Arun Kumar A Email & Phone Number

Hyderabad, In

Chennai, Tamil Nadu, India

India

Chennai, Tamil Nadu, India

Process Improvement:• Leveraged DMAIC framework to identify key levers of improvement and re-designed the CS process with defined KPI’s for Personal Loan partners – improving the monthly disbursal from 10.4 Cr to 22.1 Cr• Designed end to end CS process for Instant contactless Credit Card approval using Video-KYC platform and scalled up the volume and conversions within months of implementation which contributes nearly 80% of the revenue during the Covid Crisis• Achieved continous improvments in sales conversion funnel by developing well defiened SOP’s for all processes which helped the operation stakeholder’s to take appropriate actions• Imrpoved tele-caller experience by streamling the CRM workflow by displaying automated script, instructions thereby improving their efficiency by 15%• Improved app FTR% from 70% to 98% for a key partner through uncompromised focus on quality via customer lens and continuous improvement by conducting Kaizen eventsAnalytics:• Developed capacity requirement model to facilitate the operations to plan their staffing based on the leads availability• Developed propencity model for segmenting customer’s based on their their probability of conversions and leveraged this model to increase efficiency and productivity for outbound tele-callers• Developed Conversion forecast model based on the age of the lead to benchmark the daily performance• Designed automated dialler prioritization logic to call customer at a particular interval based on data based likelihood for conversion• Created Visualization dashboards using PowerBI with KPI’s to create visibility and accountability for all the stakeholders

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Marketing and Communication – Brand building through participation in various industry forums, expos as well as developing marketing collaterals such as Brochures, Pitch Presentation etc.Business Development – Built active network and relationship with Embassies, Chambers of Commerce, International Banks and consultants for brand awareness and lead generation.Market Research – Conducted primary and secondary research in the industrial estates to understand the market condition, manufacturers' expectations in order to build a sustainable ecosystem.New Initiative – Ideated the concept of LinkedIn marketing to improve brand awareness amongst the influencers and key decision-makers.Special Project as a part of the Induction Program:Marketing Analytics - Analysed the retail data at IGI airport and linked it with operational data insights suggested ways to engage the business travelers towards commercial offering at the airportService Level Improvement - Analysed the inter-terminal bus connectivity at IGI airport, suggested ways to improve the service and proposed KPIs to measure the efficiency of the service

India

Market Intelligence: 1) Prepared an industry scan and competitor benchmarking report to identify the new opportunities2) Evaluated the business opportunities based on the industry insights, internal capabilities and made a detailed recommendation to the top managementMarketing campaign:1) Identified key decision makers and influencers in 90 Ed-Tech start-ups and E-Learning companies in US and UK markets and performed an E-Mail Campaign 2) Worked with the marketing team in developing the marketing collaterals such as brochures, pitch presentations.New Initiatives:1) Evaluated the new age marketing tool like inbound marketing, Account-based Marketing and enabled the sales team to use LinkedIn Sales navigator to increase the lead conversion rate

Chennai, Tamil Nadu, India

Developed an application to smoothen the offer management process for a telecom client by migrating a licensed software application to open source java based BPM application which in turn reduces the annual licensing cost as well as ease the process of various levels of approval. Responsibilities: • Communicating with the Client for collecting the requirements and documenting the same.• Studying and reviewing the existing system.• Preparing the Impact analysis document and High-level and low level design for new• Identifying and documenting the technical issues and the approach to resolve the same.• Constructing the solution/component in impact by the change request and Enhancements.• Manage travel and expense reports for department team members • After completion of unit test, reviewing the Unit Test Result prepared at the completion of the requirement• Coordinating with the clients for System test and User Acceptance Test.Achievements:Received "On the Spot award" for doing a "Automated Resource Tracker" for our Project which reduces much of manual work

Master Of Business Administration - Mba, Marketing And Operations

Activities and Societies: Core Member - Elixir - The Social Responsibility Club of IIM Trichy.Specialisation in Marketing and Operations

Bachelor Of Engineering (B.E.), Production Engineering, First Class - 79.5%

Activities and Societies: Secretary - Hospitality committee and Industrial Relationship Committee Core Member of Green Club - GCT Member.

Pre Kg - 12Th, Science, 10Th - 88.80% , 12Th - 94.25%

Activities and Societies: School Pupil Leader - The Academic year 2010 -11 An active member of Dramatics and Mime Team