Ashleigh O'Connor Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

At Plungie, I am responsible for the marketing activity in Australia and the United States. The key objective of my role is develop, implement and execute strategic marketing plans to attract potential customers and retain existing ones. Key responsibilities: - Lead the development and execution of complex, multi-channel marketing campaigns to improve the experience for customers and ultimately drive Plungie’s growth- Champion the strategic direction of Plungie marketing to ensure increased brand awareness and attract qualified traffic- Collaborate with the sales team consistently to ensure marketing & sales alignment with a focus on lead nurturing and conversion as well as provide reactive marketing support in response to market trends and changes - Manage and analyse the marketing funnel performance & identify opportunities for optimisation - Set and oversee the marketing budget- Direct PR efforts to achieve earned media recognition when necessary in collaborate with an external agency - Benchmark and analyse all marketing activity to provide insight into success- Develop the overarching content plan & strategy- Foster relationships with external parties & vendors- Lead and provide support/ direction to the Marketing Coordinator

Brisbane, Queensland, Australia

Prior to being promoted to the Marketing Manager, some of my key achievements as Marketing Specialist were: - Project managing the successful build and launch of two new websites (AU & US), this lead to a 56% increase in user engagement onsite from Q3 to Q4 in 2023 and 24% increase in new contacts YOY in Q4- Alongside the build and deployment of two new websites I completely reshaped the customer journey workflows for all contacts which lead to a circa 20% increase in CTR- Successfully developed and executed a marketing campaign which was focused on amplifying Plungie's partnership with The Block in 2023, this resulted in a 37% increase in traffic to site YOY and 101% increase in new contacts YOY - Holistically, 2023 saw Plungie’s SOV continuously improve and surpass both other precast suppliers as well as traditional pool suppliers and a 28% increase in new contacts YOY - this was evident across both B2B and B2C customers

Brisbane, Queensland, Australia

At Lorna Jane I was responsible for all paid digital advertising across Australia, New Zealand, Singapore, USA, Canada and the UK. In addition to this I looked after the affiliate marketing channel and worked in collaboration with our Brand & Design team to execute campaign shoots.Key responsibilities and achievements include:- Execution of global paid advertising across multiple digital channels to grow brand awareness and drive sales against global KPI's- Launched 10+ digital channels as part of a Test and Learn strategy to maximise ROI & increase customer touchpoints, leading to two new platforms remaining in our always on strategy and contributing to a 71% increase in revenue- Implemented lead generation campaigns across six global social accounts, contributing to a 47% increase in new users - Continuously evaluate, optimise and adapt social campaigns and creative to increase ROAS - Track weekly results across all digital channels using Google Analytics and Facebook Business Manager - Strengthened and diversified global affiliate strategy leading to a 60% increase in sales YOY and 14% increase in ROI YOY- Maintain strong relationship with both our digital and affiliate agencies to ensure timely implementation of paid strategy- Coordinate monthly campaign shoots to ensure content is appropriate for amplification across our suite of digital channels

Brisbane, Queensland, Australia

Having taken on more responsibility within the Retail Property Management team I worked solely on one portfolio that encompassed 22 Shopping Centres across QLD & Northern NSW. I continued to work to maximise trading performance, enhance sales performance and uphold brand values. Key responsibilities and achievements include:- Developed a 12 month communications and stakeholder engagement plan for upcoming shopping centre redevelopment- Managed the launch of a digital initiative that allowed multiple retailers to continue trading online during the Covid 19 pandemic- Supervised the ideation and creation of content- Undertook extensive stakeholder and community engagement as well as media outreach to embed client retail assets within the local area and increase awareness- Coordinated multiple traffic driving events, activations & initiatives- Built strong client relationships as well as rapport with internal teams, ensuring cross functional efficiencies- Communicated frequently with key contractors and external agencies to establish brand continuity- Created, executed and analysed annual budgets and intergrated marketing plans

Brisbane, Australia

Within the Retail Property Management team I supported Marketing and the wider Centre Management team across a range of portfolios within QLD and Northern NSW to maximise the trading performance, enhance sales performance and uphold brand values of multiple retail shopping centres. I assisted in a variety of tasks including the development and execution of Centre marketing plans, liaising with retailers, customers, the community & contractors. I also aided in management of invoicing with adherence to annual budgets and organising in Centre events. I was responsible for the social media management and content creation of several pages and the management of multiple websites. I also managed the post campaign reporting as well as monthly sales & marketing reports.

Brisbane, Australia

In this position I developed my writing skills through drafting feature stories, media releases and listicles. I also assisted in compiling media lists and researching influencers. Furthermore, I was responsible for media monitoring, social media listening and drafting content calendars.

Brisbane, Australia

In this role I was based in the publicity team at the Queensland Performing Arts Centre (QPAC) who work to attain publicity opportunities for both visiting and QPAC's produced shows. I had the opportunity to assist on a number of media calls, photo opportunities and interviews. I regularly drafted media releases, community service announcements and media lists. Furthermore I completed research and took part in content planning and creation.

Brisbane, Australia

Working within the Community Facilities & Venues branch I was hired on a short term basis to work on a number of video projects for the work area.

Brisbane, Australia

In this role I contributed to research and benchmarking activities in regards to world class cities. In addition to gaining exposure to strategic business planning processes I also developed my writing and communication skills. My key accomplishments during this experience was writing a research report and subsequently, creating a presentation for senior management to communicate my findings. I also assisted in capturing footage of Council venues and facilities using Shootsa for internal use.

Bachelor’S Degree, Business (Public Relations & Marketing), Gpa 6.176 (On A 7 Point Scale)

Activities and Societies: QUT Chapter of the Golden Key International Honour Society, QUT's Business Advantage Program, QUT's Real World.

Bachelor’S Degree, Bachelor Of Business

I spent a semester studying at the University of Leeds in the UK as part of QUT's Study Abroad and Exchange Program.

Bachelor’S Degree, Business/ Media & Communication