Selfup.com is an entertainment and educational web platform, which connects consumers with providers of recreational activities. At this stage, Selfup is focused on food activities, such as cooking classes, wine tastings, chocolate making and more.

Heading the fragrances division of Beverly Hills Polo Club in Europe and Central Asia

Master's Program in General Management

➢ Responsible for overall P&L for all European and Central Asian Markets➢ Responsible for implementation of company's general sales and marketing standards➢ Led business expansion to uncovered territories and countries➢ Involved in negotiations with European retail operators and distributors➢ Led business turnaround in low profit areas/countries➢ Led eight regional managers

➢ Responsible for sales through all retail channels in Russia and CIS➢ Responsible for establishing business in uncovered geographic areas➢ Negotiated listings with multiple national accounts➢ Recruited and trained sales/merchandising teams across the region➢ Led five country managers

➢ Responsible for sales through distributors in the regions of Russia: Central region, Southern region, Volga region, Urals and Siberia➢ Responsible for sales through local key accounts➢ Built relationships with major distribution companies in the region➢ Led remote sales/merchandising teams➢ Led two regional sales managers

➢ Responsible for nationwide sales through federal retail chains: Billa, Selgros and Paterson ➢ Responsible for budgeting, negotiations of annual contract terms and maintaining the last throughout the year ➢ Implemented and maintained company's visual merchandising and other trade marketing standards such as presence of company's strategic SKU's and trade equipment➢ Member of Sales and Operations Planning, Demand Forecast team➢ Responsible for receivables ➢ Supervised one… Show more ➢ Responsible for nationwide sales through federal retail chains: Billa, Selgros and Paterson ➢ Responsible for budgeting, negotiations of annual contract terms and maintaining the last throughout the year ➢ Implemented and maintained company's visual merchandising and other trade marketing standards such as presence of company's strategic SKU's and trade equipment➢ Member of Sales and Operations Planning, Demand Forecast team➢ Responsible for receivables ➢ Supervised one junior key account manager Show less

➢ Responsible for nationwide sales through federal retail chains: Metro, Billa, Gross Mart ➢ Responsible for implementing and maintaining company's visual merchandising and other trade marketing standards including presence of company's strategic SKU's ➢ Responsible for coordination of field sales force, publishing information on upcoming promotions and making a follow up on the field execution of the last ➢ Responsible for receivables

➢ Supervised merchandising team➢ Developed channel wise merchandising standards➢ Organized regular trainings with area sales supervisors and sales staff➢ Supervised BTL campaigns of the company➢ Organized promotional campaigns for “Bjni” mineral water, “Noy” still water and Maaza juices