Ashley Conover Email & Phone Number

Des Moines, Ia, Us

West Des Moines, Iowa

• Manage a variety of communication channels for different audiences including consumers, media, legislators, credit union employees and internal employees.• Assist in the development and execution of marketing calendars that include a variety of digital and print marketing campaigns. • Support channel partners in winning business by coordinating sales discussions/activities and providing demonstrations of key products and services. • Design printed/digital marketing materials, including brochures, flyers, web images, etc.• Write copy for newsletters, emails, web content, printed materials, etc. • Prepare and distribute e-communications such as marketing emails, news updates and weekly/monthly newsletters. • Manage digital presence and look for ways to continue to grow fan base. This includes executing paid social media campaigns and search advertising.• Create and manage website content and work with web provider to oversee updates to websites.• Support the planning and execution of tradeshows, conferences and events.• Manage other projects and tasks as assigned by exhibiting resourcefulness, creativity and a forward-thinking mindset.

Huxley, Iowa

-Led a 2 year project with 12 cross-functional team members to ensure Kreg's International growth and sales could be supported by internal processes including Sales, Customer Experience, Marketing, New Product Development, Logistics, IT, and Finance.-Identified, integrated, and on boarded a new trafficking solution to enable the Marketing and Creative teams to monitor and track projects more efficiently and effectively. -Completed an internal continuous improvement course where common problem-solving tools were taught and applied in a case study including problem identification, data collection, Fishbone diagraming, 6Ms, Cause Trees, and Process Mapping, communication, and implementation of changes.-Lead a weekly production meeting composed of 6 Marketing Managers, 3 Graphic Designers, 2 Copywriters, and 1 Creative Manager to ensure all marketing deadlines are on track and roadblocks removed or communicated to stakeholders.-Collaborate with Product Management, Sales and other internal departments to manage the development and strategy for marketing materials including product packaging, brochures, sales sheets, emails, catalogs, web and dealer/retail communications.-Monitor all new product marketing plans and product change plans to ensure the team executed all identified marketing initiatives on time.

Huxley, Iowa

-Contracted Skyline Dynovia and independently managed project to develop and execute a new versatile modular tradeshow display to achieve clearly defined Kreg brand objectives. (See below images)-Managed the development of the graphics required for the newly developed tradeshow display with internal Creative Manager and Creative team and delivered on schedule.-Contracted warehouse storage and logistics with Skyline Dynovia for newly developed tradeshow display.-Planned and executed 10-15 tradeshows annually by managing all details including, budget, logistics, staff participation, booth messaging, product demonstrations, advertising, and onsite details. -Coordinated floor space acquisition, location and booth details with event management.-Led a weekly production meeting composed of 6 Marketing Managers, 3 Graphic Designers, 2 Copywriters, and 1 Creative Manager to ensure all marketing deadlines are on track and roadblocks removed or communicated to stakeholders.-Collaborated with product management, sales and other internal departments to manage the development and strategy for marketing materials including product packaging, brochures, sales sheets, emails, catalogs, web and dealer/retail communications.-Implemented process improvements primarily within the cross-functional New Product Development process increasing collaboration to ensure the Marketing team receives necessary inputs to develop and execute a new product marketing plan.-Monitored all new product marketing plans and product change plans to ensure the team executed all identified marketing initiatives on time.

Ankeny, Iowa

-Administer, schedule, and traffic marketing projects through project management software for a team composed of 8 marketing strategists, 3 graphic designers, and 2 copywriters. -Meet regularly with Manager of Marketing and Creative Director to discuss new projects, project status reports, and workflow recommendations. -Coordinate, track, and communicate project activity for all marketing projects while identifying potential roadblocks impacting deadlines and implement solutions. -Demonstrate attention to detail by ensuring that necessary milestones are identified within a project and appropriate resources are assigned. -Implement and support workflow opportunities identified by participating in a lean quality assessment for marketing workflows. -Communicate best practices and process updates to enhance the efficiency of the Marketing team.-Monitor project resource allocation on a weekly basis. -Train new clients on project management software and Marketing team workflow processes. -Display organizational skills by monitoring over 70 marketing projects on a daily basis. -Training to act as Marketing administrator for newly adopted CRM tool. -Actively participate as Marketing representative for two Corporate Incentive projects which serve to identify and implement actions steps to achieve corporate goals.

Ames, Iowa

-Developed and executed global marketing strategies for the medical book product line through direct mail, conferences, e-marketing, and society relationships.-Planned conferences and tradeshows by organizing booth space, booth furniture, booth layout, staff attendance, product lists, marketing material, as well as raffles or giveaways for lead generation.-Attended several conferences and tradeshows per year as booth manager while displaying professionalism and product knowledge during interactions with authors, editors, and customers. -Managed ongoing campaign activities simultaneously, while maintaining schedules and adjusting priorities.-Analyzed the effectiveness of marketing efforts and report findings to marketing team and management.-Coordinated and scheduled vendors and internal design staff to ensure activities were completed on schedule and within budget. -Plan and attend key meetings/exhibits to interact with authors, editors, and customers.-Researched, identified, and developed sales-based relationships with societies, universities, associations, corporations, and authors.-Verified product description content on internal databases to ensure appropriate product information feeds to online marketing venues (wiley.com, amazon.com, etc.)-Participated in the development of annual sales budgets and forecasts as well as quarterly sales/expense reforecasts.-Planned and supported marketing campaigns led by internal sales teams ensuring maximum exposure for products through channels such as wholesalers, retailers, and the higher education market.

Denver, Colorado

-Served as an assistant to the Account Service Department and the Production Department by facilitating interdepartmental communications in addition to client relations.-Conducted market research for industry trends for clients and assisted new business research for the agency.

Cedar Falls, Iowa

Waterloo, Iowa

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