Andreia Leite Email & Phone Number

Madrid, ES

Lisbon, Portugal

Lisboa, Portugal

• Responsible for Copywriting and Designing relevant content for social media platforms (Instagram, LinkedIn and Facebook)
• Managing and engaging with the target community

Portugal

• Created company’s branding: Logo, Color Palette, Font and Voice
• Designed and built website for desktop and mobile using HTML, CSS, JavaScript and Github
• Optimised Website for search engines, used Google Analytics to track and analyse performance and created Google My Business account
• Created Email Marketing Campaign for new joiners using MailChimp
• Curated content for social media platforms such as Instagram, LinkedIn, TikTok, Pinterest and Threads

Luxembourg

• Automated an Email Marketing campaign for New Sellers using Salesforce Pardot
• Increased Seller University adoption through optimised UX placement
• Planned the creation of two webpages: Content, Crosslinking and SEO
• Created Ad placements to increase traffic to website
• Created Landing Pages for Desktop, Mobile Browser and Mobile App
• Designed a PDF Guide for Seller Education

• Revitalised company's brand guidelines: Logo, Colors and Font
• Designed Mock-up website for improved UX and SEO using Squarespace
• Social Media Content Strategy for Instagram (+9.4% followers), Facebook (+66% page likes) and LinkedIn (+66.7% followers)
• Set up Brand awareness, Engagement and Lead Generation campaigns using Google Ads and Meta Ads.
• Developed Analytical and Problem-solving skills

Responsible for the recruitment and interview processCreated a Manual for improved club functioning "NSkiller Manual"Maintained and updated workspace platforms such as Slack, Notion and OneDriveCollected feedback from members and designed strategy plans based on thoseManaged partnerships

Social Media & Brand ManagementDesign of MerchandiseDesign and Deployment of new Website in WordpressCreation of Weekly Rubric "Alumni Know Best" (Concept & Branding)Planning of a recruitment campaignPartaking in the interview process for recruitmentAdobe Illustrator and Premiere Pro experienceTeam Management skills

Social media management: Instagram and LinkedInContent creation for social media outletsTeam working skills

Responsible for recruitment and onboarding of new membersMaintained and updated workspace platforms such as Slack, Notion and SharepointCollected feedback from members and designed strategy plans based on thoseManaged NPA's Alumni Network on LinkedInBudgeting for club events

Managed Social Media channels: +200 followers on Instagram reached organically.Managed social media content calendar and delegated tasks using NotionRevitalised the club's social media appearance and created post templates for enhanced team productivityDesigned the Association's first website using WordPress

Created educational content for the club's social media channelsCreated Brand Guidelines for the Color Coded Podcast and designed creatives using Adobe IllustratorDesigned merchandise for Pride Month salesCreated graphics to be showcased in the university's LED billboard

Supported the program managers to ensure high quality sessions for both trainers and leaders

Content creation for the Program's social media outlets Rebranding for the 3rd Edition of the ProgramDevelopment of communication plan and management of the team's tasks

Designed the Logo for the clubHelped the Marketing department leader with templates for social media content

Master'S Degree, Digital Marketing Strategy, (2.1.) Upper Second-Class Honours

Dissertation: “Understanding the Impact of User-Generated Content and Brand-Generated Content: A Study of Gen Z’s Purchase Intention and.

Bachelor'S Degree, Management

Relevant Courses: Marketing, Data Analysis, Strategy, Statistics for Economics and Management, Management Accounting, Operations.

Hanyang Summer School Program

High School Diploma, Socioeconomics Science

Activities and Societies: Choir Introduction to Music Instrument (Guitar) Volleyball Dance Club European ClubMerit Student Award in.