Copywriter
CurrentMy role at Helium mainly entails helping our clients communicate what they bring to the market — in the most compelling way — in order to reach a set objective (more leads, client-retention, brand awareness, etc). This typically involves identifying points of difference, nailing a brand voice, creative and concise writing, and overall clear communication. Tangibly, deliverables might be eNewsletters, social media posts, digital ads, biographies, website content, marketing strategies, and so on.