Product Owner
Scope: Led the entire product management cycle for roadmaps, covering all phases from discovery through iteration, validation, and launch. Prioritized development needs based on business objectives and user feedback, collaborating closely with product designers, developers, and the marketing team.➡️ Designed and launched 3 apps, created 50+ roadmaps, implemented 500+ application features, ran 250 sprints, and managed 6,000+ JIRA tickets➡️ Reengineered the whole ordering process funnel, increasing the average basket spend by 29% and conversion rate by 15%, which led to an annual revenue increase of over $10 million➡️ Created and developed an eCommerce website from scratch, scaling it to support growth from 300 to 30,000 daily orders and increasing traffic by 135%, from 400K to 950K monthly visits➡️ Enhanced application features, reducing order errors by 10%, achieving a 98% service rate despite increased order volume, and improving preparation time from 1 minute to 20 seconds per bag➡️ Measured product usage and user behavior, making adjustments like increasing the size of the delivery button, reducing support queries by 50%, and clarifying key messaging, decreasing customer complaints by 90%➡️ Set sprint objectives with the Scrum Master, monitored progress and validated tests, leading to a 20% average increase in team productivity➡️ Prioritized the product backlog and conducted validation tests in collaboration with the Scrum Master and design team (UI/SEO), integrating customer feedback into product iterations➡️ Analyzed the performance of released features with the Data Analyst, conducting 20+ A/B tests to address customer issues, such as finding the most valuable ordering flow➡️ Delivered 20+ public presentations to audiences of 70+ external stakeholders➡️ Led 50 workshops and conducted 30 surveys to gather needs through internal and external data➡️ Optimized checkout process, increasing the conversion rate by 5%
