Utilized design thinking, in-depth market research, and intensive data analysis to conceptualize a digital product promoting eco-friendly products.Maximized ROI by optimizing Google Search and Display Adwords campaigns which significantly improved web traffic with 18000 users viewing an average of 3.3 pages per visit.Cultivated a deeper understanding of customers' needs using Google Analytics and metrics including bounce rate, new vs return users, and session duration.Maximized brand awareness by collaborating on the development and execution of social media marketing campaigns using Facebook Ads and LinkedIn Ads.Contributed to continuous improvement efforts by compiling customer feedback to gather insights for incorporation and refinement.

Provided technical training services focusing on a wide variety of marketing and web analytics througout the Asia-Pacific region.Qualified rapidly by completing training across three separate levels which included an advanced web analytics certification.Optimized client marketing campaigns by providing consulting services including AdWords, web analytics and data analysis.Contributed to the expansion of web analyst training reaching from Japan into Southeast Asia, Thailand, Malaysia, and the Philippines.

Facilitated data integration between company and data warehouse system by cooperating with the Canadian, Recycling and Healthcare operations to gain a business perspective on legacy IT systemsCreated complex data value maps with data modelling specialists to map data from multiple source systems into central data warehouse hubs.Enhanced insight into customer base through revenue report analysis to determine revenue generated by each industry segment, salesperson and business unit.

Leveraged knowledge of data modelling and commodity trading concepts to gather functional requirements from multiple business units and develop in-depth reports for senior managers.Gained technical hands-on experience using SAP Business Objets reporting functions, free-hand SQL and combined queries.Converted existing reports from a legacy data model into Solarc Right Angle data model wich included coal, emissions, and dry freight commodities.