• Summer Internship• Boosted account openings by amplifying brand reach, customer acquisition, and credibility via strategic influencer marketing• Reduced user drop-offs and employee costs by streamlining the DIY onboarding journey via video tutorials, competitor analysis• Declined customer query rate, saved manpower and provided fast support; piloted integration of a multilingual Gen-AI chatbot• Devised actionable insights by identifying major customer pain points and gaps via thematic analysis of the voice of consumers• Strategized multiple features and programs to enhance user experience and retention; researched across competitors, industries• Improved grievance resolution time of high-value users; constructed escalation matrix; proposed KPIs; designed process flow• Developed extensive partnership proposals as part of the business strategy for strategic growth in brand value, revenue, users

• Launched gaming YouTube channel; gained 60,000+ subscribers and >20 million views

• Raised revenue by 40% by generating 64 leads with a conversion ratio of 25% in 15 days; formulated marketing strategies, designed 2 advertisement campaigns including STP analysis

• Pitched website objective, developed architecture through industry analysis, carried out keyword research to translate reach potential, recommended page level layouts via competitor analysis

• Increased leads by 20% via A/B testing of CTAs and sales by 15% via customer touchpoints’ analysis• Amplified brand visibility and hence visitors by >30% (29k to 38k); boosted rankings to top 3 positions• Uplifted user engagement by >1.4X (68 vs 97 sec.); revamped website architecture; wireframed UI/UX• Managed stakeholder engagement, client relations, 6 concurrent and a total of 13 projects’ deliverables• Achieved 25% reduction (3 vs 4 days) in pitch deck formulation for client acquisition; led a team of 2• Received certificate of appreciation for my expertise, reliability, resilience, and honesty