- Initially employed as barista responsible for end-to-end operation, infusing bar hospitality into modern teahouse experience - Initiated pilot branding project by launching a new Instagram page focused on brand storytelling and aesthetics- Expanded job scope to support business development initiatives, including developing proposals for B2B partnerships, franchising and expansion opportunities- Enhanced customer journey by creating key visuals at store entrance (responsible for… Show more - Initially employed as barista responsible for end-to-end operation, infusing bar hospitality into modern teahouse experience - Initiated pilot branding project by launching a new Instagram page focused on brand storytelling and aesthetics- Expanded job scope to support business development initiatives, including developing proposals for B2B partnerships, franchising and expansion opportunities- Enhanced customer journey by creating key visuals at store entrance (responsible for concept development to creative execution and production), leading to major increase in conversion of foot traffic Show less

Design Thinking In Action is a community for Design Thinking practitioners to share, learn, grow, and create value together.- Assist DTIA management team in strategic planning processes, ideation workshops and event engagements- Revamped CRM database to enable persona tagging and facilitate new member acquistion- Supported DTIA Get Together 2024 from event curation to guest experience and on-site logistics

- Supported brand strategy team in the rebranding of K11 ARTUS as an 'art home' through the development of artist-in-residence programme

- Facilitated social innovation workshops and community projects using design thinking methodologies