Arush Tyagi Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

- Leading the product management for the SonyLIV gaming platform (with over 40 games), focusing ondesigning user funnels, boosting engagement, creating more inventory and integratingnew games and features to enhance engagement and overall retention.- Coordinating with tech, design, and other internal/ external stakeholders to executesuccessful product sprints for the gaming platform.- Collaborating with leading gaming studios to develop and launch standalone Play Store games based on Sony Pictures Networks India’s IPs, this includes conceptualising the game ideas, designing game narratives and flow, devising monetisation strategies, tracking game performance and coordinating marketing efforts with internal stakeholders to grow the games. These games collectively boast over 50 million installs.

Gurgaon, India

CoolBoots is a Times Internet company.- Core founding team member, instrumental in brainstorming & launching multiple products fromscratch, contributing to the overall organisation growth- Drove the overall product vision, roadmap, strategy and the user requirements that fuelled usergrowth, also defined the product success metrics & analysed product performance by driving theproduct agenda with engineering & other cross-functional teams- Managed a cross-functional team of product managers, data analysts, engineers (backend, frontend& QA) & designers to ensure timely product delivery- Oversaw ad monetisation teams, conducting experiments & A/B testing to optimise monetisationand increase ARPU. Also, collaborated closely with teams at Google and Facebook, becoming aGoogle Channel partner for gaming platforms- Led product management for the development of several plug-and-play gaming platforms(Qureka Lite, PredChamp, Mobile Games League and others), enabling global publishers to boostrevenue and engagement within 5 minutes of integration. Achieved over 50Mn MAUs within 18months of launch- Conceptualized & launched a portfolio of mobile gaming apps, including triviagames, sports prediction games, casual games. These games collectivelysurpassed 70M downloads- Developed & launched two innovative lock screen apps, Flikk and Strings, on Google Play,achieving over 20M downloads. These apps transformed native lock screens with engagingfeatures like personalized wallpapers, live news ticker, real-time cricket scores & more- Developed & launched Qureka Skool, an ed-tech platform enabling students and teachers to createand engage in chapter-wise revision tests- Co-founded & launched ViralShots, a pioneering short-form content destination in 6 languages,later acquired by Times Internet. ViralShots offered curated bite-sized non-news content and nativead solutions for seamless monetization- Contributed to the launch of several other products

Gurgaon, India

- Managed product management including monetization, analytics & growth across products forway2sms.com, which ranked among India's top 10 websites.- Also successfully launched the Android app for way2sms from scratch, now known as way2news.- Launched multiple web-based trivia gaming destinations that provided users with rewards based ontheir performance. Successfully monetised them with various ad networks.- Initiated and led the product management for tadtop, a content destination, that became one of the most visited content platforms.

Bengaluru, Karnataka, India

Developed and executed digital marketing strategies, leveraging Facebook, Google, emailers, and newsletters to drive sales and maximize ROI.

Gurgaon, India

- Successfully launched fullonsms.com an ʻsend free smsʼ site (top 100 Alexa in India at the time).- Worked with the Google team to develop a robust model to make their mobile communities financially sustainable.- Launched online SMS mobile communities for categories like live cricket score, news etc.- Launched a polling platform that allowed users to create polls and run them using SMS.- Worked on multiple other B2B products for the organisation

Noida Area, India

Part of the launch team of Shiksha.com

Product Management Executive Program, Product Management

Master Of Business Administration - Mba

Bachelor'S Degree

Education record