Ash Md Email & Phone Number

Malaysia

“Integrated marketing communications is a way of looking at the marketing process from the viewpoint of the customer.” – Philip Kotler Develop / review / refine marketing strategies / promotional activities in ensuring the synergy and relevancy of the retail marketing and branding initiatives to target segment in delivering the business objectivesGuide and assist in the planning and execution of marketing communications. Present / recommend with solutions / options in achieving a balance communication mixSupport Product Line with actionable branding & communication tools (covering both above-the line and below-the-line) in meeting their desired goalLiaise with the advertising agency, media buys and printers, managing the entire process in ensuring timely execution and delivery of ads and collateral respectivelyOverseeing the ad production (i.e photo shoots / radio recording) in ensuring campaign communication objectives are met Present and obtain buy in of Senior Management and Stakeholders for communication planMonitor Track and report of campaign results & effectiveness.Support and build inter-function rapport between branding, internal and external communications, and other internal stakeholders to achieve campaign goals, providing timely and effective marketing communications insights where neededCoordinating events, liaising with third parties on development and production of marketing materials at event premise Manage Advertising and Marketing Campaign budget Monitor Adex, post-mortems and post buy analysis and conduct dipstick surveys and minor research pertaining to the projects.

Kuala Lumpur, Malaysia

Responsible in managing and handling Above the Line, Below the Line, Public Relations and Events for the companyOversee all communications that reach both existing card members and the publicBrainstorm and strategize spending and acquisition campaigns

Create, develop and manage content for organization’s web presence (requires working with content management software)Coordinate web projects across departmentsMaintain a consistent look and feel throughout all web propertiesWorking with a cross-departmental team, maintain and develop the master content calendar for all web propertiesCopyedit and proofread all web content Oversee freelancers, including writers, copyeditors and community outreach organizers Keep current with emerging web technologies through relevant blogs, listservs, and events Assure web-based information is archived for future needs and reference Track and report on all site metrics Work cooperatively with key team members, clients and vendors

Work with Product Owner to prepare groundwork for formulating product and marketing strategies, business plans and budgetsDevelop detailed designs, features, price, and channels for deposits and eChannels range of products and servicesDevelop and co-ordinate the implementation of marketing programs and initiatives to drive sales and create product/channel awarenessProvide communication brief to the advertising agencies for targeted advertising campaigns and creative developmentsAssist in the development of media plans and manage multi-media implementationReview and evaluate all collateral development including advertising materials, premiums, and communication packs (including FAQs and telescripts)Coordinate the distribution of collaterals and premiums to sales channels, and coordinates road shows and eventsMonitor the marketing programs, through feedback and response analyses, to ensure target and budget achievementCreate, develop and manage content for the group websiteCoordinate web projects across departmentsWrite, edit and proof read all new web contentPlan and execute direct marketing campaigns targeting at both internal and external databases to acquire new customers and to retain existing customersConduct customer database segmentation analysis to develop direct marketing campaigns for product cross selling, customer retention and customer loyalty programmesIncrease cross-selling ratio amongst loan based and non-loan based products within the GroupLiaise closely with advertising agencies to deliver high impact communication pieces that yield high responsesExperience in event planning and management managing budgets, and resources and vendor relationships