Ashley Boyd Email & Phone Number

Denver, Co, Us

Colorado, United States

Highlands Ranch, Colorado

-Analysis and implementation of effective lead generation for over 17,000 apartment homes across the Southeast region of the United States. -Marketing liaison between corporate office and the field.-Responsible for accurate web content including listings from ILS partners.-Collaborative rollouts to sites of major UDR initiatives including Smart Homes and Self-guided Touring.-Build, design, and create marketing materials such as brochures, package locker wraps, banners, etc.-Branding of new acquisitions to establish brand, marketing collateral, and marketing strategy on-boarding to on-site teams, and -Coordinate video and photography shoots for properties.

Charlotte, North Carolina Area

-Manage the marketing, advertsing and sales processes and execution at 10 student housing locations nationwide.-Assist in leasing success of 8,900 beds across portfolio-Plan and execute each property’s digital, print and grassroots marketing campaigns-Analysis of property market data: competitors leasing and marketing, housing trends, university enrollment data, etc. -Contribute to building and roll out of all leasing and marketing training to on-site teams-Lead weekly conference calls with General & Leasing Managers to review current marketing strategies and adjust where needed, especially for under performing properties

-Established relationships with University and local community leadership to raise awareness of product and brand, while also negotiating for cross-marketing campaigns and events-Daily corroboration with VP of Marketing to review portfolio assessments and present proposals for shifts in marketing strategies -Led on-site marketing efforts with a focus on student interactions, B2B, and property marketing events both on and off site.

Rexburg, Idaho

-Managed over 2,000 student housing beds near BYU-Idaho campus-Focused on daily management of Class A and Class C properties-Oversaw staff of 20+ team members-Lead weekly meetings for all managers and staff-Generated and managed weekly and monthly reports of delinquencies and occupancy-Planned and managed budgets for day-to-day needs and events at four properties-Maintained positive relationships with owner companies from a site level: Kayne Anderson, Harrison Street, and Westland Investments-Responsible for all on-boarding and dismissal of staff when needed

Rexburg, Id

Managed day to day operations of 600-bed community with eight team members.

Freelance design work, specializing in invitations, announcements and general creative projects.

Galveston, Tx

Overhauled logo and print design to update company's image.Completed competitive analysis before updating and redesigning the company's Design Center.

Rexburg, Idaho