Dec 2011New York, New YorkWorking on layout pages, helping to select photos, and creating minor illustrations across print and the iPad and Galaxy applications to help put out an issue each week.
Allison Shields Skills
Allison Shields Education Details
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Journalism; English Literature
Frequently Asked Questions about Allison Shields
What company does Allison Shields work for?
Allison Shields works for Microsoft
What is Allison Shields's role at the current company?
Allison Shields's current role is Program Manager at Microsoft.
What is Allison Shields's email address?
Allison Shields's email address is al****@****nce.org
What is Allison Shields's direct phone number?
Allison Shields's direct phone number is +121771*****
What schools did Allison Shields attend?
Allison Shields attended Northwestern University.
What are some of Allison Shields's interests?
Allison Shields has interest in Writing, Social Media, Music, Books, Sports, Journalism, Food, News, Graphic Design, Movies.
What skills is Allison Shields known for?
Allison Shields has skills like Journalism, Indesign, Microsoft Office, Writing, Photoshop, Creative Writing, Wordpress, Adobe Creative Suite, Html 5, Css, Web Content, Content Development.
Who are Allison Shields's colleagues?
Allison Shields's colleagues are Ishika Semwal, Harsha Dalali, James Braithwaite, Hritvik Patel, Katie Steinmeyer, Naveen Nainiwal, Shazad Azimulla.
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Allison Pizzillo
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Allison Shields
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1northwestern.edu
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