• Develop and execute dealer-facing incentives and promotions for sales revenue growth for the VWoA network.• Lead vendor teams to monitor sales performance and collaboratively create action plans for improvements.• Leverage analytics and market intelligence to create dynamic pricing algorithms facilitating profitable transactions.• Use sales analytics to determine and target optimal marketing themes and cadence.• Manage and improve the collision network certification assessment process, ensuring that standards are enforced, safety requirements are met, and non-compliant facilities are successfully brought back into compliance.• Establish performance-driving metrics and KPIs, benchmark VWoA’s network, and create data-based action plans for under performing dealers.• Lead all ad hoc initiatives for Wholesale requiring data analysis or data aggregation and transformation.

• Define the brand market potential and market penetration, perform sales analysis to identify short and long term opportunities• Create Parts and Accessories sales plans and tactical promotional programs to ensure the brand meets annual sales commitments• Develop dealer and regions parts and accessories sales objectives, dealer loyalty objectives, and sales programs to achieve objectives• Manage quarterly Parts & Accessories Sales Bonus programs, calculating annual parts and accessories sales out objectives for the entire dealer network

• Manage Accessories operations; Coordinate multiple stakeholders and foster relationships within these teams• Establish strategy for DIA (Dealer Installed Accessories) with Parts & Accessories Sr. Sales Manager• Supervise Region MDO (Market Delivery Option) strategy and sales KPI achievement• Develop Sales Programs, Custom Packages, and Selldown Bundles to meet MDO & DIA market needs• Oversee tools and process implementation for accurate data collection, analysis, and reporting• Responsible for effective, accurate, and timely administration of quarterly Accessories Performance Bonus• Achieved #1 in the industry and best in class on the 2016 & 2017 Carlisle Parts Manager Satisfaction Survey

• Led the Certified Collision Repair Facility Program (CCRF) for the VW Wholesale Parts team• Improved relationship between VW, dealers, and independent repair shops with new communication methods• Managed field representatives and dealer network to meet program objectives• Developed tools and processes for accurate data collection, analysis, and reporting• Drove CCRF program enrollment and retention with policy changes and best practice implementation• Collaborated with internal and third party stakeholders to create new program initiatives• Coordinated with ad agency (HZDG) for POP material• Achieved #1 in the industry and best in class on the 2015 Carlisle Parts Manager Satisfaction Survey for Wholesale Collision

• Managed a staff of seventeen plus two doctors. Recruiting, interviewing and hiring practice team members.• Supervised practice team members. Acted as the direct authority regarding performance, disciplinary actions, discharging and all the legal responsibilities of employment.• Mediated personnel problems. Maintained team member morale and motivation.• Ensured the practice is compliant with all local, state, federal laws and regulatory agencies.• Analyzed patient throughput and scheduling activities.• Developed and maintaining an appropriate inventory system. Ordered supplies and equipment, inventory reorder points to maximize annual inventory turns. Controlled substance ordering, tracking, and security.

• Operated online custom crochet business• Handled online marketing and product creation

• Trained store associates in top markets across the United States• Account budgeting and sales reports

• Ashley Biggs managed 4 people. Hired and trained new employees with a focus on customer relations.• Coordinated with suppliers. Decided new product mix, pricing, margins, and merchandising.• Advertised in local and online media. Website management including new product promotions. • Oversaw increased sales by 23% from 2006 to 2008