Arthur Mora Email and Phone Number

Scope: Led the entire product management cycle for roadmaps, covering all phases from discovery through iteration, validation, and launch. Prioritized development needs based on business objectives and user feedback, collaborating closely with product designers, developers, and the marketing team.➡️ Designed and launched 3 apps, created 50+ roadmaps, implemented 500+ application features, ran 250 sprints, and managed 6,000+ JIRA tickets➡️ Reengineered the whole ordering process funnel, increasing the average basket spend by 29% and conversion rate by 15%, which led to an annual revenue increase of over $10 million➡️ Created and developed an eCommerce website from scratch, scaling it to support growth from 300 to 30,000 daily orders and increasing traffic by 135%, from 400K to 950K monthly visits➡️ Enhanced application features, reducing order errors by 10%, achieving a 98% service rate despite increased order volume, and improving preparation time from 1 minute to 20 seconds per bag➡️ Measured product usage and user behavior, making adjustments like increasing the size of the delivery button, reducing support queries by 50%, and clarifying key messaging, decreasing customer complaints by 90%➡️ Set sprint objectives with the Scrum Master, monitored progress and validated tests, leading to a 20% average increase in team productivity➡️ Prioritized the product backlog and conducted validation tests in collaboration with the Scrum Master and design team (UI/SEO), integrating customer feedback into product iterations➡️ Analyzed the performance of released features with the Data Analyst, conducting 20+ A/B tests to address customer issues, such as finding the most valuable ordering flow➡️ Delivered 20+ public presentations to audiences of 70+ external stakeholders➡️ Led 50 workshops and conducted 30 surveys to gather needs through internal and external data➡️ Optimized checkout process, increasing the conversion rate by 5%

➡️ Analyzed agents' communication style with customers, raising customer satisfaction from 92% to 98%➡️ Improved processes to handle increased user feedback volume resulting from order growth➡️ Scaled order processing capacity from 300 to 15,000 orders per day without expanding team size➡️ Developed 50 customized templates for agents to boost team efficiency➡️ Implemented a qualification system to categorize customer feedback, streamlining the sharing of insights with the tech team

➡️ Managed product discovery activities, including gathering requirements, co-creating interview guides with a UX designer, conducting qualitative and quantitative interviews, and performing competitor analysis.➡️ Implemented a new design for the global warehouse tool to handle online returns, reducing product waste by over 15% and increasing second-life product use by more than 20%.➡️ Enhanced product delivery by introducing a new prioritization system using RICE scores, value/effort matrices, and maintaining a 3/6/9-month roadmap.➡️ Optimized agile processes, reducing team meeting time by over 5 hours per week.

Freight forwarder: managing flows for major clients such as Orange or Samsung, for example.

Development of a marketing plan for the company Estrie Aide. The objective was to increase the popularity of this social enterprise.Segmentation, targeting, positioning, as well as marketing mix, were defined to provide a new marketing strategy and increase its sales.

Development of a marketing plan for Excellence Fitness. The objective was to identify the target market through a quantitative study conducted on a large sample.Segmentation, targeting, positioning, as well as marketing mix, were defined to provide a new marketing strategy, offer promotions tailored to the defined target (campus students), in order to increase the number of subscriptions and grow the business.

Optimization of the outdoor yard where the cable reels are located. Objective: to install two new reel racks and completely redesign the yard.Result: gained 81 spaces, reduced musculoskeletal disorders (TMS), and optimized reel retrieval, resulting in a projected savings of €100k for the year.

Discovery of all actors in SERVAL's supply chain: reception - shipping service (inventory management) / transportation service - cables / RCA department: sales, purchasing, customer relations / handling service.