Ashley Baxter Email & Phone Number

Somerville, Massachusetts, United States

Greater Boston Area

• Oversees the entire product creation process by collaborating with design, development, and merchandising for the Regional Creation Center with a primary focus on Puma North America as well as Latin America and Asia Pacific• Acts a liaison between design and merchandising to ensure product development alignment with project briefs• Manages the creation and development of on average 500 skus per season thru the entire commercialization process across Performance, Lifestyle, and Kids categories, most currently with a main focus on Lifestyle in Men’s, Women’s and Kids• Manage and mentor Assistant Product Line Manager, Intern and Temp positions• Leads the SMU process by managing budgets on a weekly basis ensuring article efficiencies and hit rates• Connects with Sales team thru out the season to discuss additional key account SMUs and participates in key account meetings, with a focus on the Foot Inc Group, Nordstrom, Journey’s, Jcrew, DSW and smaller street wear accounts• Communicates on a regular basis with inline global team to gain strong understanding of all inline product, strategies and marketing plans• Participated in key collaborations including the launch of the Puma Lab with Foot Locker, Solange, Meek Mill and North America

Boston, Ma

• Oversees the entire product creation process by collaborating with design, development, and merchandising of the Key Account team with focus on Puma North America • Acts a liaison between design and merchandising to ensure product development alignment with project briefs• Manages the creation and development of on average 340 skus per season thru the entire commercialization process across Performance, Lifestyle, and Kids categories• Leads the SMU process by managing budgets on a weekly basis ensuring article efficiencies and hit rates• Connects with Sales team thru out the season to discuss additional key account SMUs and participates in key account meetings • Communicates on a regular basis with inline global team to gain strong understanding of all inline product, strategies and marketing plans

Lexington, Ma

• Collaborated with the Product Line Manager to develop brand and category strategy. • Owned casuals’ category by creating and maintaining the category development plan for a season.• Oversaw the creation and development of on average 180 SKU per season thru entire commercialization process.• Coordinated the costing process from creating and maintaining all target costs to working with Design, Product Development and Sourcing on costing suggestions to meet margin goals.• Assisted Product Line Manager in coordinating and presenting at all prep meetings throughout a season.• Responsible for all agent relationships in providing briefs, target costing and samples.• Acted as stand in Product Line Manager.• Analyzed market place focusing on category’s direct competitors as well as weekly reports on sell-thru results at the SKU level.

Hingham, Ma

• Aided in the selection of merchandise and creation of the business and product strategies.• Conducted weekly analyses to understand sales performance.• Created monthly competitor reports of product to monitor retail prices and sales.• Proposed re-orders and assured that on order issues were communicated to functional partners. • Collaborated with visual team each month to ensure that all accessories were displayed in the current floor set to maximize sales.

• Generated pivot tables in excel to analyze data.• Utilized computer program “Lawson” to update daily expenses.• Analyzed current trends in market to create a Trend Alert that was distributed to the entire Keds Marketing Department.