• Generated revenue pipeline of Rs 6 crores+ from MQL’s through content syndication, market research studies, events, customized roundtables etc., thereby also increasing brand’s share of voice.• Established an inside sales team to drive revenues through qualified leads pipeline. Build from scratch an organic database of 6K+ L&D / CHRO folks across industries for CRM (mailing and calling). • Conceptualized ‘Portal Podcasts’ to promote industry interaction and create alternate channels for scouting new clients. 15 episodes aired across YouTube, Spotify, Amazon Music, Google. 3 client conversions out of them.• Commissioned ‘SkillScape 2024: Navigating India's Talent Horizon’ Market Research project with People Matters. Ran a download campaign for 200+ leads.• Developed a ‘Coffee Table Book’ with Economic Times detailing select client case studies as an endorsement of our deliveries. This led us to overcome a major obstacle of not being able to take our client names publicly. • Conceptualized and executed a 30 mns TV show ‘Empowering Million Learners’ with CNBC TV 18 and UNext CEO. • Organized industry discussions in The Times of India with UNext leadership and BFSI industry stalwarts resulting in a full-page print coverage in Times Techies page nationally. This resulted in an editorial column in TOI by UNext as a follow-up.• Established strong Public Relations mechanisms to drive authored articles and RBM’s across mainline and trade publications (Economic Times / Times of India / India Today / Money control etc.)• Fortnightly Market Intelligence to action hot leads. Collateral development (Case studies, product brochures, videos, blogs, newsletters, social media).• Facilitated bagging the ‘ETHR Future Ready Organization Award’ in the SME category.• Nominated for UNext Business Leadership Program at IIM – Bangalore (Sep’23 – Dec’23).

• Develop and execute multi-channel marketing plans to drive customer acquisition and retention (Corporate / Education / International verticals) in B2B assessment and testing space across India, and MENA / APAC markets. Heading brand, content, digital to generate MQL’s and hit quarterly and annual goals• Create and manage lead flows (organic / paid), sales funnels and revenue pipeline; Hubspot CRM implementation • Marketing Events & Partnerships: Identify opportunities to partner wrt event sponsorship, webinars, speaker engagements, etc. with relevant entities to utilize non-linear channels of marketing to increase brand share of voice • Establish strong Public Relations mechanisms to drive authored articles, industry stories, RBM’s & press releases. Shape public conversations on the future of assessments • Design and optimize effective performance marketing and account based marketing campaigns through Emails / SEO / Google Search Ads / LinkedIn. Brand communication strategy & content calendar development (Blogs, Newsletters, Testimonials). Drive the creative ideation process to arrive at clear and impactful communication ideas for TG• GTM Strategy: Create go to market strategy for various launches by identifying the TG, value props, segmentation, positioning, choosing the optimum marketing channels• Execute brand campaigns with internal as well as external media planning & buying teams. Managing external agency partners to drive synergy and business results

• Brand Alliances / Partnerships: Handling brand extension into monetizable IPs – medium to large formats ET Innovation and Startup Awards: Lead manager on innovation and startup space seeing participation of 1,900 co. ET Back to Business: Conceptualized and executed 4 webinar dialogues with Google as sponsor for Rs 75 lakh in Jul’20 ET Power Talks: On-boarded GE for 4 online dialogues on the energy sector for Rs 70 lakh in Sep’20o Digital: Built websites and created content strategy / calander for social media outreach. Developed creative and communication for all social media and display advertising campaigns. Planned and executed campaigns across Facebook, Twitter, Linkedin GDN, SEO / SEM, influencer marketing, and paid promotions. o Print Campaign: Prepared creative briefs and media plan across publications. Handled budgets upto Rs 2.5 crore o ATL/Televsion: Managed live telecast of events, developed on-air media plan and created pre and post event promos for events. Budget Rs 40 lakho Outreach: Planned and executed the outreach for the campaign – EDM, SMS, and Radio • Reader Acquisition / Market Expansion: o Conceptualized and implemented a marketing campaign ‘ET in Campus’ to tap the student community PAN India through national quizzes, editorial coverage, events invitation, and intelligence data offering to students. The campaign doubled the print order amongst students from 20K to 40K in a year.o Future of…. Series launched with editorial team in main paper with coverage dedicated to demystifying post-Covid world across 4 special issues. Led to increase in copies by 25K and bought in revenues worth Rs 80 lakh.• Product Management and Editorial Coordination: Podcasts and Puzzles: Diversified ET content into podcasts as a reader engagement and expansion tool. Introduced new puzzles and games in the main paper to increase reader’s share of time with the product.

Job Description: Conducting brand audit to evaluate need gap identification, target audience identification & profiling and defining new opportunities. Applying semiotics to unearth deep rooted consumer motivations and desires, to decode consumers through symbolism in culture and arrive at brand positioning and brand core. Analyzing brand / product communication to define an effective communication strategy. • Sharda University: Brand Architecture and Identity Rejuvenation o Conducted research employing various methodologies to decode the brand core o Development of brand strategy for the group to increase market recall and presence• Nomenclature Development for Panasonic range of smart and feature phones• Won “Highest Billed Client” Award for PepsiCo Lehar, DY Delhi• Team Member, positioning definition and packaging redesign for Lehar namkeens• Project Lead for packaging rejuvenation strategy for Tata Gluco Plus, Nourishco Beverages• Identity rejuvenation and visual architecture for PTC Networks and its bouquet of channels• Team Member, brand rejuvenation strategy for Modi Enterprises • Worked on multiple pitches, approach notes, and cost proposals to solicit clients• Project Lead for Sikkim Organic Mission pitch to the government • Knowledge Creation to unearth insights on various categories such as alcohol, education • Undertaking semiotic studies to gauge behavioral markers and popular culture and look for unique solutions that embed brands in consumer consciousness

Key responsibilities and projects undertaken:• Utilized internal and external research tools to analyze M&A and PE transactions and looked into aspects such as acquisition rationale, corporate hierarchy, shareholding pattern, and business synergies• Tracked key developments of the corporate world such as professional resignations/appointments, bankruptcy declarations, share buybacks and reverse mergers• Worked on industry specific client requests to facilitate prospective client conversions