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Leading the Content and Product Analytics division at EXL, my focus has been centered on fueling subscriber growth and enhancing content engagement through advanced analytics. With a strategic approach to customer relationship management and B2C marketing, our team has made significant strides in understanding and leveraging consumer behavior to drive business success.The application of CLTV, Fan 360, and content decay curves studies has been instrumental in these achievements. Partnering with a top Media & Entertainment client, we've optimized AVOD and SVOD models, enabling an enriched viewing experience across diverse subscriber tiers and geographies. The expertise in business analytics, honed over recent years, has proven pivotal in delivering impactful insights and solutions.
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Senior Assistant Vice PresidentExlStamford, Ct, Us
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Assistant Vice PresidentExl Jul 2021 - PresentStamford, Connecticut, United States
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Senior Manager AnalyticsExl Jul 2019 - Jun 2021Stamford, Connecticut AreaLed the Content and Product Analytics team for a leading Media & Entertainment giant headquartered in Stamford, CT with a primary focus on increasing subscriber growth, AVOD and SVOD content engagement across geos and various tiers of subscriber base through the use of CLTV, Fan 360, and Content decay curves study.
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Engagement ManagerMu Sigma Inc. Jun 2018 - Jun 2019Bentonville, Arkansas, United StatesServed as the primary analytics thought partner and consultant for Retail, PBM, OTC, Specialty, and Pharmacy units across the enterprise for the fortune 1 retailer. Managed a team of 5. -
Engagement ManagerMu Sigma Inc. Jan 2016 - Feb 2018Atlanta, Georgia, United StatesLed the analytics team of 15+ associates in the CRM and Customer Insights & Analytics space for a leading Home improvement retailer headquartered in Atlanta, Georgia with primary focus on customer retention and growth through the use descriptive, predictive and prescriptive analytics.
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Associate ConsultantMu Sigma Mar 2014 - Dec 2015Atlanta, Georgia• Delivered an online targeting framework that gave propensity scores (logistics regression) to customers based on their purchase and online behavior generating revenue upside in the order of millions for commercial business segment.• Reporting suite enabling inquisitive analytics that involved mapping customer journey for the commercial segment to understand business performance.• Worked on the creation of behavioral segments and devise content to target these customers with the right needs at each customer life cycle.
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Senior Business AnalystMu Sigma Jan 2011 - Mar 2014Bengaluru Area, IndiaPrimary responsibilities included performing data analysis and providing data driven insights for marketing and merchandising teams across retail and utility industries.
Ashish Pandey Education Details
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Uttar Pradesh Technical UniversityComputer Science -
Govt. Polytechnic LucknowElectronics Engineering
Frequently Asked Questions about Ashish Pandey
What company does Ashish Pandey work for?
Ashish Pandey works for Exl
What is Ashish Pandey's role at the current company?
Ashish Pandey's current role is Senior Assistant Vice President.
What is Ashish Pandey's email address?
Ashish Pandey's email address is as****@****gma.com
What is Ashish Pandey's direct phone number?
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What schools did Ashish Pandey attend?
Ashish Pandey attended Chadron State College, Uttar Pradesh Technical University, Govt. Polytechnic Lucknow.
Who are Ashish Pandey's colleagues?
Ashish Pandey's colleagues are Praful Sapte, Mohsin Ali, Vishal Singh, Shubham Chauhan, Amira Lazar, Chidanand Channannavar, Xyrene Abanilla.
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Ashish Pandey
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