Ashlee Helmkamp Email & Phone Number

IMPACT Group is a leader in relocation support, outplacement assistance, and leadership development. We are committed to helping talent thrive during all stages of the employee life cycle. IMPACT Group coaches provide the knowledge, resources, and one-on-one guidance job seekers need to secure the best position for them with impressive velocity. Serve as department’s project manager, juggling multiple roles and deadlines to keep projects moving forward. Monitor and track website SEO. Develop landing pages and web content. Track and report on marketing trends utilizing monthly scorecard. Collaborate with sales team to develop presentations, brochures, and flyers for sales meetings. Prepare requests for information (RFIs) and requests for proposals (RFPs). Design reports, social media images, email header graphics, and eBooks in Canva. Collaborate with outside vendors to create messaging, digital ads, and social campaigns. Create email campaign copy, build targeted lead lists, and report on performance utilizing various platforms. Promote content to targeted audience for three service lines and two sales processes.• Manage 200-page website using WordPress and Divi Builder. • Maintain and serve as administrator for Salesforce database. • Process marketing qualified leads (MQLs) and assign to sales representatives; source leads through organic search, email campaigns, digital ads, and Sales Navigator. • Directed web content development and migration of two websites in 2017 and 2022; managed project plan, served as point of contact for developers, and sourced designer to lay foundation for creative direction.

St. Louis, Mo

Created résumés, CVs, cover letters, and other career resources for clients. Trained team members on resume best practices. Remained up-to-date on ATS standards. • Transitioned to IMPACT Group after acquisition of Vandover in 2013; collaborated with team members from both organizations to implement best practices from both companies. • Co-led Employee Activities Committee (EAC) to increase employee engagement and boost morale after acquisition. • Co-administered New to South Carolina blog; maintained WordPress site and write bi-monthly blog articles. • Co-led training session on maximizing keywords in resumes and creating ATS-friendly content. • Recognized by marketing for providing excellent proofing support for external deliverables, including PowerPoints, RFIs, and blogs.• Trained IMPACT marketing team on WordPress basics.

St. Louis, Mo

Developed résumés/CVs, cover letters, and additional career resources for clients who were relocating or transitioning into a new career path. Drafted articles for corporate and participant blogs; covered wide variety of topics, such as the challenges facing dual-career couples, coping with grief during a relocation, writing effective cover letters, and relocating with children. Edited and proofed co-workers’ documents. Prepared LinkedIn consults.• Served as co-administrator of Transitions Charleston blog for clients relocating to Charleston, SC; wrote bi-monthly articles on career resources and local events. • Volunteered as key member of Communications Team, aiding with special marketing initiatives. • Co-presented writer workshop with marketing communications manager in 2013; discussed importance of implementing keywords into articles and creating catchy headlines. • Selected by supervisor to assist with personal branding initiative; prepared info brief on developing an effective brand. • Authored one of the top-viewed articles on VandoverTransitions in 2012 (The Power Résumé). • Achieved stretch metrics two quarters in 2012.• Drafted résumé writer introductory email template to promote collaboration during writing process. • Led employee training on preparing résumés for applicant tracking systems (ATS); developed presentation into external deliverable for clients. • Revamped layout of repatriation profile to succinctly capture clients’ work history; product was well received by major corporate client.• Contributed content to www.relocatingkids.com.

Prepared ARCs and press kits for forwarding to online reviewers. Analyzed incoming manuscripts and completed reader evaluation sheets. Organized and updated contact lists.• Collaborated with supervisor to develop press releases for upcoming titles.

Managed databases, summarized depositions and medical records, and maintained case documents. • Conducted on-site document audits for major corporate client. • Cross-trained on multiple litigation teams.