Ashley Doty Email & Phone Number

Lynnwood, Washington

True shopkeeper!Talent:-Recruit, hire and staff the store of approximately 12 associates including managers.-Create and update training materials for both managers and associates. Adapting new initiatives, goals, and incentives along the way.-Write and provide feedback and performance reviews of all associates and managers.Product Ownership:-Foster and maintain positive relationships with vendors and sales representatives including Patagonia, The North Face, and Arc'Teryx among various others.-Identify merchandise gaps and coordinate with the owner on purchasing more product for different lines in the store from women's and men's apparel. -Relay customer feedback for what they are wanting to see in our store and work with owner on establishing whether the product will be the right fit for the brand.-Attend season preview meetings with the owner and other store managers to create a holistic product line for upcoming seasons.Sales:-Demonstrate excellent customer service and ensure my team is providing the same level of service by coaching and team selling.-Ensure all marketing is properly displayed and that the store is current with promotions.-Work with owner to move through slower moving product by establishing either temporary or permanent markdowns.-Set sales goals for both managers and sales associates.Operations:-Create sales forecasts based on previous years performance and work with the owner to establish goals.-Create weekly and tentative monthly schedules to give aid in providing more work-life balance.-Ensure payroll is being maximized during peak and non-peak times.-Ordering all supplies.-Delegating stockroom organization.

Merchandising:-Accountable for the overall appearance of the store as well as all support associates.-Map out and schedule execution of the brand guide by ensuring the merchandising team is well staffed with the appropriate availability.-Ensure that the brand story or emotion is told through the brand guide and is set clean and crisp to the company standard.-Provide sell down strategies in peak and non-peak times to ensure displays are full and abundant at all times.-Prioritize incoming shipment based on promotions and new incoming merchandise.-Communicate any and all updates to the brand guide and ensure they are set by deadline.Daily Responsibilities:-Foster a customer-centric culture, where the full energy of the store team is focused on delivering highly satisfying customer experiences.-Own Lingerie category by achieving results through gaining business insight, current selling strategies, and creating action plans.-Manage and resolve any and all customer relations issues.-Create an awareness of and build capabilities in loss prevention by creating a culture of honesty and connecting the links between customer service, associate engagement and shrink (assets)-Ensure payroll is managed daily by punch guarding and executing daily payroll form

-Foster a customer-centric culture, where the full energy of the store team are focused on delivering highly satisfying customer experiences.-Own Lingerie category by achieving results through gaining business insight, current selling strategies, and creating action plans.-Manage and resolve any and all customer relations issues.-Create an awareness of and build capabilities in loss prevention by creating a culture of honesty and connecting the links between customer service, associate engagement and shrink (assets)-Ensure payroll is managed daily by punch guarding and executing daily payroll formBuild a high-performance team:-Attract, recruit, and hire highly qualified supervisors, bra specialists and sales associates-Own talent management lifecycle of direct reports (approx 10) including on boarding, assessment, retention, career development, succession planning and recognition-Build associate connectivity with direct reports-Manage associate relations of direct reports

Product/Merchandising:-Accountable for the overall appearance of the store as well as all support associates.-Map out and schedule execution of the brand guide by ensuring the merchandising team is well staffed with the appropriate availability.-Ensure that the brand story or emotion is told through the brand guide and is set clean and crisp to the company standard.-Provide sell down strategies in peak and non-peak times to ensure displays are full and abundant at all times.-Prioritize incoming shipment based on promotions and new incoming merchandise.-Communicate any and all updates to the brand guide and ensure they are set by deadline.Daily Responsibilities:-Foster a customer-centric culture, where the full energy of the store team is focused on delivering highly satisfying customer experiences.-Own Lingerie category by achieving results through gaining business insight, current selling strategies, and creating action plans.-Manage and resolve any and all customer relations issues.-Create an awareness of and build capabilities in loss prevention by creating a culture of honesty and connecting the links between customer service, associate engagement and shrink (assets)-Ensure payroll is managed daily by punch guarding and executing daily payroll form

Providing excellent customer service to every customer walking into the store. Ask questions to determine their needs and expand the sale. Open credit cards to build loyalty to the brand. Recover and replenish merchandise to brand standards. Execute new floor sets using company tools.

Solve any and all customer inquiries regarding orders, shipments and credit cards. Assist sales floor team in ensuring technology equipment was running properly.