Ashley Baxter Email & Phone Number

Somerville, Massachusetts, United States

Greater Boston Area

• Oversees the entire product creation process by collaborating with design, development, and merchandising for the Regional Creation Center with a primary focus on Puma North America as well as Latin America and Asia.
• Acts a liaison between design and merchandising to ensure product development alignment with project briefs
• Manages the creation and development of on average 500 skus per season thru the entire commercialization process across Performance, Lifestyle, and Kids categories, most currently with a main focus on Lifestyle in.
• Manage and mentor Assistant Product Line Manager, Intern and Temp positions
• Leads the SMU process by managing budgets on a weekly basis ensuring article efficiencies and hit rates
• Connects with Sales team thru out the season to discuss additional key account SMUs and participates in key account meetings, with a focus on the Foot Inc Group, Nordstrom, Journey’s, Jcrew, DSW and smaller street wear.

Boston, MA

• Oversees the entire product creation process by collaborating with design, development, and merchandising of the Key Account team with focus on Puma North America
• Acts a liaison between design and merchandising to ensure product development alignment with project briefs
• Manages the creation and development of on average 340 skus per season thru the entire commercialization process across Performance, Lifestyle, and Kids categories
• Leads the SMU process by managing budgets on a weekly basis ensuring article efficiencies and hit rates
• Connects with Sales team thru out the season to discuss additional key account SMUs and participates in key account meetings
• Communicates on a regular basis with inline global team to gain strong understanding of all inline product, strategies and marketing plans

Lexington, MA

• Collaborated with the Product Line Manager to develop brand and category strategy.
• Owned casuals’ category by creating and maintaining the category development plan for a season.
• Oversaw the creation and development of on average 180 SKU per season thru entire commercialization process.
• Coordinated the costing process from creating and maintaining all target costs to working with Design, Product Development and Sourcing on costing suggestions to meet margin goals.
• Assisted Product Line Manager in coordinating and presenting at all prep meetings throughout a season.
• Responsible for all agent relationships in providing briefs, target costing and samples.

Hingham, MA

• Aided in the selection of merchandise and creation of the business and product strategies.
• Conducted weekly analyses to understand sales performance.
• Created monthly competitor reports of product to monitor retail prices and sales.
• Proposed re-orders and assured that on order issues were communicated to functional partners.
• Collaborated with visual team each month to ensure that all accessories were displayed in the current floor set to maximize sales.

• Generated pivot tables in excel to analyze data.
• Utilized computer program “Lawson” to update daily expenses.
• Analyzed current trends in market to create a Trend Alert that was distributed to the entire Keds Marketing Department.