Lead for a multi-state brokerage expansion Analyze consumer data to understand & explain trendsDevelop & implement marketing plansProduct marketing Social media marketing (paid & organic)Radio & TV marketing Content creation Video creation & editing 6 direct reports

Licensed Real Estate Broker specializing in lease-purchase options.

Created several impactful internal campaigns that directly impacted recruiting, retention, and company cultureIntranet design and updatingCreation and updating of corporate-level investor presentations used to source millions in investmentsProject management from inception to completionDeveloped and executed stakeholder presentationsCreated and disseminated press releases nationwideVendor management Video capture and editingSocial media management Creating… Show more Created several impactful internal campaigns that directly impacted recruiting, retention, and company cultureIntranet design and updatingCreation and updating of corporate-level investor presentations used to source millions in investmentsProject management from inception to completionDeveloped and executed stakeholder presentationsCreated and disseminated press releases nationwideVendor management Video capture and editingSocial media management Creating and disseminating internal and external communication plans Developed creative and intriguing monthly internal newsletters Show less

Leased $116 Million of real estate in 2022 & $27 Million of real estate in 2021Email & SMS marketing Product marketing Data analysis Stakeholder presentationsCRM (Salesforce, AnyoneHome, Yardi)KPI's

Observed and assessed organizational structure for success and shortcomings using data to develop, implement, and oversee a 6-month strategic communications plan and developed a detailed transition plan.Ashlee Johnson(she/her)470.707.2656 • ashleej502@gmail.com Creative Portfolio● Developed and implemented internal and external communications plans including email and SMS campaigns, social media campaigns, and power mapping● Content creation including photography… Show more Observed and assessed organizational structure for success and shortcomings using data to develop, implement, and oversee a 6-month strategic communications plan and developed a detailed transition plan.Ashlee Johnson(she/her)470.707.2656 • ashleej502@gmail.com Creative Portfolio● Developed and implemented internal and external communications plans including email and SMS campaigns, social media campaigns, and power mapping● Content creation including photography, videography, editing, and posting● Established and nurtured relationships across the ecosystem including media contacts, grassroots organizers,community members, volunteers, donors, and local business owners.● Managed all social media channels and digital platforms● Created and disseminated toolkits for various initiatives● Created and disseminated external newsletters● Facilitated leadership training and development Show less

(National Achievements) Top renewal performance month over month 2017(Regional)Top Performing Portfolio 2016 Highest Rent Growth 2015 Highest Renewal Percentage 2015