- Lead the product discovery process, collaborating with stakeholders, customers, and development teams to define product vision and strategy.- Develop and maintain the product backlog, prioritize features, and create detailed user stories and acceptance criteria.- Implement Agile methodologies, including Scrum, to manage product development cycles and ensure timely delivery.- Collaborate with UX/UI designers, developers, and QA teams to create intuitive and high-quality products.- Conduct market research and competitor analysis to identify trends and opportunities for product enhancements.- Regularly communicate with internal and external stakeholders to gather feedback, address concerns, and align on product roadmap.

In a leadership capacity, spearhead the product discovery process, engaging stakeholders, customers, and development teams to establish a comprehensive product vision and strategic roadmap. Take charge of developing and meticulously maintaining the product backlog, skillfully prioritizing features, and crafting detailed user stories and acceptance criteria.

- Strategy Development: Creating comprehensive digital marketing strategies aligned with business goals and target audience, considering channels such as search engine marketing (SEM), social media, email marketing, content marketing, and others.- Campaign Management: Planning, executing, and optimizing digital marketing campaigns across multiple platforms to reach the target audience, increase brand visibility, and drive conversions.- Content Creation: Developing engaging and relevant content for various digital channels, including website, blog posts, social media posts, email newsletters, videos, and other formats.- Social Media Management: Managing social media accounts, including content creation, community engagement, social advertising, and monitoring social media metrics to measure performance and make data-driven decisions.- Search Engine Optimization (SEO): Conducting keyword research, optimizing website content, and implementing on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.- Paid Advertising: Creating and managing digital advertising campaigns, such as pay-per-click (PPC) advertising on platforms like Google Ads or social media ads, to increase brand visibility, generate leads, and drive conversions.- Data Analysis: Tracking and analyzing key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts, utilizing tools like Google Analytics, and making data-driven decisions to optimize campaigns.- Email Marketing: Developing and implementing email marketing strategies, including list segmentation, automated workflows, and personalized email campaigns to nurture leads and drive conversions.

Delivered exceptional expertise in requirements gathering, utilizing elicitation techniques such as document analysis, requirement workshops, and focused groups to ensure a thorough understanding of client needs. Demonstrated adeptness in managing project and product scopes, successfully handling scope creeps and initiating change requests. Conducted comprehensive capability gaps analysis, providing insightful reports to drive organizational improvement. Successfully developed compelling business cases, laying the foundation for successful project charters and strategic decision-making.

1. Artist Management and Event Organization: Proficient in managing artists' schedules, overseeing studio time, coordinating tours, public appearances, negotiating contracts, and delivering exceptional event experiences.2. Relationship Building and Client Management: Skilled at establishing and maintaining strong relationships with artists, clients, and stakeholders, ensuring satisfaction and fostering long-term partnerships.3. Talent Development and Guidance: Experienced in nurturing and supporting artists, providing emotional support, and creating an environment conducive to their creativity and growth.4. Budgeting and Financial Management: Strong financial acumen with the ability to manage budgets, negotiate contracts, and ensure cost-effective event planning while maximizing artist profitability.5. Event Coordination and Execution: Extensive experience in coordinating and executing diverse events such as concerts, festivals, private parties, and corporate functions, ensuring seamless logistics and exceptional customer experiences.6. Online Branding and Marketing: Skilled in leveraging online platforms to enhance artists' public profiles, create engaging content, and execute effective marketing strategies to increase visibility and attract new audiences.7. Database Management: Proficiency in managing artist-related databases, organizing and maintaining data, and implementing efficient systems for streamlined artist management and event planning processes.8. Communication and Negotiation: Exceptional communication skills, both written and verbal, with the ability to effectively negotiate contracts, liaise with vendors, and represent artists and events in a professional manner.9. Award Functions Attendance: Proficient in representing the artist at award functions when they are unable to attend, ensuring that awards are collected and maintaining positive relationships with award organizers.

• Setting, communicating and maintaining timelines and priorities on every project. • Communicating, maintaining and developing client relationships for a product. • Interact with client to do requirements gathering that will include the usage of various elicitation techniques like Document Analysis, Requirement Workshops, Focused Groups etc.• Run the Capability Gaps analysis and deliver the report against it.• Define the Business Case that can further result in Project Charter.• Travelling to onsite inspections and project managing events. • Being responsible for all project budgets from start to finish. • Ensuring excellent customer service and quality delivery. • Managing operational and administrative functions to ensure specific projects are delivered efficiently • Procure all necessary event permits and sanctions. • Develop and execute plans for event staffing. • Prepare daily/weekly status reports for management. • Coordinate details of events such as conferences, weddings, birthdays, anniversaries, charity events, surprise parties, trade shows, sales meetings, business meetings, • Hire, train, and educate staff on proper event procedures. • Manage all aspects of the artist’s meetings, studio time, tour schedule and public appearance schedule.• Act in a “mother and brother” role, guiding and protecting the artist from emotional harm which may inhibit their ability to produce music.• Seek to add value to the artist by ensuring they are able to focus purely on writing and recording music to a very high standard.• Deal with record company negotiation and appoint a solicitor to take responsibility of legal matters.• Handle press and TV enquiries and continually work in building the artist’s public profile• Exploit marketing opportunities and mitigate any damaging events or rumors.